Larry Alton says, “It’s official: Americans now use more mobile devices than desktop to browse the Internet. People are perusing your websites, blogs and landing pages on tiny screens while riding on the subway, on tablets while waiting at the doctor’s office, and in the queue at Starbucks. If you don’t give them what they want, your competition will. Going mobile can cost as much or as little as you want, but you might have to get creative if you want to save money. In an ideal world, you’d hire a Web professional to ensure your online presence reads perfectly on every browser and... [...]

Ginny Marvin says, “EBay has announced that it will open up its mobile app to brand advertisers at some point this fall. “Now, for the first time, we’re giving you the opportunity to connect with eBay users throughout their entire shopping journey,” writes the company on its website. “eBay mobile advertising will be a native experience, beautifully integrated into the eBay app.” The in-app ad product will be added to eBay’s current lineup which includes programmatic programs on eBay sites and via its private ad exchange, which leverage its audience data for targeting, as well... [...]

Nicole Dvorak says, “Behavior tracking data is the new black. It is a type of big data that can help you better understand your target consumers — everything from the amount of time they spend on each social media outlet to their most popular time of day to visit shopping websites. Compared with other data sources, it allows you to capture actions at a very detailed level with precision, eliminating measurement errors by analyzing usage of what consumers do, not what they say they do. In our recent publication, Mobile Behavioral Data: UK, we analyzed Forrester’s UK Consumer Technographics® Behavioral... [...]

Bryson Meunier says, “A recent study from Kenshoo on Enhanced Campaigns might explain why paid and organic search marketers still aren’t spending the resources they need to on mobile SEO and paid search, in spite of this being the year that mobile search eclipses desktop search in Google and Bing. According to the study, it’s not performing the way marketers need it to, and nowhere near what desktop search does. In fact, the study found 64% of marketers said mobile search either performs worse, or much worse, than desktop search“. 8 Ways To Increase Conversions From Mobile... [...]

The ‘Business 2 Community’ team says, “In this webinar, mobile brand leaders AccuWeather and Urban Airship unveil the secrets to success for establishing a strong relationship with their mobile customers. You will learn how the most-loved apps win over loyal audiences, stay relevant and downloaded on their devices – arguably the most valuable real estate on the plane“. Webinar Details Organizer:  Business 2 Community Speaker: David Mitchell & Brent Hieggelke Topic: How Mobile-First Thinking Builds and Maintains a Loyal Audience Day/Date: Friday, August 21 Time: 2.00... [...]

Greg Sterling says, “An increasing percentage of shopping starts on a smartphone but later concludes on another device or offline. Yet despite this and its smaller-screen challenges, mobile commerce is far outpacing the rest of US retail and e-commerce in terms of growth. According to recent figures from comScore, m-commerce grew 47 percent year-over-year, while overall e-commerce grew only 10 percent. It’s easier to grow from a smaller base but the data still reflect that mobile is taking center stage in consumer shopping”. Mobile Is Rising Star Of The E-Commerce Show Marketing... [...]

This is a reminder for the eMarketer’s Mobile Ad webinar on August 21. eMarketer is  hosting a webinar featuring Cathy Boyle on Thursday, August 21 at 1.00 pm ET. The topic of the webinar is “Mobile  Ad Effectiveness”. eMarketer team says, “We’ll address these questions: What are the key touchpoints marketers must optimize to reach omnichannel consumers? What factors do marketers need to consider when connecting with today’s always-shopping consumer throughout what has become an ongoing purchase cycle? What steps can marketers take to make the customer experience... [...]

Leonard Tan says, “Marketing your business is way more than just crafting a message and deciding how to split your budget; it’s also about keeping up with trends and putting your money where you’ll get the best returns. The Internet is a dynamic realm, and online marketing is in constant flux, including search engine marketing, which has evolved over the years with more sophisticated search algorithms and targeted results. If you haven’t started search engine optimization (SEO) or pay-per-click (PPC) advertising, it’s not too late. If you have, then you need to complement... [...]

Luke Richards says, “Asia is a fascinatingly diverse continent when it comes to digital trends. Along with a wealth of data from all corners of the online world, the latest update to our Internet Statistics Compendium has seen some great mobile data from three key markets in the region: Hong Kong, India and Taiwan. I thought I’d share some quick Asian mobile growth numbers here. But for more information, our ISC collects freely available stats from a comprehensive range of secondary sources, as well as choice cuts from Econsultancy’s own reports and guides”. Mobile Asia: Growth in Hong... [...]

This is a reminder for the eMarketer’s Mobile Ad webinar on August 21. eMarketer is  hosting a webinar featuring Cathy Boyle on Thursday, August 21 at 1.00 pm ET. The topic of the webinar is “Mobile  Ad Effectiveness”. eMarketer team says, “We’ll address these questions: What are the key touchpoints marketers must optimize to reach omnichannel consumers? What factors do marketers need to consider when connecting with today’s always-shopping consumer throughout what has become an ongoing purchase cycle? What steps can marketers take to make the customer experience... [...]