Thomas Husson says, “Marketers are in love with the latest mobile “shiny object” – and with technology acronyms – NFC, AR, LTE, BLE, RWD, QR. What’s more, hype questions abound: Will beacons replace NFC? Do you believe in HTML5 or should we develop a native app? Should we build an app for Apple Watch? But most of the time, these questions are irrelevant. The reality is, marketers are increasingly using a variety of mobile tactics and technologies – but this use is rarely sophisticated and more often than not, does not match customer behaviors. Sophistication of consumers’ use... [...]

Yaro Glogowski has just released his latest version of Mobile Blueprint 2.0 Reloaded. In this new software and guide you get: • A Time Saving Solution for mobile websites– Build mobile websites in 25 minutes using the simple step-by-step guide. • A solution for any marketer, no matter how inexperienced. You don’t need previous experience, coding knowledge or a designer. • A solution you can implement yourself. No more expensive and frustrating outsourcing. • A Profit Maximizer – Increase your profits with money magnet websites your clients will fall in love with. At the heart... [...]

MarketingProfs’ ‘Mobile Marketing’ virtual conference series starts from Friday, November 14 at 11am ET. Key speakers of the event are Andrew Wiesenberg, Tom Webster, Richard Hill and Ryan Whillier. More about ‘Mobile Marketing’ virtual conference Mobile marketing and optimization is no longer just the proverbial icing on the cake. The mobile revolution has fundamentally changed customer behaviors and expectations, and thus, how we must do business if we want to be relevant. Are you meeting the mobile marketing challenge? If not, this event is for you. Join us for... [...]

Greg Sterling says, “Women (moms in particular) are probably the most important target audience online. Various data sources argue that adult women with families control more than 80 percent of household spending. Women generally also tend to be more receptive to advertising and more likely to respond than men. That appears to hold true in mobile as well. A new report from mobile advertising platform AppLovin found some meaningful mobile-behavioral differences between men and women (though not broken out by age) and by platform. The company says the report is based on “over a billion... [...]

Marcus Tober says, “There are major differences between the results that search engines deliver on phones and computers. How can marketers structure their search strategy to maximise results? Figures from 2013 found that nearly 20% of the average adult American’s daily media consumption was on mobile devices, a trend that is only accelerating. Echoing this, search queries on mobile devices grew five-fold in the last two years, according to Google”. How can marketers benefit from mobile search? ‘Econsultancy’ Blog  [...]

Satish Meena says, “India’s online retail market is on the radar of global investors and eCommerce players, which have announced investments topping $3.6 billion in the past three months, including $2 billion in Amazon, $1 billion in Flipkart, and potentially $650 million in Snapdeal. Growth in India’s online retail market is powered by its fast-growing smartphone penetration, as customers are increasingly using their mobile phones to buy products online. More than half of Snapdeal’s and Flipkart’s sales and nearly 35% of“. Indian mCommerce Will Reach $19 Billion By 2019 The... [...]

Jay Garces Jr (known to his friends as Jaggy Jay) has been doing well in the CPA (Cost per Action) business. One of the foundations for his success has been the landing pages he builds for CPA offers. They have been professional-quality, and (very important) they have been friendly to people who visit on a mobile device. Garces has put together a package of 90 fresh CPA landing pages for other CPA marketers and is making them available on the Warrior Forum. He calls them his Ultimate Mobile-Ready CPA Landing Pages. So many people are searching, buying and generally hanging out on their mobile phones... [...]

Greg Sterling says, “InMobi, which describes itself as “the world’s largest independent mobile advertising platform,” is betting that its new advertising program called “guaranteed outcomes” will grab attention and ad dollars from rivals. The program appears to be the first of its kind. InMobi is taking on financial risk by saying that it can contractually deliver against selected advertiser goals. Currently the outcomes that are guaranteed include form fills, coupon clips, click-throughs and video completes. Social media likes and shares are coming soon and eventually commerce. Despite... [...]

Will Critchlow says, “Before I start, I should address the irony of writing this post on a site that isn’t yet designed for mobile. I don’t make those decisions, nor have the insight into the development backlog. I still think this is the community to have this discussion with, so I’ll just have to put up with the irony. This post isn’t really about responsive websites, though. I wanted to address a broader question. There are a few marketing topics that seem to make it into board rooms sooner than others. Social media was one – I’ve heard a lot of senior people... [...]

Greg Sterling says, “A new mobile advertising study, commissioned by xAd and carried out by Nielsen, holds some important and perhaps surprising findings for marketers. Many people have long known that the click-through (CTR) is not a very useful metric for display ads and mobile display ads in particular. This study proves it. At very best CTR may be a directional indicator of consumer awareness and interest. But if CTR is used at all it should not be used by itself. The ad-performance study ran on xAd’s platform and measured 80 campaigns featuring 12 national brands. There were... [...]