The latest article on ‘Marketing Land’ is titled “E-commerce Sales Up 8% In January, With 20% Of Mobile Orders Happening On An Android”. Amy Gesenhues says, “Marketing analytics firm Custora says US e-commerce sales were up eight percent this January over January 2013. While combined offline and online transactions were down 0.4 percent last month compared to a year ago, Custora claims January was a strong month for e-commerce, with a 6 percent increase in traffic to e-commerce stores. Based on e-commerce transactions from over 100 retailers and 70 million shoppers,... [...]
Archive for the 'Mobile Marketing News' Category
The latest article on ‘Marketing Land’ is titled “Report: New Global Internet Growth Will Mostly Be Mobile”. Greg Sterling says, “Late last week, the Pew Research Center released the results of multiple country surveys about mobile technology adoption and internet usage. The countries in focus were 24 “emerging markets,” including Russia, China, Pakistan, Philippines, various South American markets, Turkey and South Africa among others. The associated report has a lot of statistics about user behavior, demographic variables (e.g., education, income) and online... [...]
The latest article on ‘Marketing Land’ is titled “What Marketers Need To Know About Mobile Usage During Holiday 2013”. Monica Ho says, “If Santa hasn’t already gotten himself a smartphone, it’s about time he did. With US smartphone penetration now at nearly 65%, there is nary a name on his nice or naughty list that isn’t addicted to their handheld technology. And this year, shoppers turned to their devices en masse to help them navigate the gifting season. Year-over-year, we saw an 86% increase in retail-related mobile search activity on the xAd mobile-location... [...]
The latest post on ‘Mashable’ is titled “Global Mobile Data Traffic Set to Explode by 2018”. Matt Petronzio says, “The rise of mobile is still going strong, with cell tower-based data traffic growing 81% worldwide in 2013. In fact, last year’s mobile traffic was nearly 18 times the size of the entire Internet in 2000, according to a new report from Cisco. As part of the company’s Visual Networking Index, Cisco released its Global Mobile Data Traffic Forecast Update/. The report’s main data point: average mobile traffic per user around the world will grow... [...]
The latest post on ‘Mashable’ is titled “Two-Thirds of U.S. Consumers Own Smartphones”. Samantha Murphy Kelly says, “Two-thirds of U.S. consumers currently own smartphones, up significantly from 44% in 2011, according to a new report. In fact, nationwide smartphone popularity is so high, it’s now more common than gaming consoles (46%) and digital cable (54%). The findings come from Nielsen’s Digital Consumer Report released this week, highlighting the country’s growth in tech adoption in the past few years“. Two-Thirds of U.S. Consumers Own Smartphones Mashable.com [...]
The latest ‘Econsultancy’ blog post is titled “Thinking mobile first? Think again…”. Matt Hardy says, “In a world where device fragmentation is increasing, taking a mobile-first approach is yesterday’s thinking. There’s no doubt that the smartphone has changed the way we all engage with the world around us. We’re all glued to apps on our mobiles (Flappy Bird anyone?). And website owners have seen the steady, inexorable rise in mobile traffic to their sites, which spawned the inevitable rethink about how web experiences are delivered on mobile... [...]
The latest post on ‘Mashable’ is titled “Samsung Hints at New TouchWiz Interface With ‘Unpacked 5’ Invite”. Stan Schroeder says, “We know Samsung will be hosting a media event on Feb. 24 during the Mobile World Congress in Barcelona, and judging from its name — Unpacked 5 — we know there’s a good chance that the company will unveil the Galaxy S5. Samsung dropped another hint about the event Tuesday, thanks to new invitations that show off what appear to be updated icons for“. Samsung Hints at New TouchWiz Interface With ‘Unpacked 5’... [...]
The latest TopRank blog post is titled “Is Driving Traffic to Your Website Driving Customers Away?”. Lee Odden says, “The vast majority of digital marketing seems to be focused on creating content and experiences for customers with the ultimate measure of success being increased traffic to the company website, leading to leads and sales. It’s a reasonable approach, since company websites typically provide the kinds of information that explain what a company does, the products or services they sell and some means for collecting inquiries or conducting transactions“. Is Driving Traffic... [...]
The latest article on ‘Marketing Land’ is titled “How Twitter Plans To Fix Its User Growth Problem”. Matt McGee says, “Twitter’s first earnings report was a mixed bag today: strong on revenue, but weak on user numbers. Twitter’s monthly active userbase (MAU) reached 241 million at the end of Q4, but that’s only an increase of nine million users during the quarter. It’s the smallest quarterly increase in MAUs over the past two calendar years. In the US, Twitter added only a million new users during Q4. And the market is punishing the company over the slow... [...]
The latest article on ‘Website Magazine’ is titled “Mobile’s Future is Augmented”. Pete Prestipino says, “Annual revenues from mobile augmented reality (AR) services and applications are expected to exceed $1 billion by 2015 (up from $180 million last year according to a new report from Juniper Research. Juniper found that games (which accounted for more than 40 percent of AR downloads in 2013) will continue to deliver the largest revenue stream, but the report indicates that AR will increasingly be deployed within mainstream lifestyle, enterprise and general entertainment... [...]