The latest article on ‘Marketing Land’ is titled “Mobile Will Be Primary Channel For Paid Search By End Of 2015 [Study]”. Ginny Marvin says, “Looking at current trends, Marin Software predicts more paid search clicks will come from mobile devices than desktops by the end of next year. By December of 2013, mobile accounted for more than a third of all paid search clicks on Google. By the end of 2015, mobile devices will drive 50 percent of Google’s paid search clicks, according to the 2014 mobile search advertising report published by Marin Software today. Smartphone... [...]
Archive for the 'Mobile Marketing News' Category
Dr. Amit Pareek is well-known for his resale products, with complete selling tools. Today he releases Mobile Apps Business In a Box to put you in the Mobile App business (or in the business of helping people get nto the mobile app business.) The mobile app business is big (actually, very big) business. iPad apps and Android apps are big sellers. If you don’t know how to make them, Dr. Pareek wants to show you how. Besides the apps sold directly to individuals, a lot of businesses want to buy an app to give to their customers so they can communicate with them. It could be a daily specials... [...]
This is a reminder for AWeber’s twitter chat event on March 19. AWeber is hosting a Twitter chat on Wednesday, March 19, from 2-3 pm ET. The topic of the event is “Growing Your Business With Mobile Marketing'”. AWeber team says, “Here’s a preview of the questions we’ll be discussing: How do you define mobile marketing? What is the greatest benefit of mobile marketing? If a business is just getting started with mobile marketing, where should they focus their efforts? What’s the biggest challenge businesses face when getting started with mobile marketing? What are... [...]
AWeber is hosting a Twitter chat on Wednesday, March 19, from 2-3 pm ET. The topic of the event is “Growing Your Business With Mobile Marketing'”. AWeber team says, “Here’s a preview of the questions we’ll be discussing: How do you define mobile marketing? What is the greatest benefit of mobile marketing? If a business is just getting started with mobile marketing, where should they focus their efforts? What’s the biggest challenge businesses face when getting started with mobile marketing? What are some mobile marketing trends you expect to see in 2014? What are some... [...]
The latest article on Business Insider is titled “Here’s How The Sprawling Mobile Advertising Ecosystem Really Works”. Marcelo Ballve says, “Mobile advertising has carved out a significant share of overall digital ad revenues faster than many expected. But increased spending hasn’t made the mobile ad ecosystem any less complex. Ad networks, ad exchanges, real-time bidding platforms, and many other self-styled mobile ad “solutions,” seem to offer everything to everyone, including the best data, the best and most varied targeting technologies, and access... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign″. Baer says, “For every online marketing campaign, there is a set of mobile marketing campaign elements that will need to be addressed. It’s always great to try out new campaigns, but having a framework in place will make sure you have a gameplan so you know how to improve your success for the future. Objectives Like”. A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign Jay Baer’s ‘Convince & Convert’ Blog [...]
The latest ‘Econsultancy’ blog post is titled “Why Facebook bought Whatsapp”. King Yiu Chu says, “A lot of people wondered why Facebook paid so much money for Whatsapp. Whatsapp is 100% social, and you don’t have companies in your phone book. Many companies and online services would love to send you messages in your Whatsapp box while it’s free messaging. But they can’t. What if customers could drop their mobile number at any online site or mobile app via their Facebook login and stay in control over the permission they gave you as a service? Customers can... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Mobile will Take Social Beyond Broadcasting″. Baer says, “Susan Beebe, Manager of Social Media and Online Communities at Tyson Foods, joins the Social Pros Podcast this week to discuss philanthropy in social media, how mobile is helpful for both brands and customers, and how she got started in social media from a uniquely legal and IT background. Please Support Our Sponsors Huge thanks to our”. Mobile will Take Social Beyond Broadcasting Jay Baer’s ‘Convince & Convert’ Blog [...]
The latest ‘Econsultancy’ blog post is titled “65% of global smartphone owners use Android OS: stats”. Christopher Ratcliff says, “In a sideways blow to Apple, Windows Phone and Blackberry, Android is now the dominant operating system of mobile users worldwide. Android use has climbed from 27% in 2012 to 65% in 2013. An even more impressive figure is the 270% increase in Android use since the end of 2011. These figures come from the Q4 2013 market research study by GlobalWebIndex (GWI), in which 170,000 respondents were interviewed in 32 markets, representing 89%... [...]
The latest article on ‘Marketing Land’ is titled “Report: 60 Percent Of Internet Access Is Mostly Mobile”. Greg Sterling says, “In a new global Mobile Media Consumption report, ad networkInMobi asserts that, outside the US and UK, mobile media time spent now exceeds TV. However in the US, TV is still the top screen. The Mobile Media Consumption research was conducted by Decision Fuel and OnDevice Research and had roughly 14,000 respondents in 14 countries. In emerging and especially less affluent markets, the InMobi report also confirms that mobile media... [...]