Howard Tempero says, “The original purpose of a press page made sense — it housed general company information and timely news in a central location for consumers, clients, potential clients, the media, and other interested parties. The press page was created to answer such questions as: Who are new clients you’re working with or what projects did you just finish? How are you contributing to the community through philanthropic activities? Who was recently hired at the company? This made sense during a time when people were learning and consuming information in a linear fashion.... [...]

Marry Warner says, “I have spent years in the digital marketing industry while working under different banners and roles (i.e. agencies, in-house, remote and as a consultant). One thing that I faced for almost 90% of the time was, most businesses did not have the kind of website that communicated effectively with its visitors. The most difficult part is to make someone understand the fact that their current website is not ideal for commercial growth and conversions through online channels. Obviously, it is almost impossible to come up with a format that works for all kinds of websites and businesses,... [...]

Lindsay Kolowich says, “Each passing year tests the longevity of design trends. Which ones will stick it out another year, and which ones are already passé? Perhaps most importantly, what are the emerging trends marketers and designers alike need to stay on top of? There are a few trends from last year that are continuing to go strong in 2015, like semi-flat design and more sophisticated typography. At the same time, a handful of noteworthy design trends — like the image-video hybrid, called the cinemagraph — are beginning to go mainstream. What should we be keeping an... [...]

David Moth says, “Our traffic stats show us that people are still really interested in responsive design. RWD roundups from years gone by remain hugely popular and our review of B&Q’s responsive site was one of last year’s most visited posts. So to sate your appetite for more examples of responsive design, here’s a collection of some of the best responsive sites unveiled during 2014. And for more on this topic read our posts on why responsive design is important and the definition of adaptive design”. Responsive web design: 15 of the best sites from 2014 ‘Econsultancy’... [...]

Shawn Rubel says, “One of the best ways to build trust with prospective customers is with good web design. It can no longer be argued that a website’s design is and will continue to be one of the most influencing aspects on a customer’s initial opinion of a company. Studies show that just updating the design to make it look more modern can increase conversion rates by upwards of 33%. Split testing something as small as the image or headline can make your visitors 2x-3x more likely to convert into a customer. But good web design that establishes trust goes beyond even gaining new customers.... [...]

Milad Oskouie says, “If you run a software-as-a-service (SaaS) business, or you only have one product to sell, then you probably have one single, dedicated pricing page. Here’s how to make sure your pricing page is effective: 1. Keep It Simple, Stupid Let’s start with some basic truths. People don’t go to the Web to read. When they are presented with something to read on the Web, they skim. If it’s too complicated to figure out, they skip. If they skip too much, they give up. It makes sense to keep your pricing model simple, so when you start to build your pricing... [...]

Rob Thurner says, “We should replace ‘mobile first’ with ‘customer first’.  Think about the many ways you can personalise the site based on that unique user.   Hot on the heels of Graham’s post, 23 reasons why mobile users will abandon your site, I’ve just moderated an Econsultancy roundtable on mobile site optimisation. Chatham House rules applied, so I make no references to the 12 people round the table handling content, marketing, performance, analytics, optimization and conversion for their retail, financial services, utility, travel and media businesses. We... [...]

Olivia Allen says, “Beware… bad web design can happen to good web pages. Compelling design is an imperative aspect to your website. Your visitors will spend an average of .05 seconds before they form an opinion of your site once your page loads. Make sure your design aids the user experience to ensure they stay on your site. Learn from these tiresome design flubs so your website doesn’t fall for them. 1) Sliders I know what you’re thinking, “how did this make it on the list?” The truth is, sliders aren’t working for you; they’re actually working against you. As a marketing... [...]

Jessica Meher says, “You never get a second chance to make a first impression — that’s why your homepage is undoubtedly one of the most important web pages on your website. For any given company, the homepage is its virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back” button. That’s right — unfortunately, a lot of people still judge a book by its cover. What makes a website’s homepage design brilliant instead of blah? Well, it takes more than looks alone — it also has to work well. That’s... [...]

Andy Crestodina says, “The planning. The design. The writing. The programming and testing. Building a website can take hundreds of hours of work over months of time. And then, finally, it’s live. The result of all that effort depends on a lot of little things. And some of those little things can often hurt the result—big time. Some common mistakes have big consequences, but they’re also fixable. And some of those fixes are easy. This article is about a list of five mistakes that can cause big problems but have easy fixes. Note: The screenshots in this article are from sites... [...]