Jessie-Lee Nichols says, “The end of the year is coming and that means your inbox will be flooded with “best of” and “trending” posts. I know, I know, it’s not even Thanksgiving. BUT, when it comes to what’s trending, you don’t want to be caught trying to plan big changes at the last minute. Coming from a compulsive procrastinator, trust me when I say this never ends well! Before we dive into my predictions for the top website design trends to watch in 2015, I’ll start by summing up key trends that emerged in 2014. I can do it in one word“. 7 Website Design Trends To Watch... [...]

Rick Whittington says, “Is your company thinking about doing business outside the United States? Making your website relevant to potential customers in foreign markets will be an important step in marketing your product or service internationally. When you think about international websites, the first thing that comes to mind is translation. So I turned to Blake Dozier and Ignacio Garcia from Ingenuiti, a Virginia Beach, Virginia based company that specializes in eLearning translation and localization for international companies. Ingenuiti is a fellow program partner in Virginia’s VALET program... [...]

Neil Patel says, “Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious — but I’m surprised how few people actually apply this knowledge to their websites to improve conversions. I’m all about low hanging fruit; about undertaking the easiest tasks that will have the biggest results. What I’m about to describe in this article has the potential to improve your site dramatically with just a few, critical changes. Let’s get right into it. Every website is different, bu generally speaking, here are the four... [...]

Christopher Ratcliff says, “Please do not mistake me for some kind digital prognosticator, soothsayer guru, evangelist, swami, samurai or whatever risible term is currently popular in digital marketing circles. I am but one writer who has spent the last year immersed (and only occasionally floundering) in previously unchartered waters in my first 12 months of writing for Econsultancy. This isn’t just a list of trends that I’ve noticed during my own research, but also ones discovered by my many venerable colleagues, various friends of the blog and passed on to me by Dan Barker or compiled... [...]

The sale on Heat Map Tracker, the newest, least expensive and arguably the best, software to track the movements and actions on your site is ending at Midnight EST. You can use Heat Map Tracker on your own sites and (with the available agency license) on client sites and sites you flip. It gathers vital information that will help you tune the sites for more engagement and more sales. This software isn’t limited to WordPress. It will also work with plain HTML, PHP, Drupal and more. Heat Map Tracker is kind of like looking over their shoulder as your visitors move around your site, make a purchase,... [...]

Roy Chomko says, “The technical and aesthetic components of “good” Web design are often presented as two competing forces, or separate entities that must be corralled into grudging cooperation for the sake of producing a functional product. However, by implementing a few best-practice development process strategies, Web designers and developers can work as a unified team to achieve a common set of project goals. From a website’s conception to official go-live date, the design and development teams need to have shifted out of their silos and onto the same workbench. 1. Know... [...]

Baer says, “Since I discovered the sheer power of releasing premium content on opt-in landing pages in 2011, we’ve released over 40 marketing templates, e-books, and cheat sheets. Honestly, most people find our tools via Google, so the conversion rates are particularly high since they are in an “active” searching state rather than a “passive” blog reading mode. Our overall list building strategy was going well at the start of 2014. Off the back of these templates on landing pages, our website was converting between 6-7% on average and producing 700-800 new email subscribers per month. This... [...]

Daniel Cochran says, “Whether you’re a small business marketing to local shoppers, a large organization with clients to scout out, or a fashion startup with a line of jackets to promote, building a website that draws in leads is no day at the park. It’s easy to get wrong. Luckily, a lot of the mistakes you might make have simple solutions. The following are some of the best ways to avoid some of the worst mistakes. 1. Don’t get stuck in the past A website visitor’s first impression of you is based on how your site appears. If it looks outdated, users will assume that... [...]

Derek S. says, “As consumers continue to turn to their mobile devices for search engine queries, it’s important that designers create a site that’s mobile friendly. To help consumers easily figure out which sites are optimized for mobile, Google has announced it is officially adding a “mobile-friendly” label to its mobile search results. The search engine states that mobile sites are eligible for the “mobile friendly” label if it meets certain criteria detected by Googlebot including avoiding software that’s not common on mobile devices (like Adobe Flash) as well as using... [...]

Jessica Plunket says, “Optimizing your web presence for mobile is a digital marketing no-brainer. With more than 60% of U.S. adults owning a smartphone and more than half of consumers saying they won’t return to a website if it doesn’t work right on mobile (Business2Community 2014), it’s not a question of when to establish a mobile presence, it’s a matter of how best to execute it. Here is a 10-point mobile-preparedness checklist to get you on the fast-track to mobile success.AS consumers 1) Answer the question – what information do mobile visitors need from my website? Do they... [...]