Convince & Convert has published the latest episode of the Social Pros Podcast ‘The State of Creators, Agencies, and Influencers’ featuring Jun Poekert. The Convince & Convert team says, “Brands and agencies are increasingly using influencers and creators to collaborate on social media content, but it’s still a brand new world for many in the social media space. Nathan Jun Poekert, Fractional Head of Social & Consultant, Founder of JUN Social, joins us on the Social Pros podcast to share his take on the current landscape of influencer marketing and collaborating... [...]
Archive for the 'Content Marketing Tips' Category
Social media management involves curating, scheduling, and analyzing content to foster engagement, build brand awareness, and drive conversions across various platforms. It requires strategic planning, audience understanding, and timely responses to cultivate a strong online presence and community. Effective management enhances brand perception, boosts customer loyalty, and facilitates meaningful interactions in the digital sphere. Convince & Convert has published the latest episode of the Social Pros Podcast ‘How a Social Pro Pivoted from Sports to Startup Success’ featuring Eric... [...]
Content repurposing maximizes the value of existing assets by extending their reach and relevance across diverse platforms and audiences. It amplifies brand visibility, enhances SEO efforts, and optimizes resources by leveraging proven content in new formats and contexts. Through strategic repurposing, businesses can maintain consistency, adapt to evolving trends, and extract prolonged value from their content investments. MarketingProfs is hosting a webinar ‘Beyond One-Time Use: Extending Content Shelf Life With AI in Marketing’ on Thursday, March 28, 2024, at 2:00 pm EST. The MarketingProfs... [...]
A creative content strategy is the roadmap to capturing attention and fostering engagement in the digital landscape. By blending innovation with audience insights, it cultivates memorable brand experiences and strengthens customer connections. With a focus on storytelling, multimedia, and distribution channels, it drives brand resonance and cultivates long-term relationships with consumers. Content Marketing Institute has published a new video ‘Evolving Zillow’s Creative Content Strategy’ featuring Beverly Jackson. The CMI team says, “You might think Zillow becoming a household... [...]
Implementing SEO (Search Engine Optimization) for business is essential for improving online visibility, attracting organic traffic, and ultimately driving growth and revenue. The latest The SERP’s Up SEO podcast episode is titled ‘The ins & outs of starting SEO from scratch’. The SERP’s Up team says, “How do you build an SEO strategy from scratch? How should SEO differ for specific business models? Wix’s Mordy Oberstein and Crystal Carter are joined by SEO growth specialist Gaetano DiNardi to teach you how to build an SEO strategy from the ground up… using... [...]
Content planning is the process of strategically creating, organizing, and scheduling content to achieve specific goals. Whether it’s for a website, blog, social media channels, or other digital platforms, effective content planning involves several steps. Content Marketing Institute contributor Jodi Harris has published a ‘4-Part Guide To Crafting a Winning Content Plan’. She says, “Building your content plan can seem intimidating. You’ll need to orchestrate many parts, and each must align with your marketing goals and team dynamics. Fortunately, if you break down your... [...]
Generation Z, often abbreviated as Gen Z, refers to the demographic cohort born approximately between the mid-1990s and the early 2010s, although there is some variation in the exact years that define this generation. As of my last update in January 2022, the oldest members of Gen Z were in their late twenties, while the youngest were still in their early teens. Adweek is hosting a webinar ‘Measure the Impact of Gen Z’ on Thursday, March 28, 2024, at 1.00 pm EDT. The Adweek team says, “What does it take to be a top brand in the minds of Gen Z? You have to be present where this... [...]
The brand-customer dynamic is unrecognizable from what it was just a few years ago. It’s no longer enough to have the loudest voice, the prettiest branding or even the lowest price. Adweek is hosting a webinar ‘Consumers Want Meaningful Content. Can Brands Deliver?’ on Wednesday, March 27, 2024, at 1.00 pm EDT. The Adweek team says, “Discover what it takes to stand out in a world of half-hearted DEI initiatives, how to grow audiences while respecting data privacy, and whether audiences can tell if you’re using AI to generate your content from Greg Friend, Nativo’s VP of... [...]
Quality content is content that is relevant, engaging, and useful for an audience. It is well-researched, well-presented, and tailored to meet the needs of the audience. Content Marketing Institute contributor Jodi Harris has published a 4-part guide to crafting a winning content plan. She says, “Building your content plan can seem intimidating. You’ll need to orchestrate many parts, and each must align with your marketing goals and team dynamics. Fortunately, if you break down your content plan into four focal areas, all the tasks should come into sharper focus, making the process much... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘The great balance between evergreen & trending content for SEO & beyond ‘. The SERP’s Up team says, “Evergreen content or trending topics? Which has the biggest impact on your organic traffic strategy? Wix’s Mordy Oberstein and Crystal Carter are back to discuss evergreen & trending content for SEO and how to balance the two strategically. Offering his perspective, the founder of NewzDash, John Shehata, shares how he synchronizes both emerging and evergreen content for SEO. Plus, take a trip over... [...]