Customer behavior triggers are catalysts that incite actions, driven by needs or stimuli, shaping purchase decisions and brand engagement. They range from emotional cues to rational incentives, profoundly influencing consumer interactions and market dynamics. Content Marketing Institute has published a new video ‘The Best Customer Behavior Triggers You’ve Never Heard Of’ featuring Nancy Harhut. The CMI team says, “You want people to engage with your marketing. But science says that your customers and prospects are often on autopilot. They don’t “make” decisions,... [...]

Useful B2B content provides actionable insights, solves industry-specific challenges, and empowers decision-makers with valuable information to enhance their business strategies. It aims to educate, inspire, and establish trust, ultimately driving engagement and fostering long-term relationships with the target audience. Search Engine Land contributor Becky Simms has published an article featuring five tips to make your B2B content more human. She says, “I will share with you my top five tips to make your content feel more human and to ensure it speaks to the people digesting it. When you... [...]

Content Marketing Institute has published a new video ‘Don’t Believe the AI Headline Hype’ featuring Robert Rose. The CMI team says, “In a new book that’s being written in real-time, OpenAI’s Sam Altman boldly predicts that 95% of creative marketing roles could easily be handled by AI — once the technology reaches its next stage of development. Rather than panicking about a dystopian future, Robert Rose suggests focusing on how you might adapt and rise to the occasion.” Content Marketing Institute  [...]

Content management encompasses the organization, creation, publishing, and maintenance of digital content, ensuring its relevance, accuracy, and accessibility across platforms. Efficient content management systems streamline workflows, facilitate collaboration, and enhance user experiences, crucial for successful online presence and engagement. Digital Marketing Depot is hosting a webinar ‘Flex Your Content Management for Scalability and Hyper-Personalization’ on Thursday, April 11, 2024, at 1.00 pm EDT. The DMD team says, “Delivering personalized content experiences is crucial... [...]

In 2024, content marketing continues to be a pivotal strategy for businesses, with a focus on personalized, interactive, and value-driven content to engage audiences across diverse digital platforms. Integration of AI-driven analytics and immersive technologies further enhances content creation and distribution, fostering deeper connections and driving conversion rates. Content Marketing Institute has published a new video ‘Marketing IS Content Marketing’ featuring Robert Rose. The CMI team says, “When we began this journey a little more than a dozen years ago – we believed... [...]

Content marketing challenges encompass navigating evolving algorithms, maintaining audience engagement, and ensuring consistent quality amidst content saturation, requiring strategic adaptation and innovative approaches to stand out in a competitive landscape. Overcoming these hurdles demands a blend of creativity, data-driven insights, and agile tactics to effectively connect with target audiences and drive meaningful results. Content Marketing Institute contributor Kim Moutsos has published an article clarifying six SEO content mistakes, myths, and misunderstandings. SEO Content Mistakes She... [...]

A career in content marketing offers a dynamic blend of creativity and strategy, allowing professionals to craft compelling narratives and drive brand engagement across diverse platforms. As content continues to reign as king in digital marketing, content marketers play a pivotal role in shaping brand identity, fostering customer relationships, and driving business growth. Content Marketing Institute contributor Jodi Harris has published an article featuring four tips find your next job in content marketing domain. She says, “A successful job hunt requires you to market yourself. Given your... [...]

Many marketers are concerned that third-party identifier deprecation will threaten their ability to reach people on the open web. But with the right solutions and partners, brands can not only still reach in-market customers at scale, wherever they are, but also achieve better results than they did with cookies. Adweek is hosting a webinar ‘Why Identifier Deprecation Won’t Kill the Open Web’ on Thursday, April 11, 2024, at 1.00 pm EDT. The Adweek team says, “Loch Rose, Epsilon’s chief analytics officer, and guest speaker Tina Moffett, principal analyst at Forrester, will... [...]

Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into. Search Engine Journal is hosting a webinar ‘Content Marketing: How To Find The True Value Of Your Marketing Funnel’ on Wednesday, April 10, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we explore a comprehensive approach for measuring the value of your content initiatives, so you can optimize resource allocation... [...]

Thought leadership involves pioneering ideas and insights that challenge norms and inspire progress in a particular field. It requires not only expertise but also the ability to communicate innovative perspectives effectively to influence others. Content Marketing Institute has published a new video ‘Whose Thought Leadership Is This Anyway?’ featuring Robert Rose. The CMI team says, “New research from Edelman and LinkedIn finds that over 50% of B2B executive decision-makers are consuming thought leadership content, yet only 15% of those leaders feel inspired by the materials.... [...]