A well-crafted content marketing strategy is essential for businesses to establish authority, engage their audience, and drive conversions by delivering valuable and relevant content across various channels. It serves as the backbone of digital marketing efforts, nurturing relationships with customers, boosting brand awareness, and ultimately driving sustainable growth in today’s competitive landscape. Semrush has published ‘The Ultimate Guide to Creating a Content Marketing Strategy’. Tushar Pol says, “Without a guiding strategy, content marketing efforts can feel haphazard.... [...]

Content localization involves adapting content to suit the linguistic, cultural, and contextual preferences of specific target audiences. It enhances user engagement and facilitates effective communication across diverse markets. MOZ contributor Miriam Ellis has published an article covering five trends in content localization. She says, “Content localization is the practice of tailoring both online and offline assets to appeal to different audiences. These audiences may differ in location, culture, or linguistics. Multinational brands must invest in research and outreach in an effort to... [...]

Search Engine Journal has published ‘The Essential Guide To Using Images Legally Online’. The SEJ team says, “Dive into our comprehensive ebook, Leveraging Generative AI Tools For SEO, and access insider insights and expert strategies to help you revolutionize your SEO with AI-powered tools. Inside, we’ll cover: How generative AI works and how best to use it. The limitations and dangers of generative AI. How Google’s SGE is revolutionizing SEO. Scalable AI tools for SEO and the top AI chatbots. Enhanced data analysis using ChatGPT with Google Sheets. And more. Whether you’re... [...]

In 2024, TikTok continues to be a powerhouse for marketing, leveraging its algorithmic prowess to reach niche audiences with tailored content. Brands increasingly invest in creative and engaging TikTok campaigns to capitalize on its growing user base and cultural influence. Content Marketing Institute has published a new video ‘Is TikTok’s Time Up?’ featuring Robert Rose. The CMI team says, “The potential ban of TikTok in the U.S. is causing panic among the platform’s passionate fan base and sending marketers into a tailspin. Everyone’s clocking their concerns, but are they... [...]

Customer data platforms (CDPs) have evolved significantly over the past decade as data and privacy policies have become more dynamic. The next challenge—cookieless targeting—will necessitate further CDP evolution for brands to realize value, drive growth and foster loyalty. Adweek is hosting a webinar ‘The Next Evolution in CDP Capabilities for Cookieless Marketing’ on Tuesday, April 23, 2024, at 1.00 pm EDT. The Adweek team says, “Get details from the research to discover what makes a CDP effective in a post-cookie landscape from Adobe’s director of product marketing, Ryan... [...]

This is a reminder for the Adweek webinar to be held on March 28, 2024.  Generation Z, often abbreviated as Gen Z, refers to the demographic cohort born approximately between the mid-1990s and the early 2010s, although there is some variation in the exact years that define this generation. As of my last update in January 2022, the oldest members of Gen Z were in their late twenties, while the youngest were still in their early teens. Adweek is hosting a webinar ‘Measure the Impact of Gen Z’ on Thursday, March 28, 2024, at 1.00 pm EDT. The Adweek team says, “What does it take... [...]

This is a reminder for the MarketingProfs webinar to be held on March 28, 2024.  Content repurposing maximizes the value of existing assets by extending their reach and relevance across diverse platforms and audiences. It amplifies brand visibility, enhances SEO efforts, and optimizes resources by leveraging proven content in new formats and contexts. Through strategic repurposing, businesses can maintain consistency, adapt to evolving trends, and extract prolonged value from their content investments. MarketingProfs is hosting a webinar ‘Beyond One-Time Use: Extending Content Shelf Life... [...]

This is a reminder for the Adweek’s webinar to be held on March 27, 2024.  The brand-customer dynamic is unrecognizable from what it was just a few years ago. It’s no longer enough to have the loudest voice, the prettiest branding or even the lowest price. Adweek is hosting a webinar ‘Consumers Want Meaningful Content. Can Brands Deliver?’ on Wednesday, March 27, 2024, at 1.00 pm EDT. The Adweek team says, “Discover what it takes to stand out in a world of half-hearted DEI initiatives, how to grow audiences while respecting data privacy, and whether audiences can tell... [...]

Do streaming viewers really want to see ads? Is binge watching still a thing? How many different services do people subscribe to? What do key Gen Z and millennial audiences want? Adweek is hosting a webinar ‘Inside Tubi’s The Stream 2024 Report’ on Wednesday, April 17, 2024, at 1.00 pm EDT. The Adweek team says, “Discover more about the changing state of streaming from Karl Dawson, Tubi’s VP of audience research, and Megan Rentko, research manager at the Harris Poll. You’ll find out: How much time Americans now spend streaming and how many streaming services they have What... [...]

Customers visiting a physical location are more likely to make a purchase than those browsing online. But without campaigns specifically designed to increase foot traffic to brick-and-mortar locations, you could be overspending on media that isn’t increasing visits, conversions or generating the ROAS required of marketers today. Adweek is hosting a webinar ‘Are Your Digital Ad Dollars Driving Foot Traffic?’ on Tuesday, April 16, 2024, at 1.00 pm EDT. The Adweek team says, “Uncover the media strategies successful marketers use to drive foot traffic using real-world consumer behavior... [...]