Humans can be handled easily by understanding their psychological behaviour. When you empathize with your customers, you are making sure that they are going to be loyal to you. In the next episode of Buffer podcast ‘6 Powerful Psychological Biases and How They Influencer Human Behavior Online’, Brian Peters shares some useful advice for all of us. Peters says, “A large majority of marketers wouldn’t consider themselves psychologists. Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. Great campaigns... [...]

Customer reviews help your prove your business’ uniqueness and authenticity. The customer reviews also help you in attracting new customers. Small Business Trends team has shared nine ways to correctly utilize your customer reviews. The SBT team says, “Any business that doesn’t have an effective customer review strategy in 2019 will fail to manage their overall customer service and experience. Top 9 Ways to Make the Most of Your Customer Reviews 1) Publish and Promote your Top Reviews Consistently Because customer reviews influence purchase decisions, ensure that you publish... [...]

Customer is one of the most essential parts of the business. And customer loyalty is the biggest asset that make the business perfect. Entrepreneur contributor Rashan Dixon has shared three strategies to create loyal customer base. On creating a strong community, Dixon says: When you shift toward a customer engagement focus, you don’t just communicate — you converse. People generally prefer to have those conversations online, either on social media or on forums with like-minded individuals. Create these forums and social media communities to give your customers a platform through... [...]

All brands try to keep their customers happy by staying connected with them. The AI wave has strengthened these efforts. Forbes contributor Robert Glazer has shared three ways to help marketers make their customer relations more fruitful. Glazer says, “The key is to stay human with your marketing, and make sure your technology supports your branding with a certain amount of surprise and delight. Start with these strategies: 1. Keep your data usable so you can get personal. To personalize marketing, you need information about your consumers’ wants and needs. At the same time, you have to... [...]

To make a mark of your brand online you need to authentically influence people online and make them realize how your product or service can make a difference for them. Entrepreneur contributor Peter Daisyme has shared three ways to help marketers persuade more people using data. Daisyme says, “Develop a plan to better use your data for some old-fashioned connection-making. Here’s how: 1. Discover what you and your customers have in common. Commonalities can lay the foundation for a strong relationship because they bolster a sense of connection. You’ve likely bonded with someone over... [...]

Customer is the king and we should keep him contended. Staying in touch with the customers and offering them timely service is something that can help us improve customer retention. Today the brands are trying to develop a customer-centric culture to develop an overall approach that revolves around effective customer service. Small Business Trends team has shared an in-depth article on customer-centric culture and how brands can benefit from it. The SBT team says, “A company’s revenue, reputation, and relevance depend on how it treats customers. Satisfied customers lead to higher profits, stronger brand... [...]

Serving our customers well is one of the most important things that we want to do as it leads our organization to growth. The holiday season brings us a lot of rush and in it we need to meet the expectations of our customers. Forrester analyst Ian Jacobs has shared some useful tips on emphasizing emotions in our customer service to make it more appealing. Jacobs says, “Ease, effectiveness, and emotion all contribute to a positive customer experience, but often brands will focus too narrowly on effectiveness. Customer service interactions are emotional for the customer — brands must consider... [...]

With rising competition in all the business segments, the brands are becoming concerned about the customer lifetime value (CLV). The CLV reflects the net profit attributed to the entire future relationship with a customer. Econsultancy columnist Patricio Robles has shared five things every marketer should know about the CLV. Robles says, “While CLV scores seem sensible in theory, and there’s every reason to believe that more and more companies will embrace them, companies should also be aware of the associated dangers when they consider using these scores. Here’s why. CLV calculations... [...]

MOZ columnist Miriam Ellis has highlighted the key trends of the local customer service ecosystem in 2019. Ellis says, “It’s so much more than the face-to-face interactions of one staffer with one shopper. Rather, it’s a commitment to becoming an always-on resource that is accessible to people whenever, wherever and however they need it. A Google rep was recently quoted as saying that 46% of searches have a local intent. Mobile search, combined with desktop and various forms of ambient search, have established the local web as man’s other best friend, the constant companion that’s... [...]

Customer is the king and your need to keep them happy with the right treatment. Customer retention can be met only by delivering the efficient customer experience. Entrepreneur contributor Tiffany Delmore has shared three customer experience tips based on the way Apple, Hulu, Amazon and Netflix deliver their customer experience. Delmore says, “Many executives worry about incurring unsustainable costs in their efforts to drive customer loyalty, but delivering a top-notch experience doesn’t have to mean breaking the bank. Even if you don’t have the budget of these big names, you can still... [...]