Customer is the king and we should keep him contended. Staying in touch with the customers and offering them timely service is something that can help us improve customer retention. Today the brands are trying to develop a customer-centric culture to develop an overall approach that revolves around effective customer service. Small Business Trends team has shared an in-depth article on customer-centric culture and how brands can benefit from it. The SBT team says, “A company’s revenue, reputation, and relevance depend on how it treats customers. Satisfied customers lead to higher profits, stronger brand... [...]

Serving our customers well is one of the most important things that we want to do as it leads our organization to growth. The holiday season brings us a lot of rush and in it we need to meet the expectations of our customers. Forrester analyst Ian Jacobs has shared some useful tips on emphasizing emotions in our customer service to make it more appealing. Jacobs says, “Ease, effectiveness, and emotion all contribute to a positive customer experience, but often brands will focus too narrowly on effectiveness. Customer service interactions are emotional for the customer — brands must consider... [...]

With rising competition in all the business segments, the brands are becoming concerned about the customer lifetime value (CLV). The CLV reflects the net profit attributed to the entire future relationship with a customer. Econsultancy columnist Patricio Robles has shared five things every marketer should know about the CLV. Robles says, “While CLV scores seem sensible in theory, and there’s every reason to believe that more and more companies will embrace them, companies should also be aware of the associated dangers when they consider using these scores. Here’s why. CLV calculations... [...]

MOZ columnist Miriam Ellis has highlighted the key trends of the local customer service ecosystem in 2019. Ellis says, “It’s so much more than the face-to-face interactions of one staffer with one shopper. Rather, it’s a commitment to becoming an always-on resource that is accessible to people whenever, wherever and however they need it. A Google rep was recently quoted as saying that 46% of searches have a local intent. Mobile search, combined with desktop and various forms of ambient search, have established the local web as man’s other best friend, the constant companion that’s... [...]

Customer is the king and your need to keep them happy with the right treatment. Customer retention can be met only by delivering the efficient customer experience. Entrepreneur contributor Tiffany Delmore has shared three customer experience tips based on the way Apple, Hulu, Amazon and Netflix deliver their customer experience. Delmore says, “Many executives worry about incurring unsustainable costs in their efforts to drive customer loyalty, but delivering a top-notch experience doesn’t have to mean breaking the bank. Even if you don’t have the budget of these big names, you can still... [...]

Customer satisfaction is the key to growth of an organization. It is one of the most important things that the brands wish to achieve. The Forbes Agency Council has shared thirteen tactics to help businesses build lasting customer relationships. The Forbes team says, “We asked a panel of Forbes Agency Council members about the most impressive relationship marketing tactics they’ve seen. Here’s what you can learn from their observations. 1. Include A Personal Touch In the current business climate where every customer is bombarded with digital messaging, remember that a personal touch... [...]

Content Marketing Institute is hosting a webinar on ‘How to Leverage Conversational Marketing Events in the Customer Life Cycle’ on Wednesday, October 24 at 2.00 pm EDT. The CMI team says, “Different stages of the customer journey often require different approaches. How are you continuing an insight-based, customer-centric conversation throughout the customer journey from prospect to customer to evangelist? This webinar will explore different event formats working for B2B companies by decision-maker, buying journey stage and customer success evolution. We’ll cover: Specific... [...]

Most businesses are using some or the other form of communication methods to improve their customer service. After live chat the adoption of chatbots is on the rise. Business 2 Community contributor Jared Cornell has shared some useful facts on using chatbots or live chat for the customer service. Cornell says, “There’s a reason why people say “the first impression is the last impression.” Some 51% of customers never approach a business again after one bad experience. That puts pressure on every interaction—and every missed opportunity—with potential customers, recent purchasers,... [...]

Customer acquisition and retention are the most important things that an organization seeks to achieve. Communication plays the vital role in doing so. Business 2 Community columnist Katie Sweet has shared four ways you can use personalized emails to improve customer loyalty. Katie says, “In this blog post, I’ll describe four main ways you can use personalized emails to improve customer success and customer loyalty. 1. Personalize at open time to reflect recent information First and foremost, each email you send should be as tailored to the individual as possible. What does... [...]

Keeping your customers satisfied is one of the best ways to retain them and keep your business growing. The support channels that you choose play a pivotal role in doing this task. Shopify contributor Sarah Blackstock has shared five essential support channels that can help your business grow. Blackstock says, “Certain tools can handle a few support channels, while others specialize in getting one method just right—both have their place, but it depends on what you need. Let’s run through the most common support channels, tips for getting started on them, and the tools to consider using... [...]