Customer care remains at the core of any business. It helps you keep customers happy and keep coming. You can achieve greater branding benefits with great customer care. In the improved artificial intelligence (AI) prevalence, you can automate the customer care efforts. ReadWrite contributor Fang Cheng has shared five benefits businesses can achieve by automating their customer care. Cheng says, “Automated customer care software is an efficient, scalable solution that delivers the following benefits to brands across verticals: 1. Elimination of hefty costs Use automation tools such as chatbots... [...]

Content Marketing Institute is hosting a webinar on ‘How to Leverage Conversational Marketing Events in the Customer Life Cycle’ on Wednesday, October 24 at 2.00 pm EDT. The CMI team says, “Different stages of the customer journey often require different approaches. How are you continuing an insight-based, customer-centric conversation throughout the customer journey from prospect to customer to evangelist? This webinar will explore different event formats working for B2B companies by decision-maker, buying journey stage and customer success evolution. We’ll cover: Specific... [...]

MOZ has published the Whiteboard Friday video featuring Dana DiTomaso on ‘Building Better Customer Experiences’. The MOZ team says, “Are you mindful of your customer’s experience after they become a lead? It’s easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and love for your brand, you need to go above and beyond. In this week’s episode of Whiteboard Friday, the ever-insightful Dana DiTomaso shares three big things you can start doing today that will immensely... [...]

Brands and marketers have customer journey as one of the most important components on their list. With different tactics they try to make their  customers’ buying experience smooth. Econsultancy columnist Jeff Rajeck has shared three ways marketers try to improve the customer journey. Rajeck says, “Econsultancy, in association with Magento, recently held moderated roundtable discussions in Bangkok with dozens of client-side marketers.  There, brand marketers told us about some of the challenges they face when optimizing the customer journey and what they are doing to over come them.... [...]

Staying connected with the customers is a way to help your brand expand continuously. With multiple platforms it has become an easy task to communicate with them, the challenge is to create a valid reason. With right strategies and approaches you can set a path to stay connected with your customers. AdWeek contributor Deb Corrao has shared five way to humanize platforms and develop a deeper connection with your consumers. Corrao says, “Here are five basic principles to help marketers and technologists on their path to building a solid foundation with customers. Single view of the customer Today,... [...]

Staying connected with your prospects and customers is one of the prerequisites of achieving success in marketing and making more sales. Also, with a variety of mediums it has become easier to reach out to your customers quickly. Econsultancy columnist Jeff Rajeck has shared three common obstacles that different brands face in connecting with their customers and how they tackle with these obstables. Rajeck says, “Econsultancy, in association with Epsilon, recently held roundtable discussions with dozens of senior client-side marketers to discuss how they are creating customer connections,... [...]

HubSpot team has published a free guide to ‘Customer Loyalty’ to help brands and marketers make more by gaining their customer’s trust. Talking about customer loyalty, Sophia Bernazzani says, “According to The Loyalty Report 2017, the average consumer is involved in 14 loyalty programs, but have the capacity to engage with only seven. Companies lose money on time and effort, and customers get no more value from the businesses to which they are “loyal.” So how do you keep your business out of that segment? How do you convey enough additional value in your programs... [...]

Keeping your customers happy is the best way to grow your sales. Happy customers spread a positive word about your brand and help you expand your reach. Many a times it becomes difficult to manage customers when they have a bad experience with your product and services. Shopify columnist Sarah Chambers has shared seven ways to handle your customers when they are upset. Chambers says, “There might seem like there is nothing you can do. But great customer service isn’t just about fixing the problem—it’s also about making the customer feel understood and like you’re on their side. Here’s... [...]

Customer satisfaction lies at the core of our branding efforts as it is the way that leads to increased sales. Also customer can be retained only if they are happy with your products and services. Forbes contributor Micah Solomon has shared four secrets of achieving customer satisfaction. Solomon says, “Customer satisfaction is based on four predictable factors, originally laid out in my first book, a collaboration with Leonardo Inghilleri. Customers are satisfied whenever they consistently receive: A Perfect Product Customers want defect-free products and services. You need to design your... [...]

Winning your customers’ hearts should be the ultimate goal of any company. It is something that tells other people how your brand is proving valuable for others. Entrepreneur contributor Jim Joseph has shared four tips to help brands earn and keep your customers’ trust. Joseph says, “Your duty to prevent fake news and data infringement is even greater. You owe safety, privacy, and accuracy to your customers, just as much if not more than Facebook does. So, what do you do about it? Be careful about exaggerating what you do. It is so easy to get caught up in our own marketing messages... [...]