HubSpot has released an ebook titled “Learning SEO from the Experts”. The HubSpot team says, “Search engines have become a core resource for individuals looking for a business, product, or service. This transition to online search has, over the years, reduced the need for traditional search methods, such as yellow pages and newspapers. And since the consumer searching landscape has changed, the way your business gets found must change. Whether you’ve already invested in an SEO strategy or are just getting started, this guide will help you gain a stronger understanding of... [...]

Bronto has released a report titled “2012 vs. 2011 Holiday Marketing”. Bronto team says, “Bronto Software and Retail Systems Research have just published survey findings of 179 retailers regarding their holiday 2012 online marketing plans. The report includes quantitative findings on: What percentage of the overall 2012 online marketing budget will be spent during the holiday season What percentage of the 2012 holiday marketing budget will be spent on email, mobile and social marketing What technology upgrades were made this year Promotions and timing planned for the holiday... [...]

Citrix has released the ‘How to Get a Better ROI from Webinars in 2012’ guide. The Citrix team says, “Get a better ROI from your online events with these research-backed best practices for streamlined webinars. Download the brief to learn: How the cost per lead from webinars compares to other events What prospects care about most in a webinar 5 essential tips for a greater ROI with your online events And more…”. Citrix’s ‘How to Get a Better ROI from Webinars in 2012’ Guide  [...]

HubSpot has released ‘The Ultimate Guide to Using Surveys in Your Marketing’. The HubSpot team says, “This 43-page ebook covers: Problems online surveys can help you solve The 5-step methodology to launching marketing surveys How to build your survey questions What tools you need to launch an online survey”. HubSpot’s ‘The Ultimate Guide to Using Surveys in Your Marketing’  [...]

Lyris Inc. has released the ‘Field Guide to Digital Customer Engagement’. Lyris Inc. team says, “In 2011, over 300 billion emails and 200 million tweets were sent every day, and over 60 million Facebook updates are posted daily. The massive proliferation of data generated through social, email, mobile, and other interactive channels requires digital marketers to re-examine what we think we know about our customers, and challenges us to re-evaluate how best to engage them. So how do you put the customer at the center of your messaging initiatives and integrate your digital marketing... [...]

Lyris Inc. has released the ‘Field Guide to Digital Customer Engagement’. Lyris Inc. team says, “In 2011, over 300 billion emails and 200 million tweets were sent every day, and over 60 million Facebook updates are posted daily. The massive proliferation of data generated through social, email, mobile, and other interactive channels requires digital marketers to re-examine what we think we know about our customers, and challenges us to re-evaluate how best to engage them. So how do you put the customer at the center of your messaging initiatives and integrate your digital marketing... [...]

Bizo has released a free guide ‘5 Steps to Finding—and Converting—Your Target Business Audience Online’. The Bizo team says, “What’s the key to driving lead generation and boosting online conversions? Identifying the right audiences and targeting them with highly relevant online marketing campaigns. Download the guide “5 Steps to Finding—and Converting—Your Target Business Audience Online” and discover how to: Identify and segment the prospects that matter most to your business Develop powerful buyer personas that will help your brand and creative stay relevant Refine... [...]

Silverpop has released the’Leveraging Buyer Behaviors in a Multichannel World’ eBook. The Silverpop team says, “Recent studies have shown that buyers are typically more than 50 percent through the buying process before their first engagement with companies, leaving less time to interact with them. How can today’s marketers cope with this digital channel explosion? Download our white paper and discover how you can connect with contacts based on their behaviors, making these interactions more powerful than ever. Learn how to: Use automation to build a multichannel behavioral... [...]

Wildfire has released a free report titled “The ROI of Social Marketing”. The Wildfire team says, “The ROI of social marketing is much more than financial. In this special report Forrester explains why you need to consider your social from these four perspectives to measure its full impact: Financial: Have revenues or profits increased or costs decreased? Digital: Has the company enhanced its owned and earned digital assets? Brand: Have consumer attitudes about the brand improved? Risk management: Is the organization better prepared to note  and respond to attacks or problems... [...]

IBM has released a white paper titled “Customer Analytics Pay Off”. The IBM team says, “Build growth-driving capabilities with the right analytics strategies. Read “Customer Analytics Pay Off,” a research-based white paper from the IBM Institute for Business Value to discover four customer analytics strategies. Learn how they lead to increasingly informed, nimble, effective and profitable daily business practices. You’ll also learn how to execute these strategies and enable your entire organization to: Gain insight from the information explosio Share information internally... [...]