CrowdCompass has released an ebook titled “Mobile App Marketing Playbook: A Guide to Increasing Mobile Event App Adoption”. CrowdCompass team says, “The conference mobile app revolution has arrived, spanning nearly all demographics and markets and becoming an expectation for the coveted next generation conference participant. Is your organization or association taking advantage of this technology? If not, maybe it’s time to give your mobile app playbook a closer look. Before you do, download this free eBook and get a handle on the latest strategies for driving mobile app adoption.... [...]

HubSpot has released a free ebook titled “A Practical Guide to Killer Marketing Content”. The HubSpot team says, “Learn how to create relevant, remarkable content to generate more leads for your business! Pick any day of the week and there’s one thing on every inbound marketer’s to-do list: creating new content. But constantly coming up with new content ideas can be challenging. Learn how to keep your content flowing with our new ebook, “A Practical Guide to Killer Marketing Content,” which provides a step-by-step approach to help you handle the demands... [...]

Janrain has released a free white paper entitled “Best Practices to Drive On-Site Engagement”. The Janrain team says, “Today’s web users increasingly expect an element of social interactivity. This change in behavior creates new acquisition and engagement opportunities for marketers. This white paper explores best practices to build on-site engagement by integrating social tools, such as: Social Login Social Sharing Leveraging the Social Graph of Your Users Loyalty & Rewards Mobile and Tablet Consideration”. Janrain’s ‘Best Practices to Drive On-Site... [...]

ExactTarget has released a free report entitled “A Marketer’s Guide to Multichannel Campaign Management”. The ExactTarget team says, “The way consumers approach companies has changed. And in order to remain effective, marketers must shift traditional thinking regarding campaign management and adopt a strategy rooted in digital marketing. In A Marketer’s Guide to Multichannel Campaign Management, we’re proud to include research from global analyst firm Gartner, Inc that will help you learn how to transform your mass marketing campaigns into consumer communications that are... [...]

Bronto has released a report entitled “Top 12 Holiday Marketing Tips”. Bronto team says, “Every year exhausted holiday shoppers are worn thin with too much to do. Every year holiday marketers are stretched to the limit with too much to do. They all say, “NEXT YEAR I AM STARTING THIS EARLIER!” Summer is the season for formulating your cross-channel marketing strategy for the holidays. Explore these 12 Marketing Tips for the Holidays and learn: How to assess which holiday programs worked/didn’t work last year Email/e-commerce tips (and examples of creative) Mobile... [...]

Ali Brown has released a free report entitled “Info-Publishing Secrets: Cash-In on What You Already Know”. Brown says, “If you’ve been struggling to make money online with info-publishing (also called “information marketing” or “info-products”)—or you’re ready to get started with this new revenue stream, then be sure to get IN on this information! This is your chance to learn from not one but TWO experts in information publishing who are not only “in the trenches” every day but work with clients around the world to create these... [...]

HubSpot has released a free report entitled “How to Unlock the ROI of Your Marketing with Analytics”. The HubSpot team says, “Learn how to take your analytics and use them to increase business growth. Our free ebook will show you how to unleash the true power of your marketing metrics. After all, what’s the point of knowing all of this juicy information if you can’t use it to make your marketing better? This ebook will investigate how to use marketing analytics to improve each channel’s marketing performance, including: Landing pages SEO Business blogging Social media Email... [...]

Quantcast has released a white paper entitled “Six Things You Need to Know About Real-time Display Advertising”. The Quantcast team says, “At only three years of age, real-time bidding has been a catalyst for amazing growth and extraordinary technical accomplishments in the display advertising industry. But outside of retargeting campaigns, where is the promised improvement in campaign performance? Over the past 18 months, Quantcast has researched to see what works, what doesn’t, and why. We’ve discovered six reasons why key assumptions of RTB 1.0 are incorrect, and... [...]

Wildfire has released a free report entitled “Why Social Marketing Will Deliver a Positive ROI for Your Brand: 5 Ways to Use Social Media Marketing to Meet Concrete Business Objectives”. Wildfire team says, “Trying to decide whether social media marketing is worth the investment? Consider these numbers from recent studies of social media users: 78% are directly influenced by branded posts when making purchases 74% encourage friends to try new products 80% try new things based on friends’ suggestions Given that Facebook alone has nearly a billion users, the possibilities... [...]

Ali Brown and James Roche have released a free report entitled “Info-Publishing Secrets: Cash-In on What You Already Know!” Brown & Roche say, “Just imagine adding a NEW income stream to your business right away! Or starting a new business from scratch based on information products. Whether you realize it or not, YOU have knowledge that other people will gladly pay for. But you have to make sure to plan ahead to create a product that people will actually want! That’s where we come in. In this free PDF download, you’ll learn: 7 reasons why info-publishing is still... [...]