Lyris Inc. has released the ‘Email Deliverability: A Do’s and Don’ts Guide 2012’. The Lyris Inc. team says, “20% of all emails never reach the inbox. Managing deliverability in 2011 can challenge even the most experienced marketer or well-established brand. This guide will help email marketers: Clearly define deliverability and the laws that govern it Debunk the common causes that can hinder your process Learn best practices that easily integrate with your programs Increase your positive sender reputation and delivery rate”. Lyris’ ‘Email Deliverability:... [...]

HubSpot has released an ebook titled “How to Easily Create Infographics in PowerPoint”. The HubSpot team says, “An infographic is a popular tool marketers use to capture their target audience’s attention. They’re also useful for lead generation efforts — you can get website visitors to provide their contact information in exchange for downloading the infographic. The only question is: how do you actually make one? With PowerPoint! We created three customizable infographic templates to help you start building these visual wonders. This easy-to-use PowerPoint... [...]

HubSpot has released an ebook titled “How to Attract Customers with Facebook”. The HubSpot team says, “67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook. With over 950 million people on Facebook, there are probably some customers waiting for you on there, too. Are you using Facebook as a customer acquisition tool yet? Learn how to increase the ROI of your Facebook efforts and attract leads and customers through your campaigns. This ebook will walk you through the steps of planning, implementing, and measuring a successful organic and paid Facebook... [...]

Business Thrival, Inc. team has released a $7 report titled “How To Make Money Playing Around On Social Media Sites For Other Businesses”. Jynell Berkshire says, “Here are just a few of the secrets we will share with you inside… Pages 5-11: The 4 key things you MUST do if you want to triple your chances at landing new social media clients Page 15: How to create all the most popular social media pages for your clients (including how to implement one killer Facebook strategy that your clients will LOVE you for) The “Work Less, Enjoy More” Principle – we... [...]

Silverpop has released a free report entitled “What’s Your Marketing Relationship Status?”. The Silverpop team says, “Are you doing enough to connect with customers and prospects? To help marketers maximize return on relationship, Silverpop talked to five experts who live and breathe digital relationships. Read their insights on how companies can make the most of what they have, avoid common pitfalls and embrace new ideas that will give their brand a competitive edge”. Silverpop’s ‘What’s Your Marketing Relationship Status?’ Report  [...]

Jeremy Schoemaker’s latest blog post is titled “DMCA: The New Negative SEO or is it Google’s Tattler Tool?”. Schoemaker says, “When news hit that Google would begin taking the number of DMCAs a website receives into its ranking algorithm, there was a definite split among SEOs about whether it was a smart move or not.  On the one hand, it would negatively impact scraper sites or websites that have lifted content from one of their own sites.  And on the other side, website owners who have unfairly received a DMCA could be negatively impacted”. DMCA: The New Negative SEO or is it Google’s... [...]

Omniture has released a report entitled “Productive Social Marketing”. The Omniture team says, “Management of corporate social media has become a full-time job in many marketing departments. But what impact is it actually having on your brand awareness? And perhaps more importantly, can it boost your company’s bottom line? A new Watershed Publishing Data Insights report examines the impact of social media and its potential to drive much more than mere awareness. Download the presentation to discover: Who’s likely to buy from social media sites How marketers are using... [...]

HubSpot has released a free guide titled “How to Create Effective Ebooks for your Clients”. The HubSpot team says, “Our free Agency Ebook Kit contains two pieces: 1) A customizable ebook template (in PPT) to make the design process easier for your agency, and 2) Our “10-Minute Client eBook Creation Guide” to help you guide content the process for your client. The combo will make the creation process efficient and your end result super-effective. Download our Agency eBook Creation Kit and start producing optimized ebooks that will attract new leads and customers for... [...]

HubSpot has released a free guide titled “The Four Core Services of Inbound Marketing”. The HubSpot team says, “This ebook covers the following topics: 1. Delivery is a Process, not just Tactics – Learn how offering these four core services will improve your strategy cohesiveness and eliminate scope creep on client engagements. 2. The Four Core Services of Inbound Marketing – Learn what they are, and the skill sets your agency will need to be able to offer these services to prospective clients. 3. Using the Four Core Services to Increase Retainer Clients – Learn... [...]

HubSpot has released a free guide titled “Deep Dive Into Internal Linking for SEO”. The HubSpot team says, “Internal linking is a low-hanging fruit that can significantly boost your marketing campaigns. If you are working on any important campaign, it’s absolutely critical to figure out which of your high-authority pages should be linking to your new page. Download our easy-to-skim 15-page deep dive into internal linking for SEO. This quick read will give you the perfect foundation for getting an effective internal SEO strategy in place. It includes actionable tips on: How... [...]