HubSpot has released an ebook titled “Optimizing Landing Pages for Lead Generation & Conversion”. HubSpot team says, “Learn how to get started in our new ebook, “Optimizing Landing Pages for Lead Generation and Conversion,” which will walk you through the next steps of building an extremely effective landing page. In this 38-page guide, you will learn: Why and how to add social media sharing buttons to your landing pages How to set up closely-targeted lead nurturing campaigns to follow up with your leads How to use A/B testing to optimize your landing pages, and... [...]
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StrongMail has released a free guide entitled “The Ultimate Email Lifecycle Marketing Guide: Cross & Up-Sell Programs”. StrongMail team says, “In this detailed best practice guide, you will learn the strategies, technology and creative guidelines that are necessary to implement, test and optimize email-based cross and up-sell programs that allow marketers to drive more profitable behavior from the email subscribers they know best: their customers. Key things you will learn: Tips for identifying and distinguishing the best types of programs for your business Required data... [...]
HubSpot has released an ebook entitled “55 Brands Rocking Social Media with Visual Content”. HubSpot team says, “The times they are a-changin’. These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media. No doubt, social media is changing–it’s rushing into its most visual stage. If you aren’t prepared for the visual content revolution, you may be left in the dust. That’s why the HubSpot marketing team compiled this list of 55 brands killing it with visual content on these top four visually-driven social networks.... [...]
Marketo has released a white paper entitled “64% of Decision Makers Read Email on a Mobile Device”. Marketo team says, “According to Radicati Group report, the total number of worldwide email accounts are expected to increase from 3.3 billion accounts to over 4.3 billion by 2016, and 730 million of these accounts access email via mobile or tablet devices, making the success of your current email program highly reliant on its ability to be viewed on a mobile phone. Download this white paper and learn tips on creating readable emails for a smartphone, including: – Designed-for-Mobile –... [...]
HubSpot has released a free guide entitled “50 SEO & Website Tips for the International Marketer”. The HubSpot team says, “Learn how to optimize your website to generate more traffic in your location and around the world! Search Engine Optimization is a crucial marketing tactic for letting search engine users discover your website. If your business has an audience in multiple countries, there are more techniques that can help you get found online more often. Download this guide to learn the top 50 international SEO techniques you can use to optimize your website for maximum... [...]
HubSpot has released an ebook entitled “50 SEO & Website Tips for the International Marketer”. HubSpot team says, “Learn how to optimize your website to generate more traffic in your location and around the world! Search Engine Optimization is a crucial marketing tactic for letting search engine users discover your website. If your business has an audience in multiple countries, there are more techniques that can help you get found online more often. Download this guide to learn the top 50 international SEO techniques you can use to optimize your website for maximum traffic... [...]
HubSpot has released an ebook entitled “How to Write a Winning Marketing Services Contract”. HubSpot team says, “The sales process has nearly wrapped and your prospect is asking for a proposal. But, if you used goal-oriented sales process, your prospect will be already qualified and presold. Your proposal then becomes a “contract request.” It is a document that summarizes goals and outlines procing. It should be signed quickly. This ebook is a must read for agencies looking to make the final step in the sales process a smooth transition into long-term client relationships.... [...]
OpenX, a provider of digital advertising technology, has released a white paper entitled “How to Crush Your Revenue Goals”. OpenX team says, “Ad serving technology has not kept up with the innovations in the online advertising industry, putting publishers at a significant disadvantage. Are you earning what you should for your ad inventory? Are discrepancies and latency eroding your revenue? Is your current SSP not delivering the results you need? IN THIS WHITEPAPER, LEARN HOW TO: Make all your demand channels work harder Get the highest possible price for each impression Control... [...]
Lyris Inc. has released a free guide entitled “The Future of Email: 8 Trends to Watch in 2012”. Lyris Inc. says, “This guide covers eight hot trends that will determine the future of email as we move into 2012. It features real-world examples of how brands are leveraging advances in communication to reach customers, generate communities and drive ROI. You’ll learn about: Mobile Communications Social Media The Social Inbox Social Currency Shopper Marketing Location-based Marketing Millennials Social Gaming”. Lyris’ Releases ‘The Future of Email: 8 Trends... [...]
HubSpot has released an ebook titled “The Ultimate How-to Marketing Guide”. HubSpot team says, “Download by more than 54,000 marketers, this free guide unlocks invaluable advice from best-selling author David Meerman Scott New opportunities in online marketing emerge from every corner. Get your free copy of this special edition guide to learn 20 ‘how-to’ lessons covering a range of topics, including: How to segment and market to your email list effectively How to optimize your press releases for SEO How to spy on your competition to stay ahead How to make the most... [...]