Bronto has released a report entitled “Effectiveness of Email Optimization”. Bronto team says, “How well are you testing your email campaigns? Which testing practices do you routinely implement? What are the top elements you test?  Find out how over 2,700 email marketers answered these questions and more in research findings from MarketingSherpa. For a limited time, Bronto Software is exclusively authorized to offer you this complimentary chapter. This 22-page excerpt includes 5 real life case briefings and over 15 charts of benchmark data segmented by: Primary channel (B2C,... [...]

Forrester and Wildfire Interactive, Inc. have released a research report entitled “The Facebook Factor: Quantifying the Impact of a Facebook Fan on Brand Interactions”. Forrester & Wildfire team says, “Facebook is hot for marketers—96 of the top 100 advertisers use it. But is there a payoff for the brands? Consider this: – BlackBerry Facebook fans are 4X more likely to recommend the brand to friends and family – Coca Cola Facebook fans are almost 50% more likely to consider a brand purchase – Best Buy Facebook fans are almost 2X as likely to have purchased... [...]

HubSpot has released an ebook entitled “SEO vs. Social Media: Which Is Best for Your Marketing?”. HubSpot team says, “This ebook will dive into the pros and cons for using either SEO or social media for your business so you can decide which you should use and when. In this ebook, you’ll learn: – The strengths and weaknesses of SEO and social media – Where SEO and social media complement one another – How to decide which will deliver your business better results — SEO or social media”. HubSpot’s ‘SEO vs. Social Media: Which Is Best... [...]

Infusionsoft Inc. has released a free guide entitled “Improve Your Online Marketing and Grow Your Business—FAST!”. Infusionsoft team says, “Over the years, we’ve helped thousands of small businesses grow through better, more strategic marketing. And to help you do the same, we’ve compiled a guidebook of proven ways to improve your online marketing and get on the path to success. In the guide, you’ll discover: – How you can make your website more effective – Easy ways to drive traffic to your site – How to capture and target-market new leads –... [...]

HubSpot has released a free entitled “How to Use Facebook for Business”. HubSpot team says, “Facebook is the most popular social network, and with over 900 million users, it can serve as an important marketing tool for any business. Let’s face it: your prospects are on Facebook and you should be too! Download “How to Use Facebook for Business” and you’ll learn how to: – Optimize your Facebook presence for maximum results – Promote your business page to attract and grow fans – Generate leads with marketing best practices – Measure... [...]

Lyris Inc. has released a free guide entitled “The Future of Email: 8 Trends to Watch in 2012”. Lyris Inc. “This guide covers eight hot trends that will determine the future of email as we move into 2012. It features real-world examples of how brands are leveraging advances in communication to reach customers, generate communities and drive ROI. You’ll learn about: – Mobile Communications – Social Media – The Social Inbox – Social Currency – Shopper Marketing – Location-based Marketing – Millennials – Social Gaming”. Lyris’... [...]

Eloqua has released a free ebook entitled “The ROI of Content Marketing” eBook. Eloqua team says, “Content is an integral piece of any successful demand generation strategy. Compelling content that educates and advances the buyer’s journey is the best call to action for converting contacts. This new eBook provides a formula to calculate the return on investment when it comes to content marketing and understand its impact on the funnel. Download this eBook to learn the following: How to develop a content marketing plan; The best way to staff the content function; How to... [...]

Bronto has released a case entitled “Effectiveness of Email Optimization”. Bronto team says, “How well are you testing your email campaigns? Which testing practices do you routinely implement? What are the top elements you test?  Find out how over 2,700 email marketers answered these questions and more in research findings from MarketingSherpa. For a limited time, Bronto Software is exclusively authorized to offer you this complimentary chapter. This 22-page excerpt includes 5 real life case briefings and over 15 charts of benchmark data segmented by: Primary channel (B2C, B2B... [...]

HubSpot has released a free ebook entitled “How to Monitor Social Media in 10 Minutes a Day”. The HubSpot team says, “This ebook will teach you the most important elements you should be monitoring across relevant social media networks. We suggest a few practical habits you can adopt to maintain a powerful social media presence. After reading this 23-page ebook, you’ll learn: – How to best spend your time monitoring social media – How other marketers are spending time on social media – What tools consolidate your social media information – What you... [...]

Infusionsoft has released a free guide entitled “7 Marketing Strategies That Will Transform Your Business”. Infusionsoft team says, “Infusionsoft created this guide to help small businesses like yours recapture those dreams by showing you a better way to convert leads, grow sales and save time with a platform called the Perfect Customer Lifecycle. In the guide, you’ll learn seven successful strategies for: Capturing, nurturing and converting leads Increasing conversions with highly-targeted communications Saving time and money with marketing automation Creating lifelong... [...]