Wildfire has released the ‘Social Media Marketing Solution’ report. The Wildfire team says, “Over the last 5 years, a seismic shift has moved social marketing from the fringes to the very core of marketing strategy. As a result, having a robust social media marketing (SMM) platform has become a business necessity. This comprehensive SMM evaluation guide from Patrick Di Chiro of Thunder Factory will help you find the solution that’s best for your company. The guide: Provides a vendor evaluation checklist with 63 key criteria across the 13 most critical SMM functions, plus a... [...]
Archive for the 'Download Content' Category
Mediative has released the “Ultimate Digital Marketing Success Kit for the Holidays”. The Mediative team says, “Over 50 quick wins for holiday campaign success PLUS 3 steps to create your own digital media plan. Learn how to: 1. Integrate location-based marketing into your holiday strategy. 2. Create holiday display ads that people actually notice and click on. 3. Re-engage visitors who have left your site without converting. 4. Optimize your site for mobile visitors. 5. Extend the life and reach of your campaigns through social media. 6. Use audience targeting and segmentation... [...]
The HubSpot team has released an ebook titled “47 Handy Facebook Stats and Charts”. The HubSpot team says, “Facebook is a social media giant used for B2B and B2C companies, and data helps marketers determine the next steps in a campaign. Do you know the best time to engage with your customers on Facebook? Learn this and more in this free ebook. We have compiled 47 stats, charts and graphs on Facebook that are easy to share and put into presentations. Use these stats to help you determine what is the best strategy for your next Facebook marketing campaign. After reading this ebook,... [...]
Mark Ling has released a free PDF report entitled “The 5 Step Method for Making $10,000 per Month Online in 2012 & Beyond”. Ling says, “In this report, I really do ‘bare all’ and show you true insider secrets about setting up your own consistent cash-making websites as an affiliate marketer. What’s more, you will even learn the exact steps you need to follow to make websites that Google loves in 2012 (and beyond!) Secure your free report here. You see, website design and optimization has changed a great deal since I first started affiliate marketing. These... [...]
Silverpop has released an ebook titled “7 Tips for Creating an Effective Modern-Day Loyalty Program”. Silverpop team says, “The problem with many loyalty programs is that they fail to take advantage of the advances in mobile, social and marketing automation to create personalized experiences that drive revenue. Between technological advances and ever-shifting buyer behaviors, it can be tough to keep up. Download our tip sheet and learn how you can create unique loyalty programs that delight your customers and increase retention”. Silverpop’s ‘7 Tips for Creating... [...]
HubSpot has released an ebook titled “How to Use Dynamic Content for Better Conversions”. The HubSpot team says, “You know that daydream you have where the whole world adapts to your whims? Well, you can finally turn it into reality. Also called “smart” or “adaptive,” dynamic is the content of a website or email that changes based on a website visitor’s profile data or history of interactions with a company. It’s the future of marketing. Leverage this futuristic approach to marketing and get ahead of your competition. Learn how in HubSpot’s... [...]
HubSpot has released ‘The Marketer’s Guide to Creating Buyer Personas’ free template. The HubSpot team says, “Our customizable Buyer Persona Template will let you plug in your research findings — plus give you tips on how to perform that research — to create a beautiful, well-formatted buyer persona you can share with your entire company. This easy-to-use PowerPoint template helps you: Ask the right questions during your persona interviews and surveys Format your persona research in a compelling way Present your new, finalized buyer persona to your company Download... [...]
HubSpot has released an ebook titled “The Step-by-Step Guide to Lovable Marketing Campaigns”. The HubSpot team says, “Using marketing to earn the love of your prospects can have a tremendous impact on your business. You give rise to a movement of brand evangelists and supporters who will help you grow. From producing a stellar marketing offer, through promoting it on your channels, to measuring its impact, this ebook will teach you how to piece together the main components of a holistic marketing campaign. Most importantly, you know how to make each of these components valuable,... [...]
Smartling, Inc. has released a white paper titled “Brands & Localization”. Smartling team says, “Every culture consumes interactive content differently. Optimizing your website and applications for each culture will drive brand value, increase conversions and grow customer relationships. Learn About: Categories of cultural differences that influence brand engagement Difference between translating and localizing your content User interface and user preferences in global markets How to balance your current brand with a localized experience How to successfully enter a new market... [...]
HubSpot has released an ebook titled “An Introduction to Lead Generation”. The HubSpot team says, “By now, many businesses understand that lead volume is based on a wide array of factors, ranging from social media presence, to blogging frequency, to online content. Learn how to effectively generate traffic and leads for your business. Download our 39-page ebook, which will walk you through the basics of lead generation and discuss techniques for optimizing your lead gen strategy. In this free ebook, you’ll learn: The fundamental tactics for lead generation Techniques for... [...]