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Saturday, September 21, 2024

Archive for the 'Google News' Category

‘Google+ Sign-In Changes Could Appeal To More Developers’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Google+ Sign-In Changes Could Appeal To More Developers”. Selena Larson says, “It appears Google is making some concessions for developers who are not keen on forcing their users to have a Google+ account to use their apps. Google+ Sign-In now supports all Google account types, including Google Apps users and those without a Google+ profile. This seems incongruent with recent updates to Google services that force users to have a Google+ profile on the company’s so-called social network in order to interact with the service. When YouTube... [...]

‘U.S. Tech Companies Are Fed Up With Spying And Not Going To Take It Anymore’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “U.S. Tech Companies Are Fed Up With Spying And Not Going To Take It Anymore”. Dan Rowinski says, “The tech giants of America are fed up with surveillance by the United States government and they are not going to take it anymore. A group of some of the premier technology companies in the U.S. have issued a joint open letter to President Obama and Congress to limit the National Security Agency’s ability to spy on their users. AOL, Facebook, Google, LinkedIn, Microsoft, Twitter and Yahoo all have signed the letter, posted at a website... [...]

‘Eye Publishing: Google Glass Gets WordPress Plugin’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Eye Publishing: Google Glass Gets WordPress Plugin”. Samantha Murphy Kelly says, “The articles you read in the future could be published through voice command or even a pair of eyes.Google Glass users will now have access to a plugin app that works with the WordPress publishing platform, giving media organizations and bloggers a way to post and update stories, photos and videos directly through the high-tech eyewear. The wpForGlass plugin — developed by public relations agency Weber Shandwick and not officially launched from WordPress... [...]

‘How to Optimize Your Blog Posts for SEO’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide”. Jasmine Henry says, “Great SEO isn’t really a standalone practice anymore. In fact, it’s really difficult to seperate search engine optimization from social media and content marketing, because these three factors form the pillar of a modern inbound marketing strategy. Keyword research and optimization can improve the performance of your SEO blog posts in search, while social media shares send a clear message to Google that your content is quality. You... [...]

‘Google’s Ad Rank update leads to improved performance of PPC ad extensions’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Google’s Ad Rank update leads to improved performance of PPC ad extensions”. David Moth says, “A paid search algorithm update by Google has led to an improvement in the performance of PPC adverts that include an ad extension. But overall the new AdWords Ad Rank update actually caused a slight decline in ad performance. The update, which was announced back in October, altered the way that Google determines the order of paid search ads by adding in a third variable alongside the maximum bid and quality score”. Google’s... [...]

‘What are ‘nofollow’ tags and when should they be used in SEO?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “What are ‘nofollow’ tags and when should they be used in SEO?”. David Moth says, “‘Nofollow’ tags are an HTML attribute that tells search engines not to pay any attention to links that appear on a webpage. It was created in 2005 by the major search engines as a way of combatting link spam and dodgy SEO practices, though its impact in helping to win that fight is debatable. Recently I’ve had a few conversations around the use of nofollow tags so thought it would be helpful to give an overview of why they’re... [...]

‘Social Media 101: How To Structure Updates for Facebook, Google Plus, and Twitter’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Social Media 101: How To Structure Updates for Facebook, Google Plus, and Twitter”. Jonathan Payne says, “Does the way you structure a social media update have a significant impact on clickthroughs, shares, and overall engagement? Data shared by digital marketers Jon Loomer and Dan Zarrella appears to answer this question with a resounding, “Yes structure matters!” Before diving into how you should structure social media updates, I want to emphasize the following: Your updates should be crafted to ensure people... [...]

‘Behavior-Based Anticipatory Computing Coming To Social Networks’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Behavior-Based Anticipatory Computing Coming To Social Networks”. Selena Larson says, “We’ve been sharing our locations with friends and family for years, whether it’s checking in on Foursquare or enabling location information on Instagram. Even with Twitter’s latest update, users are encouraged to share their locations and metadata. But what, exactly, social networks are doing with that data has been somewhat unknown, until now. By aggregating personal data and preferences based on your check-ins, applications can begin to tailor... [...]

‘Are You Listening? Why Social Media Monitoring Matters’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Are You Listening? Why Social Media Monitoring Matters”. Megan Totka says, “At this point in the game, it’s no secret that social media is one of the top ways you can market your business online. It’s free (to some extent), it’s user-friendly (for the most part) and it’s techy enough for the geekier side of the general public while still remaining relatively low-maintenance for those of us who just want to look at cat pictures and check up on our loved ones. But when you use social media for more than just fun,... [...]

‘Not Who, But What, Is Driving Google?’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Not Who, But What, Is Driving Google?”. Kevin Ryan says, “With the depth of attention given to Google’s broken promises lately, the natural-language-processing, sometimes-sponsored-content-identifying engine clearly has some ‘splaining to do. For those of you who haven’t read Danny Sullivan’s excellent piece from a few weeks ago, let me elaborate on those broken promises. Google at one time decried paid inclusion — but then, in 2012, it turned its once-organic shopping search engine into a pay-to-play... [...]


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