The latest article on ‘Business 2 Community’ is titled “What Should My Adwords Budget Be?”. Zach Etten says, “This is a great question and one that we help answer all the time. Deciding on a monthly budget can be difficult and, like seemingly everything related to Adwords, there is no single, correct answer that can be applied to all advertisers. Because that is not much of an answer, as a follow-up we are often asked: “Okay, then what is my industry’s standard?” Again, everyone’s business is unique and there is no standard answer, even for an industry. While there... [...]
Archive for the 'Google News' Category
The latest article on ‘Marketing Land’ is titled “What Email Marketers Are Saying About Gmail’s Image Serving Change”. Matt McGee says, “Google caused quite a stir Thursday with the news that it’sserving images in Gmail from its own servers, rather than from the sender’s servers. As we reported yesterday, Gmail open rates should become more accurate because images are displayed by default. But other data will go away — the user’s location and user agent, for example. The initial reaction was largely negative, but now that Google has clarified (a bit of)... [...]
The latest article on HubSpot blog is titled “How Google’s Change to Gmail Images Affects Email Marketers”. Dan Lyons says, “Yesterday Google announced that it is changing the way images are delivered to Gmail users. How big a deal is this? Some, like Ars Technica,say the new method will make life more difficult for email marketers. But others, including HubSpot’s own email experts, say it’s no big deal. Here’s what we know so far. In an Ars Technica article, reporter Ron Amadeo says Google is shutting down a tactic that helps email marketers gather... [...]
The latest post on ‘ReadWrite’ is titled “Decoding The Future Of Money With PayPal’s David Marcus”. Owen Thomas says, “We’ve just wrapped our latest ReadWriteMix event with Flurry CEO Simon Khalaf—and I’m very pleased that we can already announce our next event, featuring PayPal president David Marcus. We’ll sit down on January 21 to talk about the future of money. I first met David a few years ago when he was an entrepreneur running Zong, a mobile-payments startup. After years covering payments and watching mobile products flop, I was a skeptic—but he won... [...]
The latest ‘Econsultancy’ blog post is titled “Content marketing the Google Hummingbird way”. Michelle Hill says, “While Hummingbird has been much discussed, not many people understand it yet, or appreciate its benefits because it isn’t an obvious feature of Google search. If you want to try it, go to Google on your smartphone and click on the microphone to activate a voice search. For a bit of fun, say ‘Tottenham Hotspur’. Google will search for the greatest team in the world (guest opinion – Ed), and then read out an up to date fact, perhaps... [...]
The latest article on ‘Marketing Land’ is titled “Google: Gmail Image Change May Improve Open Rate Data, But Will Strip Other User Data”. Matt McGee says, “With more information coming in this afternoon, it appears that Google’s image serving change in Gmail is a mixed bag (at best) for marketers. Google announced today that it’s going to start serving images sent to Gmail users from its own servers, not from the sender’s servers. This is starting today for desktop Gmail users, and will come to the Gmail mobile apps in the new year. Here’s what we know... [...]
The latest post on ‘ReadWrite’ is titled “Gmail To Marketers: Drop Dead”. Michael Singer says, “Google’s latest Gmail tweak makes viewing photos in Gmail easier for you—and the process of tracking you via emailed images much more difficult for marketers and advertisers. Google on Thursday updated its Gmail service so that you’ll never have to click that pesky “Display images below” link again. Gmail will now automatically display images in email, the catch being that Google will host those images on its own servers. Prior to the change, most emailed images would... [...]
The latest post on ‘ReadWrite’ is titled “Twitter Reverts Blocking Policy After User Outrage”. Selena Larson says, “Earlier today we told you aboutupdates to Twitter’s blocking policythat allowed blocked users to follow and interact with those who blocked them, but effectively “muted” their activity so the blockers wouldn’t see it. As you might imagine, Twitter users were unhappy with the update, and voiced their opinions on the social network”. Twitter Reverts Blocking Policy After User Outrage ReadWrite [...]
The latest ‘Econsultancy’ blog post is titled “What is Google likely to clamp down on in 2014?”. Graham Charlton says, “Google is seemingly involved in a never-ending battle to fight spam and underhand SEO tactics affecting its search results. In 2013 we’ve had several updates and warnings, Hummingbirdbeing the most obvious, but what will Google target next? I have a few ideas on this, and I’ve also asked SEOs for their views on the areas where Google is likely to focus”. What is Google likely to clamp down on in 2014? ‘Econsultancy’... [...]
Silverpop has released a free ebook titled “Gmail Tabs: Impact on Email Marketing and Strategies to Respond”. The Silverpop team says, “Since Google launched its new Gmail Tabs functionality in May 2013, much of the marketing world has been grabbing at quick-fix tactics unlikely to provide the desired short- or long-term results as new email inbox changes arise. Download our white paper and get a three-stage Gmail Tabs marketing plan designed to help you thrive in the age of Gmail Tabs – and beyond. You’ll learn: What the data says about how Gmail Tabs is impacting marketing How... [...]