Marketing Dive has published a new report ‘The Top Influencer Marketing Trends to Watch’.The MD team says, “Brands have continued to invest in influencer marketing, with nearly three-quarters of U.S. marketers set to utilize influencers this year. The strength of the creator economy points to how delivering fresh digital creative remains a priority for marketers, as consumers’ e-commerce and digital media consumption habits calcify.In this Trendline, explore leading trends in the influencer landscape as well as how brands continue to adapt. Highlights include:How YouTube’s... [...]

Performance Max campaigns are a new way for advertisers to access all Google Ads inventory from a single campaign across YouTube, Display, Search, Discover, Gmail and Maps.The Google Ads team has published ‘Achieve your goals across Google’s ad channels with Performance Max’, Google’s official guide to creating and optimizing Performance Max campaigns.The Google Ads team says, “This new automated campaign should be used together with your existing campaigns. With the help of automation and Smart Bidding, it helps you maximize performance and deliver results against... [...]

MarketingProfs has published a new podcast episode ‘Why Google Analytics 4 Requires Your Immediate Attention’ featuring Katie Robbert.The MarketingProfs team says, “In the latest episode of Marketing Smarts, Robbert digs into exactly how GA4 differs from the previous version of Google Analytics. One reason she recommends setting aside some time to get educated on the switch to GA4 is that so many of the metrics are different. Bounce rate, for example, does not exist in Google Analytics 4; it’s been replaced by engagement rate; and yet, the two are not directly inverse... [...]

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps.Search Engine Journal contributor Janet Driscoll Miller has published a step-by-step guide titled ‘How to migrate to Google Analytics 4’.She says, “That means that you need to seriously address your analytics plan as soon as possible to ensure that as of that date that your new GA4 property is tracking correctly and can provide you with accurate year-over-year data.Here’s how to migrate to Google Analytics 4.Phase 1: Create your GA4 property and launch... [...]

Google has made available the sessions of ‘Google Marketing Live 2022’ on-demand.Various expert sessions are available in the following categories:Think vertical insightsDrive results with automationReimagine the future of marketing with next gen adsBuild resilience with privacy and measurement.Google Marketing Live 2022 On-Demand [...]

Influencer marketing is about product placement or endorsement on social media networks through an influencer.Digital Marketing Institute has published ‘Influencer Marketing: The Ultimate Guide’.Lyndsey Hall says, “Just think about the influencer superstars in this realm – the Kardashians who smash social media on a regular basis.In this blog, we’ll explore these topics to help your influencer marketing strategy succeed:Current Influencer Marketing StatisticsTypes of InfluencersDo’s and Dont’s of Influencer MarketingTypes of Influencer CollaborationsHow to... [...]

Google Autocomplete allows the searchers to complete their query by suggesting possible extensions of what they are currently typing in the Google search.MOZ contributor Ann Smarty has published an in-depth article on Google Autocomplete.She says, “Keyword research is exactly how SEOs have been using Google Suggest for ages — with much success.Google Autocomplete is perfect for discovering more specific and relevant phrases that searchers are using to solve problems or answer questions, as it extends your search query as you type it. If your query is searched a lot, Google will continue... [...]

Neil Patel has published a new video ‘5 Free Tools that Will Help You Rank #1 on Google’ featuring some useful tools to help you improve Google rankings.He says, “Five free tools that’ll help you rank number one on Google. When I started out in the SEO industry, everything was manual. But luckily for you, you don’t have to go through the same pain as me. There are five tools that’ll help you rank number one.”Neil Patel’s Blog [...]

Influencer Intelligence has released a new report ‘What is the ROI on Influencer Marketing?’.With the evolution of the influencer marketing industry continuing at a rapid rate,  calculating the ROI and value of influencer-led activities is an ongoing challenge. This whitepaper aims to equip marketers with knowledge and insight to measure campaigns confidently and understand the data available to create meaningful benchmarks, that can be applied to improve campaign strategy going forward.What is the ROI on Influencer Marketing?Influencer Intelligence [...]

Google has published a new guide ‘Drive sales, leads and web traffic with Video’ to help marketers get the most from their websites.The Google Ads team says, “People are turning to digital platforms like YouTube for shopping inspiration and product discovery. In fact, 70% of viewers say they’ve purchased products they found on YouTube.Whether they’re discovering a product or making a purchase, people are turning to digital platforms like YouTube for shopping inspirations. In fact, a study showed that YouTube viewers are twice as likely to go in-store or online to buy something... [...]