Search Engine Journal’s Dave Davies has published ‘A Complete Guide to the Google RankBrain Algorithm’ to help you understand Google’s RankBrain Algorithm to improve your SEO rankings. Davies says, “RankBrain is a system by which Google can better understand the likely user intent of a search query. It was rolled out in the spring of 2015, but not announced until October 26 of that year. At inception, RankBrain was applied to queries that Google had not previously encountered which accounted then and still does, for about 15% of all searches. It was expanded from... [...]
Archive for the 'Google News' Category
Google Analytics enables you to learn about the performance of your website and improve it with the right techniques. It also helps you to uncover your audience’s interests so that you can plan to cater to their needs. Business.com contributor Chris Christoff has shared five useful tips to learn about your online audience using Google Analytics. Christoff says, “Google Analytics allows business owners to look at over 200 different metrics on their site. Marketers and developers use this data to learn about their customers, which helps build rapport and leads to more sales. Let’s... [...]
Social Media Examiner has published a new video ‘Google Analytics Goals: How to Set Up and Analyze Customer Journey Goals’ to help you analyze the customer journey using Google Analytics features. The SME team says, “Using Google Analytics to track your marketing? Want more insight into the customer journey? Measurement marketing expert Chris Mercer explains how to set up Goal reports in Google Analytics. You’ll find a framework to set up Goals in Google Analytics properly, and learn how to read Google Analytics reports to find out what is and isn’t working with your marketing. You’ll... [...]
Social Media Examiner has published a new podcast episode ‘How to Analyze Your Marketing: Google Analytics Strategy’ featuring Julian Juenemann. Michael Stelzner says, “Are your marketing efforts working? Wondering how to elevate your marketing? To explore how to strategically analyze your marketing using Google Analytics, I interview Julian Juenemann on the Social Media Marketing Podcast. Julian is a measurement expert and founder of Measure School, a popular YouTube channel and site for data-driven marketers. His membership site is Measure Masters, and his online event, Measure... [...]
The Google Analytics platform enables you to gain useful insights into improving your website and other online marketing tools. Social Media Examiner has published a new video ‘How to Customize Reports in Google Analytics’ to help you customize your reports in Google Analytics for better results. The SME team says, “Tired of hunting and drilling down on Google Analytics to find the data you need? Wish there was an easy way to customize and save reports? Measurement marketing expert Chris Mercer shows you how to create and save a custom report in Google Analytics. You’ll learn... [...]
The Google Analytics platform enables you to assess the performance of your web properties. It can help you to make some very effective marketing decisions. Busienss.com contributor Chris Christoff has shared four ways to help you discover new marketing opportunities with Google Analytics. Christoff says, “There are countless ways you can use the information contained on your Google Analytics account to grow your business. To help you get more value from this data, we are going to show you several ways you can strengthen your brand by using information that’s readily available at your fingertips. Before... [...]
Searchmetrics’ Jan Grundmann has published an in-depth article providing details on how you should prepare for Google’s new ranking factor – page experience. He says, “According to an announcement on Google’s Webmaster Central Blog, from 2021, page experience is to be incorporated as a new, aggregated ranking signal in the Google algorithm for ranking search results. Recognizing the difficulties many site owners are now facing from the effects of the Coronavirus Pandemic, Google will be announcing rollout of the new update at least six months ahead of launch. This should... [...]
When it comes to search engine optimization, you need to consider all the kinds of your presence on the web. Since Google has different approaches for all three formats, you need to work to get indexed all of them. MOZ has published a new Whiteboard Friday video ‘Desktop, Mobile, or Voice? (D) All of the Above’ featuring Dr. Peter J. Meyers. The MOZ team says, “Needless to say, we’re facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home... [...]
The Google Search Console tools and reports help you measure your site’s search traffic and performance, fix issues, and make your site shine in Google Search results. Using the search console, you can also identify important keywords and further optimize your content. Content Marketing Institute’s Nico Prins has shared seven useful ways to improve your website traffic using Google Search Console. Prins says, “Over time, Google’s algorithm ranks each page for terms it thinks are relevant to the content. You can access those conclusions through the free Google Search Console.... [...]
Ahrefs’ Joshua Hardwick has published a comprehensive guide entitled ‘How to Get to the Top of Google’s Search Results’. Read this guide to discover some useful strategies to rank higher in Google search results. Hardwick says, “If you run a business, you’ll probably want to appear at the top of Google when people search for certain keywords. For example, if you’re a plumber in London, you might want to show up when people search for “plumber near me” or “london plumber.” Most people click the first result, so appearing at the top usually means more traffic,... [...]