The Google Webmasters team has announced a new training series ‘Search for Beginners’ to help people easily create their online presence with right SEO strategies. Webmasters team says, ” Welcome to Search for Beginners, a new fully animated series for anyone who is interested in learning the basics of creating an online presence and the right Google Search tools to help customers find their website. New episodes will be released every two weeks. Look forward to videos covering topics such as: Do I need a website? How to set goals for your website? Tips for hiring a web... [...]

Google displays featured snippets at the top of its Organic results. The snippets show the extracts from the web pages that answer search engine queries. Portent contributor Evan Hall has shared an article on how you can compete to get listed in the featured snippets. Hall says, “Your content must rank on the first page of Google’s search results to be eligible for a featured snippet. SEMrush and Ahrefs have done research in the past to see where the source pages of featured snippets rank, and over 99% of the time pages in the first 10 blue links are the source. However, your page... [...]

Google search gives priority in its results to the websites with HTTPS certification. The company has been favoring thr transition towards HTTPS for providing a safer web experience to everyone. Today Google has announced that Chrome will gradually start ensuring that https:// pages can only load secure https:// subresources. Emily Stark and Carlos Joan Rafael Ibarra Lopez of Chrome security team say, ” In the past several years, the web has made great progress in transitioning to HTTPS: Chrome users now spend over 90% of their browsing time on HTTPS on all major platforms. We’re now... [...]

By creating a strong SEO strategy you can get your websites listed in Google search results and increase organic traffic. But sometimes a change in the search engine algorithm makes your site disappear from the listnings. Ahrefs contributor Joshua Hardwick has shared nine reasons why your websites are not showing up on Google. Hardwick says, “If Google doesn’t know about the existence of the page you’re trying to rank or thinks it doesn’t deserve to rank, then it won’t show up anywhere that matters in the search results. For that reason, to show up in Google, three things... [...]

Google Analytics platform helps you to track and analyze marketing data from organic traffic to paid results as well as specific pages on your site. AdEspresso team has published a new guide ‘Google Analytics For Social Media: How To Setup, Track, & Measure Your Results’ to help you use Google Analytics for improving your social media marketing. AdEspresso team says, “In this guide, we’ll show you everything you need to know to master Google Analytics, track your campaigns and traffic, and measure results. It will help you set up your account, install the... [...]

Distilled contributor Joel Mesherghi has published a free guide offering a pathway to evaluate website quality. The guide is titled ‘Use Google’s Search Quality Evaluator Guidelines To Assess Site Quality’. Mesherghi says, “To make sure that Google’s search engine is returning the right answers, Google regularly uses human contractors to evaluate search results to make sure that the latest algorithm is returning the kind of results they want. Google’s Quality Evaluator Guidelines are the instructions that they give these evaluators”. The guide contents include: What... [...]

With rising platforms and increasing number of users, the social media platforms are becoming more and more lucrative for the brands. If you want to take your marketing to the next level with your social presence, it’s high time you develop social media marketing management skills Falcon team is hosting a webinar on ‘What makes a great social media manager?’ on Thursday, September 26, 2019 at 10.00 am ET. Attend this webinar and learn to: The skills needed to become a social media pro The tools for daily use that can help get you there 5 incredible social media case stories that inspired... [...]

Google issues penalties to websites it finds in violation of its Webmaster Guidelines. For avoiding penalties and to continuously get organic traffic from Google Search, you should cope with the Google Search Console guidelines. Searchmetrics contributor Jordan Koene has published a new podcast episode on ‘Dealing with a Google Manual Penalty’. Listen to the podcast to learn how you can avoid receiving Google penalties. Koene says, “Learn about the audacious site migration that allowed Dan Petrovic and Dejean marketing to escape and correct a severe manual Google penalty while... [...]

According to a July 2019 report from StatCounter, 71% of PC users access the Internet using Google Chrome web browser. Google continues to improve the browser to deliver a smooth surfing experience to its users. Google’s Margret Schmidt has posted an article highlighting how Chrome provides a safe and easy browsing experience to its users and how it can be improved further. Schmidt says, “There are a million and one reasons you open your browser every day, and keeping track of tabs shouldn’t distract you from your goals. With tab improvements and more options to customize Chrome,... [...]

The agile marketing strategy uses self-organizing, cross-functional teams doing work in frequent iterations. It helps organizations in focusing team efforts on those aspects that deliver value to the end-customer. MarketingProfs team is hosting a webinar on ‘Agile project management for marketers’ on Thursday, September 19, 2019 at 2.00 pm ET. Attend this webinar and learn to: Use the Lean concept of a Minimum Viable Project to your marketing projects and campaigns Increase the output of everyone on your project by empowering them to tell you “no” Avoid massive marketing fails... [...]