The Digital Marketing Depot is hosting a webinar on ‘Location data strategies to improve customer experiences’ on Tuesday, August 20, 2019 at 1.00 pm EDT. Attend this webinar and learn: How to innovate around location insights to create personalized experiences Refined segmentation techniques that will reduce waste and improve campaign ROI Strategies to increase customer engagement by combining customer behavior and experiences with online and offline data Location data strategies to improve customer experiences Digital Marketing Depot  [...]

The Content Marketing Institute team is hosting a webinar on ‘Discover open marketing: what every modern marketer needs to know’ on Wednesday, July 31, 2019 at 2.00 pm EDT. The CMI team says, “Open marketing starts as a philosophy, but it really shines when put into practice. Join Katie Staveley, VP of Marketing at Mautic, as she shares a true story that shows how open marketing is within reach for every business. Attend this webinar to: Get a clear definition – and see real life examples – of open marketing  Start imagining practical new ways your team and business can personalize... [...]

The Content Marketing Institute team is hosting a webinar on ‘How to develop a loyal YouTube audience’ on Wednesday, August 7, 2019 at 2.00 pm EDT. The CMI team says, “Attend this webinar to: That the story the brand communicates is more powerful than the production value of the video. There are certain elements that make it easy for people to fall in love with a brand. The 7 elements that make people fall in love with a brand. Practical examples of how popular creators naturally integrate these elements into their videos. Ideas for how participants can start integrating those elements... [...]

There have always been influencers, people who were the trend-setters and arbiters of good taste. The first example that comes to mind is Jackie Kennedy. As the first lady of the United States, she was watched intently to see what clothes she wore, what hair style she used, how she wore make-up, etc. What she said and did influenced American women in a big way. Latter-day first ladies also influence the public, but in the fashion and beauty realm, Kennedy was the most influential ever. There are many arenas where influence is wielded by public figures. That is why advertisers frequently employ... [...]

The MarketingProfs team is hosting a webinar on ‘A Winning Digital Ad Strategy’ on Thursday, July 25, 2019 at 2.00 pm ET. Attend this webinar to learn some useful ways to improve your email marketing performance. The MarketingProfs team says, “Digital ads are an essential component to any good marketing campaign. But they won’t achieve killer results by magic. If your digital ad strategy isn’t performing as well as you’d hoped—or if your efforts have been more ad hoc than strategic—we’re here to help. This webinar focuses on the best ways to run digital campaigns... [...]

Digital Marketing Depot is hosting a webinar on ‘B2B site search best practices: giving customers what they need, when they want it’ on Thursday, July 25, 2019 at 1.00 pm EDT. The DMD team says, “Join us to learn how Acuity Brands — the largest manufacturer of lighting and lighting control systems in North America — completely rebuilt its search-led website in just five months. Andrew Crowder, VP of Enterprise Architecture – Web, will share his team’s strategy for executing on a critical imperative, with tips on planning, lessons learned, and what’s next for search. Attend this... [...]

The Digital Marketing Depot is hosting a webinar on ‘AI and digital paid media: are PPC managers being replaced?’ on Thursday, August 22, 2019 at 1.00 pm EDT. Attend this webinar and learn: The growing complexity and evolution of PPC ManagementWhich PPC tasks can and should be automated…. and which ones shouldn’tTools that will save you time so you can focus on your strategy. AI and digital paid media: are PPC managers being replaced? Digital Marketing Depot  [...]

The Content Marketing Institute team is hosting a webinar on ‘The Content Marketing Magic Bullet to Maximizing Email Deliverability & Impact’ on Wednesday, July 24, 2019 at 2.00 pm EDT. The CMI team says, “The future of email and brand extension lies in an initiative called BIMI (Brand Indicators for Message Identification) and sits on a solid foundation for how your email is accepted or rejected (authenticated) by other email standards. Join this webinar to equip yourself with the tools and know-how to improve deliverability, impressions, and open rates all while giving your organization... [...]

Strong and reliable marketing technology is vital to your marketing and business growth. Digital Marketing Depot is hosting a webinar on ‘How to design and build the ideal martech stack’ on Wednesday, August 14, 2019 at 1.00 pm EDT. Attend this webinar and learn: The process for designing an enterprise-grade martech stack How to refine, optimize and evaluate your tech stack to support organizational goals How to map your current martech tools to your workflow to achieve your ideal state The secret to integrating key systems to form a single source for truth How to design and build the ideal... [...]

Influencer marketing has been an integral part of today’s branding and sales strategy. Understanding it rightly and doing it responsibly can help you to achieve great results. The Content Marketing Institute team has made available the replay of its recently held webinar ‘How to jumpstart a b2b influencer marketing program’. Listen to this webinar and learn: Tips on finding your best influencers How to optimize a pilot Influencer engagement models that work Top tools and measurement practices. Visit the following page to access webinar replay. How to jumpstart a b2b influencer... [...]