Strong and reliable marketing technology is vital to your marketing and business growth. Digital Marketing Depot is hosting a webinar on ‘How to design and build the ideal martech stack’ on Wednesday, August 14, 2019 at 1.00 pm EDT. Attend this webinar and learn: The process for designing an enterprise-grade martech stack How to refine, optimize and evaluate your tech stack to support organizational goals How to map your current martech tools to your workflow to achieve your ideal state The secret to integrating key systems to form a single source for truth How to design and build the ideal... [...]

Influencer marketing has been an integral part of today’s branding and sales strategy. Understanding it rightly and doing it responsibly can help you to achieve great results. The Content Marketing Institute team has made available the replay of its recently held webinar ‘How to jumpstart a b2b influencer marketing program’. Listen to this webinar and learn: Tips on finding your best influencers How to optimize a pilot Influencer engagement models that work Top tools and measurement practices. Visit the following page to access webinar replay. How to jumpstart a b2b influencer... [...]

The Incite Group is hosting a webinar on ‘Engage Your Customer With Data-Driven Authentic Marketing’ on Thursday, July 18, 2019 at 2.00 pm ET. Attend this webinar to learn some useful ways to improve your email marketing performance. The Incite team says, “Your audience is growing increasingly immune to your marketing, they crave authenticity. As marketers its vital that we leverage the wealth of data available to create campaigns that engage on a personal level at moments that matter. Cut through the noise with tailored messaging – Leverage customer insights to identify opportune... [...]

Digital Marketing Depot is hosting a webinar on ‘From Customer Review to Customer Insight: Best Practices in AI and Sentiment Analysis’ on Thursday, July 18, 2019 at 1.00 pm EDT. Attend this webinar to learn how to use customer ratings to improve your marketing. The DMD team says, “Join our data science and review management experts as they show you how to identify and use customer sentiment at scale to make improvements to both the in-store and online experience. You’ll hear the latest trends in artificial intelligence (AI) and how sentiment analysis tools can help you respond to... [...]

The Content Marketing Institute team is hosting a webinar on ‘Discover open marketing: what every modern marketer needs to know’ on Wednesday, July 31, 2019 at 2.00 pm EDT. The CMI team says, “Open marketing starts as a philosophy, but it really shines when put into practice. Join Katie Staveley, VP of Marketing at Mautic, as she shares a true story that shows how open marketing is within reach for every business. Attend this webinar to: Get a clear definition – and see real life examples – of open marketing  Start imagining practical new ways your team and business can personalize... [...]

The MarketingProfs team is hosting a webinar on ‘A Winning Digital Ad Strategy’ on Thursday, July 25, 2019 at 2.00 pm ET. Attend this webinar to learn some useful ways to improve your email marketing performance. The MarketingProfs team says, “Digital ads are an essential component to any good marketing campaign. But they won’t achieve killer results by magic. If your digital ad strategy isn’t performing as well as you’d hoped—or if your efforts have been more ad hoc than strategic—we’re here to help. This webinar focuses on the best ways to run digital campaigns... [...]

The Content Marketing Institute team is hosting a webinar on ‘How to Jumpstart a B2B Influencer Marketing Program’ on Wednesday, July 17, 2019 at 2.00 pm EDT. The CMI team says, “In this information rich and entertaining presentation, B2B Influencer Marketing expert Lee Odden will highlight the essential steps to launching an influencer marketing program plus examples of brands doing it right. You’ll learn: Tips on finding your best influencers How to optimize a pilot Influencer engagement models that work Top tools and measurement practices”. How to Jumpstart a B2B Influencer... [...]

The Content Marketing Institute team is hosting a webinar on ‘The Content Marketing Magic Bullet to Maximizing Email Deliverability & Impact’ on Wednesday, July 24, 2019 at 2.00 pm EDT. The CMI team says, “The future of email and brand extension lies in an initiative called BIMI (Brand Indicators for Message Identification) and sits on a solid foundation for how your email is accepted or rejected (authenticated) by other email standards. Join this webinar to equip yourself with the tools and know-how to improve deliverability, impressions, and open rates all while giving your organization... [...]

Digital Marketing Depot is hosting a webinar on ‘B2B site search best practices: giving customers what they need, when they want it’ on Thursday, July 25, 2019 at 1.00 pm EDT. The DMD team says, “Join us to learn how Acuity Brands — the largest manufacturer of lighting and lighting control systems in North America — completely rebuilt its search-led website in just five months. Andrew Crowder, VP of Enterprise Architecture – Web, will share his team’s strategy for executing on a critical imperative, with tips on planning, lessons learned, and what’s next for search. Attend this... [...]

MarketingProfs is hosting a webinar on ‘Data Enrichment for Email: Five Things You Need to Do’ on Thursday, July 11, 2019 at 2.00 pm ET. The MarketingProfs team says, “Being a data-driven marketer is no longer just an option—it’s the only option. But email marketers are struggling with how to use customer data to deliver messages their customers actually want to read. This webinar will focus on how to create a meaningful customer journey with email, leveraging everyday data. If you’re looking to personalize and evolve your strategy to increase engagement,... [...]