The MarketingProfs team is hosting a webinar on ‘Personalized Experiences: Crawl, Walk, Run’ on Thursday, June 6, 2019 at 2.00 pm ET. The DMD team says, “How do traditional consumer goods marketers compete? And how do you overcome the impact of generic brands and point-of-sale data collection to grow digital sales and customer loyalty? Join our brand marketing experts as they tackle the biggest challenges facing consumer goods companies – and provide the strategies and tactics that will help you win. Attend this webinar and learn how to: Drive customers to your branded online channels Unify... [...]
Archive for the 'Google News' Category
The AdWeek team is hosting a webinar on ‘Use Social Analytics for Better Campaign Measurement: 5 Ways to Take Control of Your Metrics’ Wednesday, June 5, 2019 at 1.00 pm EDT. The Marketing Week team says, “How do you prove the value of your brand campaigns? Social listening and analytics can uncover many of the key KPIs that can help you measure success and prove the value of your strategy and efforts. That’s why it is more critical than ever to understand the power of social analytics and how it can help you take control of your metrics. It’s going to change the way you approach... [...]
The AdWeek team is hosting a webinar on ‘5 Key Strategies for Engaging Social Media Influencers: Build the Relationships That Matter to Your Brand’ Tuesday, June 4, 2019 at 1.00 pm EDT. The Marketing Week team says, “Brands understand the importance of using social media influencers to deliver their messages to consumers. But how do you find influencers, build relationships and empower them to speak on your behalf? If you’re like many marketers, these are just a few of the questions you struggle with every day. Building an influencer strategy is hard, and doing it in a way that appears... [...]
The Google Search team has announced that they are releasing June 2019 Core Update on June 3, 2019. Here’s a screenshot from Google’s announcement on Twitter. Google Search Blog [...]
Understanding what works to achieve higher rankings in Google is something you need to do constantly. There are multiple factors which help you to score well in the search results. The Search Engine Journal contributor Jason Barnard has shared an article sharing how Google search ranking works. Barnard says, “There are hundreds/thousands of ranking factors. Google doesn’t tell us what they are in detail (which, by the by, seems to me to be reasonable). They do tell us that they group them: Topicality, Quality, PageSpeed, RankBrain, Entities, Structured Data, Freshness…... [...]
The MarketingProfs team is hosting a webinar on ‘Personalized Experiences: Crawl, Walk, Run’ on Thursday, June 6, 2019 at 2.00 pm ET. The DMD team says, “How do traditional consumer goods marketers compete? And how do you overcome the impact of generic brands and point-of-sale data collection to grow digital sales and customer loyalty? Join our brand marketing experts as they tackle the biggest challenges facing consumer goods companies – and provide the strategies and tactics that will help you win. Attend this webinar and learn how to: Drive customers to your branded online channels Unify... [...]
Digital Marketing Depot is hosting a webinar on ‘The Top 4 Digital Challenges Facing Consumer Brands – And How to Solve Them’ on Thursday, May 30, 2019 at 1.00 pm EDT. The DMD team says, “How do traditional consumer goods marketers compete? And how do you overcome the impact of generic brands and point-of-sale data collection to grow digital sales and customer loyalty? Join our brand marketing experts as they tackle the biggest challenges facing consumer goods companies – and provide the strategies and tactics that will help you win. Attend this webinar and learn how to: Drive customers... [...]
The Rank Ranger team has published a new podcast episode titled ‘How to Analyze & Approach Google’s Algorithm Updates’ featuring Dan Petrovic. Listen to this podcast to learn how you can improve your search engine marketing by coping with the Google algorithm changes. The Rank Ranger team says, “Today the great SEO experimenter and innovator Dan Petrovic hits the airwaves with us to explore the deep dark depths of Google’s algorithm: Is there something new brewing within Google’s algorithm? Are Google’s confirmed updates a red herring that distract us from... [...]
The Google Tag Manager enables the webmasters to manage and deploy marketing tags (snippets of code or tracking pixels) on their websites without modifying the site code. It offers flexibility to everyone for managing the code without much technical expertise. To make Google Tag Manager more transparent and helpful, Google has added Custom Templates to it. Google’s Scott Herman says, “For scenarios where the built-in templates don’t cover your needs, we also offer options to deploy your own custom HTML and JavaScript. To help protect the security of your users and sites, we already... [...]
The Marketing Week team is hosting a webinar on ‘The consumer insights you need to improve your marketing strategy’ Wednesday, May 29, 2019 at 2.00 pm ET. The Marketing Week team says, “The fast paced, ever changing environment, means insight into customer behaviour is crucial. Leveraging Dynata’s global, first-party permissioned data and representative sample this webinar will give you intelligence into: • Device and Internet of Things (IoT)• Media consumption• Consumer sentiments• Trust and privacy The webinar will also explore ongoing trends and will benchmark global consumer... [...]