Influencer marketing has created new opportunities for the brands and marketers to reach out new markets and enhance their business. With right planning you can reap great benefits from your influencer marketing campaigns. The Search Engine Journal team is hosting a webinar on ‘5 Things to Consider When Launching Influencer Marketing Campaigns’ on Wednesday, July 10, 2019 at 2.00 pm ET. The SEJ team says, “When it comes to influencer marketing, it is not just about paying anyone with a lot of followers to blast out your marketing message. Influence is earned. Join this live webinar to... [...]

MarketingProfs is hosting a webinar on ‘Facebook Marketing in a Changing World’ on Tuesday, July 23, 2019 at 2.00 pm ET. The MarketingProfs team says, “Facebook users have long associated the platform with News Feed. That’s changing, and fast, says Mark Zuckerberg. Catering to short attention spans—coupled with users’ desire for more private and ephemeral sharing—messaging and Stories are on the rise. Facebook also continues to place massive emphasis on video, determined to become a major player in digital streaming. How can marketers make sense of all this and focus on... [...]

MarketingProfs is hosting a webinar on ‘Data Enrichment for Email: Five Things You Need to Do’ on Thursday, July 11, 2019 at 2.00 pm ET. The MarketingProfs team says, “Being a data-driven marketer is no longer just an option—it’s the only option. But email marketers are struggling with how to use customer data to deliver messages their customers actually want to read. This webinar will focus on how to create a meaningful customer journey with email, leveraging everyday data. If you’re looking to personalize and evolve your strategy to increase engagement,... [...]

The Hanapin Marketing team is hosting a webinar on ‘Investing in Brand Campaigns? Post-Click Experience is Key’ on Thursday, June 27, 2019 at 1.00 pm EST. This webinar will be conducted by Stephanie White will team up with Instapage’s Ginny Tonkin . The Social Media Today team says, “The question is: are branded campaigns worth your time and budget? In order to have a successful branded campaign, it’s important to think about every step in the user journey: pre-click and post-click. Where are you driving your brand traffic? What is their first impression when they land on your site?... [...]

MarketingProfs is hosting a webinar on ‘Using Data & Analytics to Drive ABM Success’ on Thursday, June 27, 2019 at 2.00 pm ET. Attend this webinar to learn how you can improve account-based marketing using data and analytics. The MarketingProfs team says, “In today’s highly competitive B2B marketplace, sales and marketing teams are facing pressure to grow revenue (and customers) faster. Consequently, marketers are aligning more closely with sellers on go-to-market strategies like Account-Based Marketing. This webinar will delve into the top ABM-related challenges faced by B2B... [...]

The Retail Dive team is hosting a webinar on ‘Leveraging Technology to Win Over Customers in the Digital Age’ on Wednesday, June 26, 2019 at 2.00 pm ET. Participate in this webinar to learn how you can use technology to acquire more customers. The Retail Dive team says, “Digital Transformation creates opportunities to innovate store formats and offerings to match how customers want to shop. This requires the right technology platform to understand what constitutes a great shopping experience and how to deliver one that meets or exceeds consumer expectations, according to the latest survey... [...]

The Content Marketing Institute team is hosting a webinar on ‘Marketing Automation + Content = Leads Sales Can’t Live Without’ on Wednesday, June 26, 2019 at 2.00 pm EDT. Attend this webinar to learn how to improve your sales with targeted and focused content. You will also learn: How marketing can better enable sales via strategic content creation and planning Why conversion isn’t always the best goal of your email marketing campaigns How to build predictive behavioral maps within your marketing automation campaigns to deliver more qualified leads to your sales teams. Marketing Automation... [...]

Digital Marketing Depot is hosting a webinar on ‘From Customer Review to Customer Insight: Best Practices in AI and Sentiment Analysis’ on Thursday, July 18, 2019 at 1.00 pm EDT. Attend this webinar to learn how to use customer ratings to improve your marketing. The DMD team says, “Join our data science and review management experts as they show you how to identify and use customer sentiment at scale to make improvements to both the in-store and online experience. You’ll hear the latest trends in artificial intelligence (AI) and how sentiment analysis tools can help you respond to... [...]

The Retail Dive team is hosting a webinar on ‘How User-Generated Content Impacts the Consumer Journey Before, During and After Purchase’ on Tuesday, July 23, 2019. Attend this webinar to understand how consumers connect with brands and improve your business performance. The Retail Dive team says, “In our new webinar, we dive into the findings and discuss how UGC impacts the consumer journey before, during and after purchase. You’ll learn: Key findings from this year’s Shopper Experience Index Where to allocate resources to better meet and exceed customer expectations Examples... [...]

The Retail Dive team is hosting a webinar on ‘Leveraging Technology to Win Over Customers in the Digital Age’ on Wednesday, June 26, 2019 at 2.00 pm ET. Participate in this webinar to learn how you can use technology to acquire more customers. The Retail Dive team says, “Digital Transformation creates opportunities to innovate store formats and offerings to match how customers want to shop. This requires the right technology platform to understand what constitutes a great shopping experience and how to deliver one that meets or exceeds consumer expectations, according to the latest survey... [...]