In February 2018 Google announced that Chrome will start showing HTTP websites as NOT SECURE. Behind this step Google’s objective is to ensure internet users can easily recognize whether sites are safe or not. GoDaddy team has advised webmasters to move to HTTPS and has answered this question: How long do I have to secure my website? Google estimates the release of Google Chrome 68 sometime at the beginning of July 2018. Once they make the jump, other browsers will likely begin to follow. Part of the HTTPS Everywhere movement, internet browser Mozilla Firefox has already openly stated with... [...]

Content Marketing Institute columnist Bethany Johnson has shared some highly useful lessons based on Amisha Gandhi’s (VP, influencer marketing, SAP Ariba) 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand. Johnson says, “Amisha started SAP’s program with, as she put it, “a blank slate.” No centralized, global influencer marketing existed at SAP before late 2015. Rather than create a worldwide program all at once, Amisha planned a phased rollout that would result in learning she could build on for future programs. @AmishaGandhi.CLICK... [...]

Google’s William Malcolm has published a comprehensive note on how the company is preparing for GDPR, Europe’s new data protection law. The document focuses on improved user transparency, improved user controls, improved data portability and parental consent and improved tools for children online. Malcolm says, “Last year, we outlined Google’s commitment to comply with Europe’s new General Data Protection Regulation (GDPR), across all of the services we provide in the European Union. We’ve been working on our compliance efforts for over eighteen months, and ahead of the new... [...]

Google has announced new updates for the app developers using AdWords and AdMob for buying and selling their apps. Google credited the developers for driving more than 10 billion app installs with AdWords. Google’s new updates will help developers surface more relevant content in app promotion ads. Google’s recently launched Google Play Instant in enables new players to try developers’ game without having to download it first. Under the new updates Google is planning to make view through conversion (VTC) reporting available to AdWords app advertisers. With VTC reporting,... [...]

Google Analytics is an important tool that helps brands and marketers identify the sources of their web traffic and develop the strategies to get more visitors. Econsultancy columnist Tim Morris has shared some useful tips for marketers to filter out spam traffic to get accurate data using Google Analytics. Morris says, “Google is actually very good at empowering developers to interact with their tools in novel ways – for Google Analytics this means allowing hits to be reported from sources that aren’t necessarily websites. That’s what the Measurement Protocol is for. Anything... [...]

Search Engine Land has reported that Google has started sending the mobile-first indexing notifications to the webmasters. Barry Schwartz has shared a snapshot of such notifications received by some users. says, “The notification reads “mobile-first indexing enabled for” and specifies the domain name of the site it was enabled for. Ari Finkelstein shared a screen shot of the notification with us. It reads: This means that you may see more traffic in your logs from Googlebot Smartphone. You may also see that snippets in Google Search results are now generated from the mobile version... [...]

HubSpot founder Dharmesh Shah has shared 31 Google advanced search tips.  Shah says, “The following Google advanced search tips are based on my own experience and things that I actually find useful. I’ve kept the descriptions of the search tips intentionally terse, as you’re likely to grasp most of these simply by looking at the example from Google anyway. Here’s an overview of some of the most useful Google search tricks. You’ll be an expert Google search-er in no time. 31 Google Advanced Search Tips 1. Explicit Phrase Let’s say you’re searching on Google for... [...]

Google has announced the release of a broad core search algorithm update via Twitter. Google’s announcement on Twitter: Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year. Google Search Twitter Handle Google  [...]

Google’s Accelerated Mobile Pages project (AMP) enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms. The AMP has been a significant initiative in terms of mobile page speed and it has been welcomed widely. Econsultancy columnist Stuart Shaw has shared an article highlighting important aspects of AMP. Shaw says, “Since its release, Accelerated Mobile Pages (AMP) has been a major bone of contention within the SEO community. Like other search agencies, at Zazzle Media we’ve been banging the ‘site... [...]

A recent survey published on PRWeek has found that people feel that there is a need of guidelines to follow when it comes to Influencer marketing. Some 71% people believe that there are no rules around the use of influencers. 44% stated that it is damaging to society. 61% said that the influencers don’t have to disclose that they have been paid to talk about a product. Sharing more insights from the survey, Ian Griggs says, “An overwhelming majority of those surveyed, 88 per cent, believed they should be informed if people are being paid to promote products, but 61 per cent felt brands... [...]