Google My Business team has announced the launch of videos in the Google Business Photos Dashboard. Here is the announcement: Merchants can now view videos added by customers and upload videos about their the business for customers to view.  We currently support videos up to 30 seconds in length. In addition to uploading videos, merchants will have the ability to flag inappropriate videos through their dashboard. Native mobile support and notifications for new customer videos are coming soon. The Google team has shared the procedure of adding the videos to the dashboard. Videos in the Google My... [...]

In the domain of Search and the Search Engine Optimization (SEO) we have been noticing drastic changes that make us change our strategies to get ranked. Search Engine Land columnist Pratik Dholakiya has outlined the SEO trends and Google changes that may occur in the 2018. Talking about the voice search, Dholakiya says, “One in five mobile search queries currently comes from voice search — a number that is likely to rise as Google Assistant-enabled devices such as Google Home continue to grow in popularity. And as voice search grows, we can expect to see an increase in featured snippets,... [...]

Google has announced that it is going to implement a new version of AMP Cache to improve AMP Pages urls. With the new changes linked pages will appear under publishers’ URLs instead of the google.com/amp URL space. Talking about the implications of the changes, Malte Ubl, Tech Lead for the AMP Project at Google, says, “The next steps are moving towards fully implementing the new web standard in web browsers and in the Google AMP Cache. Our goal is that Web Packaging becomes available in as many browsers as possible (after all Web Packaging has exciting use cases beyond just AMP such as... [...]

Google has integrated Android Pay and Google Wallet payment solutions into a single brand: Google Pay. Google’s Pali Bhat says, “With Google Pay, it’ll be easier for you to use the payment information saved to your Google Account, so you can speed through checkout with peace of mind. Over the coming weeks, you’ll see Google Pay online, in store, and across Google products, as well as when you’re paying friends. Google Pay is already available on Airbnb, Dice, Fandango, HungryHouse, Instacart, and other apps and websites you love. (Be sure to take advantage of our current offers to... [...]

Google Small Business team has published a blog post sharing five ways Google has offered to the businesses for connecting with their customers. Peter Chane says, “Last year, we introduced five new ways to build an eye-catching online presence that shows customers what your business is all about. And the best part? They’re all free. 1. Create a free website in minutes According to internal Google research, business listings with a website get 25-35% more clicks. And building your site doesn’t have to be complicated or time consuming. You can create a simple mobile-ready site for your... [...]

Influencer marketing has been one of the favorite picks of the marketers globally. It has provided them with an easy to follow promotional medium. To help marketers understand the pros and cons of influencer marketing, Econsultancy columnist Nikki Gilliland has shared some tips focused on marketing frauds, ROI etc. Gilliland says, “Authenticity and trust is key to any successful influencer campaign, as consumers become all the more sceptical when it comes to forced and purely-commercial partnerships. One common example is the one-off paid Instagram post, whereby celebrities or influencers... [...]

In 2016, Google announced that its algorithms will primarily use the mobile version of a site’s content to rank pages from that site. This will lead to mobile-first indexing wherein the webmasters will have to be more concerned about the mobile versions of their sites. To help webmasters get themselves ready for Google’s mobile-first index, Econsultancy columnist Andrew Isidoro has shared seven steps. Isidoro says, “If your website is designed responsively (or with a dynamic serving setup) and your primary content and mark-up is the same across mobile and desktop devices, you are... [...]

Influencer marketing is on the to do list of every marketer now. It has become a proven way to deal with marketing and promotions over the Internet. Business.com columnist Shane Barker has shared five creative ways to boost your business with influencer marketing. Barker says, “The term “influencer marketing” has become the most searched item on the internet, after it saw an increase of 90 times from 2013 to 2016. More brands are implementing this form of marketing to boost their returns. To grow your brand in 2018, below are five influencer marketing approaches you should try. 1.... [...]

Influencer marketing has been adopted by marketers who want to take advantage of the social channel. The expenditure on influencer marketing vary based on the influencers you are approaching. Entrepreneur guest writer Kamilu Lee has shared four changes in influencer marketing in the year 2018. Lee says, “Here is a look at what 2018 will likely hold for influencer marketing and how individual entrepreneurs can latch on to this growing industry for the betterment of their brand. Influencer marketing budgets will increase. We know that social media content has had a huge impact on the customer’s... [...]

Influencer marketing is growing fast and it has reached $1 billion in 2017. Influencers with good number of followers have also made significant amount per post in the year. In 2018, it is predicted to grow even further. Forbes contributor Steve Olenski has shared four ways to boost your influencer marketing in the coming year. Olenski says, “The global influencer market is now worth over $1 billion and is rewarding top influencers with cross-border opportunities to expand cultures and personal brands. For the lucky ones that have over 100,000 fans, the average pay for a single post is estimated... [...]