The Search Engine Journal team is hosting a webinar on ‘How to Develop an Effective PPC Strategy to Create Profitable Campaigns’ on Wednesday, February 27, 2019 at 2.00 pm ET.The SEJ team says, “Join this sponsored webinar and discover how to develop a sustainable PPC campaign that not only boosts your traffic, but also pays foritself to become a money-making machine for the website (or app) thatyou’re promoting.You will also learn more about:How to develop a PPC campaign strategy.Building sales funnels and testing.Google Search Advertising.Keyword Research.Shopping... [...]

There are several Captcha engines available with technologies such as solving an equation, copying a character string or the one invented by Google, checking a checkbox.On the question and answer site, Quora, recently someone asked, “Why can’t bots check ‘I am not a robot’ checkboxes?”You have seen those boxes. We all have checked them from time to time. On Quora, someone took the time to give a detailed answer to the question, and the extent to which Google goes to assure that robots don’t sneak through is amazing.It’s worth 5 minutes to understand... [...]

The MarketingProfs team is hosting a webinar on ‘Using AI for Personalized Marketing at Scale’ on Wednesday, February 27, 2019 at 2.00 pm ET.The MarketingProfs team says, “In today’s busy world, it’s getting increasingly difficult forcompanies to grab the attention of their target audiences. Marketingautomation brings scale but has historically struggled to createauthentic, relevant connections with customers.Artificial Intelligence (AI) has entered the picture,opening the door to deliver added personalization without compromising scale.In this webinar, you’ll... [...]

The MarketingProfs team is hosting a webinar on ‘Using Conversational Marketing to Reel in More Leads’ on Thursday, February 21, 2019 at 2.00 pm ET.The MarketingProfs team says, “Engaging with your site visitors while they’re actively considering your product is an opportunity you can’t miss.But prospects are like snowflakes: no two are alike. You need totailor your website experience to meet buyers wherever they are in their journeys—and conversational marketing can help.You’ll learn:Engage with prospects at any stage of the buying journey Understand... [...]

AdWeek is hosting a webinar on ‘The Definitive Approach to Advanced Media Measurement’ on Wednesday, February 27, 2019 at 1.00 pm ET.The AdWeek team says, “Nearly three-quarters of marketers say that measurement commands most of their time. That leaves little time for getting to know customers, their pain points and how to overcome them. To simplify measurement, marketers and advertisers need an accurate and repeatable framework for understanding how their ads are working, which channels they should be choosing and how to invest their time and budgets. Join Tom Riordan, Adobe’s... [...]

Google defines Google Tag Manager as “a tag management system that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app”.You can connect your site with the tag management system by installing GTM on your site. Absolute contributor Ben Austin has shared an article highlighting the important features of GTM. Austin says, “While Google Tag Manager is easy to use, there are a few things that you will need to understand. These are containers and triggers:ContainersIn order to set up Google... [...]

AdWeek is hosting a webinar on ‘You’re Measuring Influencer Marketing Wrong: Redefine Value With Actionable Insights’ on Tuesday, March 5, 2019 at 1.00 pm ET.The AdWeek team says, “Hear from influencer marketing experts from Collective Bias, an Inmar company, and CPG brand Henkel for best practices and actionable insights to help you measure the impact of investments in influencer-generated content. You’ll find out how to:Pinpoint quantifiable metrics for each influencer campaignCreate a winning strategy for influencer selection, blending influencer and audience demographics with... [...]

AdWeek is hosting a webinar on ‘5 Steps to Instagram Social Analytics Success: Understand and Act on Insights’ on Thursday, February 28, 2019 at 1.00 pm ET.The AdWeek team says, “Instagram has become the must-have social platform for successful brands. But its true influence lies in the insights it can provide about consumers as part of its multi-pronged engagement approach. Find out what it takes to harness Instagram data and how to thoroughly analyze and act on the insights it provides. And hear how brands like Ikea, Nike and BirchBox have leveraged deep, real-time Instagram data to... [...]

The ClikZ team is hosting a webinar on ‘Top 5 Search Trends for 2019’ on Thursday, February 21, 2019 at 12.00 pm ET.The ClickZ team says, “We surveyed 700 digital marketers and SEOs and asked them, “In the next 12-18 months, what are the five biggest challenges / opportunities you see for the industry?”Their responses covered everything from data protection to voice search, from Google algorithm updates to changing consumer behaviors.In this webinar, we’ll explore:Which trends respondents voted as the most significant for 2019Supporting data and examples... [...]

The Econsultancy team is hosting a webinar on ‘2019 APAC Digital Marketing Trends and Predictions’ on Wednesday, February 27, 2019.The Econsultancy team says, “We surveyed 700 digital marketers and SEOs and asked them, “In the next 12-18 months, what are the five biggest challenges / opportunities you see for the industry?”Their responses covered everything from data protection to voice search, from Google algorithm updates to changing consumer behaviors.In this webinar, we’ll explore:Which trends respondents voted as the most significant for 2019Supporting data and... [...]