Google as relaunched the featured snippets on January 30. A featured snippet is a block that appear over the search results when you try to search questions. Here’s an example from Google. The featured snippets make it easy for the searchers to access most relevant information. The snippets work well with the voice and mobile too. You can read Google’s A reintroduction to Google’s featured snippets to learn more about the new featured snippets. The MOZ team has also published an in-depth article on the snippets – Exploring Google’s New Carousel Featured... [...]

Have you updated your Search Engine Optimization (SEO) strategy to meet with the changing search algorithms? Are you getting satisfactory results from your SEO efforts? Your keywords play a vital role in influencing search engines and get your site listed in the first few pages. Content Marketing Institute contributor Mike Murray has shared four ways to help marketers improve their Google rankings in 2019. Murray says, “Strap in tight. 2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results. Google... [...]

Influencer marketing is one of the rapidly rising forms of promotional tactics. Entrepreneur contributor David Meltzer has published a video on how to become a social media influencer in 2019. Meltzer says, “Lauryn Evarts Bosstick and Michael Bosstick, the co-hosts of The Skinny Confidential Him & Her Podcast, discuss the evolution of The Skinny Confidential from its beginnings as a lifestyle blog to a multimedia powerhouse. The pair cover topics such as the misconceptions about being a social media influencer, dealing with criticism, building an engaged audience and avoiding unnecessary... [...]

Influencer marketing is reaching new heights due to its affordable budget requirements. The rise of social media platforms and increasing number of social audience plays key role in driving the influencer marketing trends.  To help marketers make themselves ready for the influencer marketing plans, Econsultancy columnist Patricio Robles has shared five issues that would be seen this year.  Talking about the fake sponsored content, Robles says, “Given the large sums of money some influencers are paid to promote brands and their products, it’s no surprise that a growing number... [...]

The influencer marketing domain has been growing and now reaching the micro-influencers too. This new concept has provided the brands with an opportunity to reach out the people having specific are of interest and need. With the rise of social media, the influencer marketing is surely going to have a better future in the coming year. With a view to help marketers learn about the status of influencer marketing in 2019, Forbes contributor Jason Pampell has shared four predictions. Talking about the focus on partnerships in the new year, Pampell says,  “While it may have been acceptable in... [...]

Learning from what has done an extraordinary job is a way to achieve the success for sure. In marketing too we need to stay open to learn and apply. HubSpot contributor Carla Cook has shared 13 influencer marketing campaigns to help marketers create their own campaigns. Cook says, “To give you an idea of how brands — both big and small — are leveraging the power of influencers in their marketing efforts, we’ve put together a list of ten influencer-driven campaigns. Check them out below and decide for yourself: Is influencer marketing worth the hype? 1. Sprint: #LiveUnlimited Influencers:... [...]

“Google is becoming the new homepage for local businesses” – is one of the statements a new MOZ survey has revealed. With the expansion of Internet connected mobile phones it has become easier than ever to reach thousands of people easily. MOZ contributor Miriam Ellis has shared the findings from a survey on how Google has impacted the businesses and how it will continue to do so in the coming year. Ellis says, “As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with... [...]

As we know it well, the influencer marketing techniques focuses on utilizing the power of influential people who have a significant following on social media. Influencer marketing allows us to cope with the budgetary issues and enhance sales. With an aim of keeping the marketers abreast of what is happening in the influencer marketing domain, Entrepreneur contributor Deep Patel has shared 10 trends that are taking place in this field. Patel says, “Influencer marketing is a hybrid of old and new marketing tools. It takes the idea of the celebrity endorsement and reconfigures it to fit with... [...]

AdWeek is hosting a webinar on ‘A Sound Approach to Influencer Marketing: Build Your Queue of Recommendations and Referrals’ on Thursday, December 13 at 1.00 pm EST. The AdWeek team says, “Influencer marketing isn’t just a trendy marketing tactic. It’s a sound business strategy. But it’s important to understand that influencer marketing is a lot more than simply driving third-party recommendations from social media users with large audiences. It is actually a crucial way to seed your queue of leads and referrals. After all, Engagement Labs research found that as much as... [...]

AdWeek is hosting a webinar on ‘A Sound Approach to Influencer Marketing: Build Your Queue of Recommendations and Referrals’ on Thursday, December 13 at 1.00 pm EST. The AdWeek team says, “Influencer marketing isn’t just a trendy marketing tactic. It’s a sound business strategy. But it’s important to understand that influencer marketing is a lot more than simply driving third-party recommendations from social media users with large audiences. It is actually a crucial way to seed your queue of leads and referrals. After all, Engagement Labs research found that as much as... [...]