Influencer marketing is becoming an integral part of brand promotion and marketing. With the rise of social media it is becoming even more popular. HubSpot’s Karla Cook has shared ten successful influencer marketing campaigns to help marketers create their own. Cook says, “To give you an idea of how brands — both big and small — are leveraging the power of influencers in their marketing efforts, we’ve put together a list of ten influencer-driven campaigns. Check them out below and decide for yourself: Is influencer marketing worth the hype? 1. Sprint Influencers: Lele... [...]

Google defines Rich search results as search results that go beyond the standard blue link, they may include a carousel, image or other non-textual UI elements. The Rich search results portion covers cards and snippets that give you different position on the search result pages. Econsultancy’s Andy Rich has shared an informative article on Rich search results  and how you can get them. Talking about the benefits of rich results, Andy says, “Rich results appear at the top of the results page – often in the coveted “position zero” above traditional text results.... [...]

Google has announced one more search ranking algorithm update through its Twitter account. Google’s Twitter post says: “Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year. As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded. There’s... [...]

Influencer marketing has presented an unique opportunity to the brands and marketers that helps them get established and continue enhancing their sales. AdWeek contributor Nate Houghteling has shared three tips to help marketers improve their influencer marketing efforts. Houghteling says, “Finding an influencer is easy, but finding a true collaborator—a creator—is more difficult. On YouTube alone, there are more than 65,000 channels with over 100,000 subscribers. When faced with so many choices, some marketers throw up their hands and decide to pursue a broad strategy based solely on... [...]

Influencer marketing is expanding exponentially and is turning out to be an industry from a marketing tactic. A recent research states that  67 percent of marketers think influencer marketing campaigns helped them reach a more targeted audience. To help marketers enhance their influencer marketing efforts, HubSpot columnist Karla Cook has shared ten successful influencer marketing campaigns. Cook says, “To give you an idea of how brands — both big and small — are leveraging the power of influencers in their marketing efforts, we’ve put together a list of ten influencer-driven... [...]

MOZ columnist  Dr. Peter J. Meyers has published an article detailing Google’s efforts to keep leading the domain of search. It also provides information on its impact on businesses and the marketers’ performance. Meyers says, “Early search engines were built on an unspoken transaction — a pact between search engines and website owners — you give us your data, and we’ll send you traffic. While Google changed the game of how search engines rank content, they honored the same pact in the beginning. Publishers, who owned their own content and traditionally were fueled... [...]

Google has started implementing its annoying ad blocking strategy to serve quality content to its users and save them from unwanted ads. Marketing Land columnist Ginny Marvin has answered seven questions dealing with the Google Chrome ad blocking. Marvin says, “Here’s our guide to understanding why Google is doing this, how it all works and what impact ad blocking in Chrome may have on publishers, advertisers and users. What are the blocking criteria? Google is using the Coalition for Better Ads‘ Better Ads Standards for determining what makes an obnoxious ad experience for users. Examples... [...]

MOZ has published a case study titled ‘The Google Ranking Factor You Can Influence in an Afternoon’. The study features some proven strategies to boost Google ranking. On writing content, Jeff Baker says, “Watching us SEOs respond to Google updates is hilarious. We’re like a floor full of day traders getting news on the latest cryptocurrency. One of the most prominent theories that made the rounds was that longer content was the key to organic ranking. I’m sure you’ve read plenty of articles on this. We at Brafton, a content marketing agency, latched onto that one for a... [...]

Customer reviews are considered the authentic element to improve your brand credibility. Sometimes you also have to face negative reviews and sometimes fake negative reviews. MOZ columnist Joy Hawkins has shared an informative article on ways to handling fake negative reviews on Google. Hawkins says, “Fake reviews are a growing problem for those of us that own small businesses. In the online world, it’s extremely easy to create a new account and leave either a positive or negative review for any business — regardless of whether you’ve ever tried to hire them. Google has tons of policies for... [...]

HubSpot columnist Matthew Barby has published an interesting story with the title ‘Your Google Rank Doesn’t Matter Anymore’. It covers search engine optimization, keyword rankings, personalization. Barby says, “For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance. Go back five or six years and we had so much more information on the keywords that users were searching for to reach our web content. All of this information was available transparently within Google Analytics, and you could... [...]