Influencer marketing is reaching new heights as it has become a proven way to reach out maximum number of people at lesser cost. Entrepreneur contributor Segun Onibalusi has shared an article offering effective strategies to converting employees into powerful influencers. Onibalusi says, “An influencer message has to be authentic because audience members now have a clear view of who’s behind the curtain. Knowing that a message is inspired by money, rather than earnest appreciation, breeds skepticism. As buyers turn to niche blogs and their social networks for assistance with their... [...]

The Entrepreneur magazine team has published a video ‘7 Advanced Google Search Tricks You Should Be Using For Market Research’ featuring Neil Patel. You may know how to use Google’s basic search functions, but in this video, Entrepreneur Network partner Neil Patel wants to teach you some advanced tricks for market research. His first tip is to use an exclusion query. By excluding some criteria, you can find out which sites mention you or a keyword of your choice while filtering out unnecessary noise. For example, if you want to see which websites mention you, but have a bunch... [...]

Google has announced the availability of new Search Console in beta. Google has incorporated user feedback in practical design details and architectural decisions for updating the console. Google’s Search Console UX team says, “The new Search Console beta is up and running. We’ve been flexing our listening muscles and finding new ways to incorporate your feedback into the design. In this new release we’ve initially focused on building features supporting the users’ main goals and we’ll be expanding functionality in the months to come. While some changes have been long... [...]

Google’s Danny Sullivan has published a new comprehensive guide to featured snippets under the title “A reintroduction to Google’s featured snippets”. This guide explores the details of featured snippets and offers a glance on the challenges faced b Google while implement it. Sullivan says, “Sometimes when you do a search, you’ll find that there’s a descriptive box at the top of Google’s results. We call this a “featured snippet.” In this post—the first in a new series going behind-the-scenes on how Google Search works—we’ll explore when, where and why... [...]

Most marketers are giving a permanent slot to influencer marketing in their budgets. Apart from hiring influencers, it is also a way out to become an influencer. HubSpot columnist Kevin Payne has shared a ten step process to help marketers become influencers. Payne says, “In this blog post, I’ll be laying out ten ways how to become a social media influencer. On their own, they will help you slowly make your mark and establish you as an influencer in your industry. But do all these together, and you have a powerful strategy that will help speed things up exponentially. 1. Find your... [...]

The MOZ team has published a case study on “How Is Google’s New Questions and Answers Feature Being Used”. Miriam Ellis says, “Ever since Google rolled out Questions and Answers in mid-2017, I’ve been trying to get a sense of its reception by consumers and brands. Initially restricted to Android Google Maps, this fascinating feature which enables local business owners and the public to answer consumer questions made it to desktop displays this past December, adding yet another data layer to knowledge panels and local finders. As someone who has worked in Q&A forums... [...]

On January 17, Google announced an update that will require the sites to offer faster loading on mobile devices. Google’s “Speed Update” will affect pages that deliver the slowest experience to users. Forbes contributor Jayson DeMers has shared five ways to handle Google’s new page speed criteria. DeMers says, “Even though your site probably won’t be affected by the new update, this is a good time to analyze—and improve—your site speed. Even if your efforts don’t result in a higher search ranking, there are many benefits to having a faster site, including: Visitor... [...]

An eMarketer report has revealed that the Instagram influencer marketing doubled in 2017. Between 2016 and 2017, Instagram saw 1.5 million influencer marketing posts. According to the company’s estimates the number of Instagram users in the US will reach 96.3 million this year and the number shall reach 118.1 million by 2021. The eMarketer team says, “As any social media marketing strategist understands, successful influencer posts are not about reaching a mass audience, but about targeting the right consumers based on an influencer’s followers. In other words, it’s about... [...]

Influencer marketing focuses on using key leaders to drive a brand’s message to the larger market. Influencers replace the direct marketing form and promote your brand to the end users. Marketers are continuously increasing their budgets for tapping more and more influencers. Entrepreneur contributor Brian Hughes has shared three ways influencer marketing becoming a powerful tool for the marketers. Hughes says, “Influencer marketing can be applied to a slew of different startup ideas, but in some areas, it’s integral to driving large sales. Let’s focus on an apparel item,... [...]

In December 2017, Google updated its search algorithm making several minor changes that might have changed your Google score. Search Engine Journal quoted a Google spokesperson saying, “We released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy”. If any of your sites have been affected due to these changes, you must have started working to fit into Google’s new criterias. MOZ columnist Dominic Woodman has published a post investigating into Google’s Maccabees update highlighting how some of his own websites... [...]