Influencer marketing has become a strong alternative to reach out more and more customers online. It is also a cost effective way to market your brand and products. Tom Logan has contributed an article to Forbes.com which highlights the long term advatages of collaborating with the influencers. Logan says, “Collaborating with influencers on sponsored content has made its way from a sub-strategy to a standalone entity for brands. The stats back it up: Forbes reported at the beginning of 2017 that 84% of marketers planned on working with influencers in the next 12 months. While that’s a... [...]

To strengthen the online presence of your business it is very important to get good rankings in search engines. With algorithm changes that occur in the SEO it becomes crucial for everyone to keep the sites search engine friendly. Search Engine Land columnist Stephan Spencer has explored the anatomy of a Google search listing to help marketers secre good rankings in the search engines. Spencer says, “Are you looking to dominate in Google search results? Your strategy needs to involve more than keyword research and a savvy AdWords campaign. In order to make the most of your Google presence,... [...]

Google launched the Accelerated Mobile Pages (AMP) Project to make the web better for all. This project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms. Many marketers and webmasters have started using AMP to enhance their marketing efforts. Search Engine Land columnist Barb Palser has shared some stats on how the AMP links are shared online. Reading this article can help the AMP users to plan out their future campaigns in a way that can get more popular online. On how the AMP links are handled, Palser... [...]

The Federal Trade Commission (FTC) has settled a complaint against individual social media influencers who have a wide following in the online gaming community. FTC has charged that they have been deceptively endorsing the online gambling service CSGO Lotto. And they have not disclosed that they jointly owned the company. According to the FTC statement, they also paid other influencers to promote their company on YouTube, Twitch, Twitter, and Facebook. Here’s the FTC statement highlighting its action: The Commission’s complaint alleges that Martin, Cassell, and their company misrepresented... [...]

The Data Studio allows users to turn their data into informative reports and dashboards that are easy to read. Google keeps adding more and more features to it including various report formats. Now Data Studio can be used to prepare embedded reports also so that users can publish the reports directly on their sites. Talking about this new feature, Google’s Nick Mihailovski says, “Many customers want to bring Data Studio reports into their workflows or publish Data Studio reports on their own website. Now you can embed Data Studio reports in your websites and apps using simple iframe... [...]

Digital Marketing Depo is hosting a webinar on ‘Accelerated Mobile Pages (AMP): IS faster better?’ on Thursday, September 7 at 1.00 pm EDT. This webinar will help marketers learn hoe to implement AMP. Digital Marketing Depo team says, “Join Third Door Media moderators Michelle Robbins, Editor-in-Chief and SVP, Content, and Ginny Marvin, Associate Editor, for a lively Q&A roundtable with our panel of SEO and SEM experts. You’ll hear case studies from a large publisher, an ecommerce site, and a technical SEO, and learn exclusive results from a recent Search Engine... [...]

Google gas added a business dashboard to the its search platform. This dashboard allows the business owners to add their listing data to Google Search. Google’s Ranjith Jayaram says, “Now business owners can manage their online presence right from Google Search: Add or correct business information, post updated hours, and more. Post on Google and stay engaged with your customers. Share photos that make your business stand out. See how many views your listing gets, and easily access detailed information about your listing’s performance. Know when users upload photos of your business. Quickly... [...]

Google’s Accelerated Mobile Pages are becoming popular among the marketers. MOZ writer Jeremy Gottlieb has published an in-depth article to help marketers use the AMP in an effective manner and to analyze their performance. Gottlieb says, “There are rarely any absolutes in this world, and this is no exception. Only you will know, based upon your particular needs at this time. AMP is typically used by news publishers like the New York Times, Washington Post, Fox News, and many others, but it’s important to note that it’s not limited to this type of entity. While there is an... [...]

The MOZ team has published a video featuring Rand Fishkin who shares some tips to find out if a page is marked “low quality” in Google. MOZ team says, “What are the factors Google considers when weighing whether a page is high or low quality, and how can you identify those pages yourself? There’s a laundry list of things to examine to determine which pages make the grade and which don’t, from searcher behavior to page load times to spelling mistakes. Rand covers it all in this episode of Whiteboard Friday”. How to Determine if a Page is “Low Quality”... [...]

Influencer marketing is also being practiced into B2B marketing today. Since it has become one of the most affordable means of reaching out a huge audience, it is adopted everywhere. Econsultancy writer Maz Nadjm has shared five steps to build successful B2B influencer marketing. Nadjm says, “While engaging with influencers may seem like a daunting task, the following five steps can help you get started, regardless of what your budget is: 1. Build the story you want to tell To leverage the power of your influencers, the first thing you need to do is to build your own values and messages.... [...]