The latest article on ‘MarketingProfs’ is titled “Unlock the Potential of Real-Time Marketing”. Jenn Deering Davis says, “Real-time marketing isn’t necessarily new, but Oreo’s blackout ad at this year’s Super Bowl highlighted the power of this strategy. Marketers are now scrambling to understand how they can integrate it into their marketing mix. In fact, 53% of marketers say they plan to make greater use of real-time data in their 2013 marketing campaigns (Infogroup and Yesmail, 2013). And there is good reason to take notice: Regardless of product or category, marketers... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest article on ‘Marketing Land’ is titled “The Most Overlooked Email Marketing Strategy: Segmentation”. Chris Hexton says, “I get questions all the time from marketers looking for advice on their email campaigns. How can we run better campaigns? How can we improve opens and clicks? Should we use HTML templates or plain text? How often should we email? …and so on. Time and again, I’ve noticed that email marketers rarely focus on the one thing that always helps to increase conversions: segmentation. Here is a question: Do you like personal attention?”. The... [...]
The latest article on ‘The Forrester Blog’ is titled “Twitter Marketers Are Still Looking For Answers”. Nate Elliott says, “Most of the large marketers we survey tell us their companies are active on Twitter. But just as marketers say they’re not getting enough value from Facebook, Twitter marketers are still looking for greater value as well. In fact, our new report today reveals that only 55% of companies that market on Twitter say they’re satisfied with the business value they achieve”. Twitter Marketers Are Still Looking For Answers The Forrester Blog [...]
Shawn Collins’ latest blog post is titled “Impact of Affiliate Nexus Tax in 2013”. Collins Says, “Affiliates were asked “How many programs have you been removed from based on state legislation?” for the 2013 Affiliate Summit AffStat Report. Fortunately, the vast majority of affiliate marketers, at 71.2%, have not been impacted. However, there were 19.6% who have been removed from 1-9 affiliate programs, and then another 6.5% who got kicked out of 10-24 affiliate programs”. Impact of Affiliate Nexus Tax in 2013 Shawn Collins’ Blog [...]
If you want to set up an Amazon affiliate site to profit from the Christmas rush, Azon Rocket 2.0 may be your quickest solution. Bertus Engelbrecht and OJ James have developed software the builds Amazon affiliate sites. And your sites are well-built and, according to the creators, they have found that their sites fare well in the Google search results. This software is a WordPress plugin that simplifies setting up a review site for Amazon products. Review sites have a history of doing well. This plugin make it easy to build a review site and then turn it loose to work for you without additional... [...]
The latest article on HubSpot blog is titled “Tracking Cookies: What Most Marketers Don’t Know, But Should”. Alisa Meredith says, “Mmmm, chocolate chip! Oatmeal Raisin! Oreos (more addictive than cocaine, apparently)! Yes, many of us have a weakness for cookies – but those aren’t the ones I’m talking about. What I’m referring to are tiny files stored on our computers when we visit certain websites and provide information (such as a name, username or email address) in a form”. Tracking Cookies: What Most Marketers Don’t Know, But Should HubSpot [...]
The latest article on ‘Business 2 Community’ is titled “5 Starting Strategies for Integrating Mobile in Marketing”. Max Stinson says, “As you’re well aware, mobile devices are being used increasingly at workplaces to research and gather information for any business-related function. That includes purchases. Mobile apps are used catch the attention of audiences during the early stages of the buying cycle. Research suggests that at least 78% of enterprises allow their employees to bring their own devices and 68% of executives are comfortable enough to make purchases on their... [...]
Josee Bedard is famous as a creator of WordPress themes. The latest is called the Cavalia WP Theme. This new theme supports: • Five kinds of sliders • A wide selection of shortcodes • Access to 500 Google fonts • Easy to use options menu for customizing your site • Your choice: Mobile-ready or Mobile-responsive • Click to Call • Google maps • Unlimited Color Selections • A Developer’s License; make and sell as many sites as you like You can get all this WordPress power in one very flexible theme here: Cavalia WP Theme [...]
The latest post on ‘Mashable’ is titled “5 Businesses That Rock Content Marketing”. Stephanie Walden says, “Content marketing is definitely on the hot list of buzzwords these days.Pop-up ads are out. Responsive websites are in. Traditional, static forms of advertising are no longer sufficient in today’s technology and social media-driven societies. Now, businesses need to actively capture their audiences’ (increasingly short) attention spans and — here’s the tricky part — actually engage consumers. As many business owners will attest, this is easier said... [...]
The latest ‘Econsultancy’ blog post is titled “Five reasons marketers should code (and how to start)”. Ben Davis says, “It’s no use letting your ignorance, laziness, or even shame, stand in the way of learning to code. I possessed all three in abundance, until this week I took myself along to a Coding for Digital Professionals course (shock horror, it’s run by Econsultancy in London). The stuff I learned, and the geocities-eat-your-heart-out website I created, got me thinking about all the points in a marketer’s life where coding knowledge comes... [...]