The latest ‘Econsultancy’ blog post is titled “Marketing automation: six case studies and an infographic on how it improves sales and revenue”. David Moth says, “Marketing automation has been one of the hot topics in digital this year and it’s likely to remain high on the agenda during 2014. It’s an important tool for bringing order to the warring worlds of marketing and sales by improving lead scoring and nurturing. Much has been said on this blog about the value of marketing automation technology, but I thought it would be useful to pull together some case studies... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest article on ‘MarketingProfs’ is titled “Holiday Season 2013: How and When Consumers Plan to Shop”. Ayaz Nanji says, “One in seven shoppers (14.3%) have already started buying presents for the holidays, and another 11.8% plan to start before Thanksgiving, according to a recent report by Burst Media. However, not everyone is an early bird. Over a quarter (29%) of those surveyed don’t plan to start shopping until after turkey day, and another 11.7%—including 17.3% of all men—admit they will probably wait until the last minute. Below, additional key findings from the... [...]
The latest ‘Econsultancy’ blog post is titled “20+ Christmas ecommerce tips from the experts”. Graham Charlton says, “Yes, it’s a bit late for any substantial changes to be made to websites before Christmas, but there is still time to make a few tweaks. With this in mind, I’ve asked a number of ecommerce and UX experts for their views on the best strategy for the Christmas season. Topics include last minute changes that could aid conversions, the importance of mobile, and how retailers can sell right up to Christma”. 20+ Christmas ecommerce tips... [...]
The latest article on HubSpot blog is titled “The Benefits of Blogging: Why Businesses Do It, and You Should Too”. Corey Eridon says, “I had a co-worker ping me the other day asking for a blog post about the benefits of business blogging. “It’s for a friend,” she said. Suuuure it was. Just kidding, it really was. I told her I’d shoot over one of our up-to-date blog posts about why businesses should blog and … I couldn’t find one. Whoops. Quite the meta mistake”. The Benefits of Blogging: Why Businesses Do It, and You Should Too HubSpot [...]
The latest MOZ blog post is titled “Must-Have Social Media Meta Tag Templates for Improved Sharing and SEO”. Cyrus Shephard says, “By including social metadata in all new pieces of content that we publish, we can optimize how that content appears on social networks. Thumbnails, author names, proper descriptions, and other rich information directly correlate with clicks and shares. This post gives you simple templates we use at Moz to include that metadata in your own content”. Must-Have Social Media Meta Tag Templates for Improved Sharing and SEO MOZ Blog [...]
The latest post on ‘Mashable’ is titled “Twitter Opens at $45.10, Up 73% From IPO Price”. Todd Wasserman says, “Twitter made its debut on the New York Stock Exchange Thursday morning at $45.10 per share, about 73% more than the $26 IPO price. Reuters is reporting that demand for Twitter shares is huge. The wire service cites unnamed sources saying Twitter is “30 times subscribed,” meaning investors are asking for 30 times the amount of stock being offered. The downside of the huge demand is the belief that Twitter may have left money on the table. In other words,... [...]
The latest article on Business Insider is titled “Video Is The Huge Hole In Twitter’s Advertising Plan”. Aaron Taube says, “As Twitter looks to open the spigots on new revenue streams following its highly anticipated IPO, the real-time social media network is somewhat light on advertising products that would help it monetize video content shared on its site. While Twitter does allow brands to purchase promoted tweets featuring video content through its Amplify product, there is no way for publishers and brands (or even Twitter itself) to directly monetize the videos... [...]
The latest article on ‘MarketingProfs’ is titled “Unlock the Potential of Real-Time Marketing”. Jenn Deering Davis says, “Real-time marketing isn’t necessarily new, but Oreo’s blackout ad at this year’s Super Bowl highlighted the power of this strategy. Marketers are now scrambling to understand how they can integrate it into their marketing mix. In fact, 53% of marketers say they plan to make greater use of real-time data in their 2013 marketing campaigns (Infogroup and Yesmail, 2013). And there is good reason to take notice: Regardless of product or category, marketers... [...]
The latest article on ‘Marketing Land’ is titled “The Most Overlooked Email Marketing Strategy: Segmentation”. Chris Hexton says, “I get questions all the time from marketers looking for advice on their email campaigns. How can we run better campaigns? How can we improve opens and clicks? Should we use HTML templates or plain text? How often should we email? …and so on. Time and again, I’ve noticed that email marketers rarely focus on the one thing that always helps to increase conversions: segmentation. Here is a question: Do you like personal attention?”. The... [...]
The latest article on ‘The Forrester Blog’ is titled “Twitter Marketers Are Still Looking For Answers”. Nate Elliott says, “Most of the large marketers we survey tell us their companies are active on Twitter. But just as marketers say they’re not getting enough value from Facebook, Twitter marketers are still looking for greater value as well. In fact, our new report today reveals that only 55% of companies that market on Twitter say they’re satisfied with the business value they achieve”. Twitter Marketers Are Still Looking For Answers The Forrester Blog [...]