The latest ‘Web Marketing Today’ blog post is titled “Google Analytics: Using the New ‘Acquisition’ Tab”. Kevin Webster says, “Google Analytics recently updated its layout. One of the new Standard Report sections is “Acquisition” — which contains data on how a site acquires customers, whether through ecommerce, lead generation, or fund raising efforts. While the definition of acquisition may vary among organizations, the premise is that a site has engaged a visitor, and caused him or her to take an important action”. Google Analytics: Using the New ‘Acquisition’ Tab Web... [...]

Mark Dulisse announces his new WordPress plugin, Easy Optin Builder, to make creating alluring opt-in forms simple. This is a premium Email Subscriber & Payment Button WordPress Plugin that does a whole lot more. It has everything from a Button Generator for Payment Links, an Embed feature, Static and Responsive HTML Lead Pages, a Countdown Timer with IP/Cookie Redirect with an Image Refresh Option, a lot of flexibility, auto subscriber Commenting feature, Footer Countdown Scarcity options, and much more. No doubt you want to build a big list, maximize your conversions, and extract every bit... [...]

The latest post on ‘Mashable’ is titled “How Much Is Yahoo Worth Without Alibaba? Not Much”. Joshua Brustein says, “Much has been made of Yahoo’s increasing sprawl, as it swallows startup after startup. Sure enough, in a Tuesday call with investors, Chief Executive Marissa Mayer said Yahoo had made eight new acquisitions in the last quarter alone. But what Yahoo’s latest financial numbers really highlighted was how much the company is running two completely separate businesses: It is simultaneously a consumer Internet company struggling to eke out a living from ad revenue... [...]

The latest ‘Econsultancy’ blog post is titled “Six advanced ad text testing considerations”. Pete Whitmarsh says, “Your adverts and their messaging are integral to your PPC success. Like the campaign itself, they need constant optimisation, revision and testing. Planning is probably the most important part of ad text testing. Without a solid plan you are simply going to stick a load of messages out there and see what comes back”. Six advanced ad text testing considerations ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “3 Ways Marketers Should Prepare for Google Plus Shared Endorsements”. Scott Yates says, “Google announced last Friday that it has a new system called “Shared Endorsements” that allows people who endorse web pages, businesses or products via Google Plus to control what gets published. The news came out Friday afternoon, well known as a time to release news that you don’t want to get much attention. Also, the announcement came on October 11th, exactly one month before they kick in on Nov. 11th, which happens to be... [...]

The latest post on ‘Mashable’ is titled “70+ Events in Social Media and Technology”. Emily Kaufman says, “Mashable‘s Events Board is a great place to find the leading conferences in your industry — whether it’s advertising, technology, media or public relations. This week, we’re highlighting five events that we think can help move your career forward. Our picks include events in New York, San Diego and the Bay Area. If you don’t find something that’s right for you, check out more than 70 events featured on our complete listings“. 70+ Events... [...]

The latest ‘Econsultancy’ blog post is titled “Facebook ads: ROI and conversions increase in Q3”. David Moth says, “Analysis of Facebook advertising performance in Q3 has found that the platform has improved across numerous key performance indicators (KPIs). It comes off the back of a strong performance in Q2, when there were also improvements across the board compared to Q1. The data from Kenshoo shows that CPC has dropped 9% in Q3 compared to Q2, while revenue per click (RPC) has increased 1.73x”. Facebook ads: ROI and conversions increase in Q3 ‘Econsultancy’... [...]

The latest MOZ blog post is titled “Why Visitor Analytics Aren’t Enough for Modern Marketers”. Rand Phishkin says, “Visitor analytics tools like Google Analytics provide critical data to marketers, but we need to go beyond that information – both higher level (across competitive leading indicators) and deeper (into business metrics) to truly succeed”. Why Visitor Analytics Aren’t Enough for Modern Marketers MOZ Blog  [...]

MarketingSherpa has released a case study titled “Social Media Marketing: An inside look at Neiman Marcus’ Pinterest and blogger relations strategies”. Courtney Eckerle says, “Social media success is usually judged by the number of likes, pins or retweets an individual post receives. However, the more difficult task for marketers can be creating long-term content and stories to keep followers interested far beyond one post. See how fashion retailer Neiman Marcus created an exclusive product launch around Pinterest and used an editorial content strategy to gain 3,000 Pinterest... [...]

The latest article on HubSpot blog is titled “Personalized Calls-to-Action Convert 42% Better [New Data]”. Anum Hussain says, “Whenever I go to Amazon, I see Harry Potter products all over the page. Why? Because I love Harry Potter. Duh. But from a business perspective … it’s because Amazon has become incredibly smart at how they understand visitors coming to their site, and catering the right information to them for their interests. For quite some time now, we’ve been discussing the importance of such personalized calls-to-action on your website”. ... [...]