Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why the Corporate Blog is Not Even Close to Dead″. Baer says, “Michael Brito, author of the new book Your Brand: The Next Media Company, joins the Social Pros Podcast this week to discuss why all brands should think more like media companies, how to discover and champion your brand’s story, and why brands need to tune out when people say that corporate blogging is dead”. Why the Corporate Blog is Not Even Close to Dead Jay Baer’s ‘Convince & Convert’ Blog  [...]

John Chow’s latest blog post is titled “Six Steps To Successful Niche Marketing”. Chow says, “One of the legit strategies you can employ to earn income online is niche marketing. Contrary to what a lot of people think, this form of marketing has nothing to do with building micro sites that have few pages or thousands of pages. The truth is that a niche is a segment of a market where you’ve decided to solve a definite problem or related issues”. Six Steps To Successful Niche Marketing John Chow’s Blog  [...]

The latest MOZ blog post is titled “How Google is Changing Long-Tail Search with Efforts Like Hummingbird – Whiteboard Friday”. Rand Phishkin says, “Google’s Hummingbird update aims, at least in part, to better understand the context of the content in the index, returning relevant results for some of the more unique queries. In today’s Whiteboard Friday, Rand offers examples of long-tail queries and how Google is approaching them with its latest update”. How Google is Changing Long-Tail Search with Efforts Like Hummingbird – Whiteboard Friday JMOZ Blog  [...]

The latest article on ‘Business 2 Community’ is titled “Content Marketing: The 6 Secrets To Contagious Content”. Tom Treanor says, “If you’re creating content, it pays to take the time to develop the most contagious content possible. Creating and publishing large amounts of average or below average content (let’s be honest now…) more resembles a dreaded content farm than a compelling well of resources that brings visitors to your site over and over again. Oh, and by the way, compelling content gets shared a lot – hence the name “contagious content” that Jonah Berger... [...]

The latest post on ‘Mashable’ is titled “4 Ways Entrepreneurs Can Amplify Content On LinkedIn”. Ryan Lytle says, “LinkedIn launched in 2003 as the social network of choice for professionals, and as a landmark of sorts for those who wanted an online space for their resume.Since then, the platform has grown to more than 225 million users across the world, who use LinkedIn not only as a place to showcase career skills and ambitions, but also to have conversations around specific topics in the more than 1.8 million groups, look for new jobs and get news about their areas of interest. When... [...]

The latest ‘Econsultancy’ blog post is titled “Five content marketing lessons from the Communists”. Conard Lumm says, “Carrying the welfare of the peasantry on your shoulders? Concerned that your next five-year plan is going to be your last? 20th century Communist revolutionaries raised content marketing to an art form, and so can you!”. Five content marketing lessons from the Communists ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “The One Mistake Almost Everybody Makes on Twitter”. Jay Acunzo says, “As I hope you saw (and enjoyed), we relaunched the HubSpot blog as a totally reimagined, multi-section destination for inbound marketing, sales, and insider tips. We even added a features-focused section (Up and to the Right) by our very own Dan Lyons. Naturally, since I was excited about this new chapter in HubSpot history, I tweeted. I forgot something, though”. The One Mistake Almost Everybody Makes on Twitter HubSpot  [...]

The latest article on ‘MarketingProfs’ is titled “Five Tips for Tackling B2B E-Commerce Without Amazon”. Steven Kramer says, “E-commerce is one of the hottest trends in B2B marketing. Inspired by their favorite B2C e-commerce sites, buyers and procurers are demanding that their B2B suppliers deliver buying experiences that are comparable to those of leading online retailers. To facilitate online expansion, providers (including AmazonSupply) have sprung up, offering B2B firms a shared, turnkey Web presence to address their e-commerce needs”. Five Tips for Tackling B2B E-Commerce... [...]

The latest article on  ‘Marketing Land’ is titled “Programmatic Ad Buying: A Tactical Primer”. Ratko Vidakovic says, “A few months ago, we covered the four strategic phases of lean display advertising. The first phase consists of setting up your initial tests or experiments, which means choosing your initial campaign tactics to later observe which ones show the most potential for further optimization and scaling. This primer covers most of the campaign tactics available with programmatic ad buying or real-time bidding (RTB) platforms”. Programmatic Ad Buying:... [...]

The latest article on HubSpot blog is titled “The Ultimate Guide to Social Media Image Dimensions”. Ginny Soskey says, “If you’ve been an inbound marketer for at least the last five minutes, you know that visual content and social media go together like peanut butter and jelly. Social networks are increasingly featuring and promoting visual content — it seems like every day, a new network is adding another visual content feature or amping up one it already has. And I know that we marketers are pumped about this trend — more opportunities to engage with our... [...]