The latest post on ‘Mashable’ is titled “How Twitter’s New DM Will Impact Brand Marketing”. Nellie Akalp says, “As news broke that Twitter is rolling out a new option for its direct message (DM) feature, reactions ranged from indifference to downright panic.A Twitter user reported that Twitter plans to let users opt in to receive DMs from anyone, regardless whether that person follows back or not. Traditionally, two users had to mutually follow each other for DM to work. Now that no longer has to be the case. If you don’t see this setting in your account, that’s because... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest ‘Econsultancy’ blog post is titled “Six ways to optimise your search marketing for Christmas”. Matthew Whitehead says, “With Christmas make or break for retailers how can they make the most of their paid search budget in the run up to the big day? In these ultra-competitive times the peak Christmas period can be make or break for retailers. With up to 40% of sales happening around this time, under performance doesn’t just harm your company, it could be fatal to your business. Paid search is a proven way of delivering buyers to your website, but how... [...]
The latest article on ‘MarketingProfs’ is titled “Are Companies Getting a Positive ROI From Social Media?”. Ayaz Nanji says, “Business-to-consumer (B2C) content marketing adoption is on the rise, with 60% of B2C marketers planning to increase content marketing spend over the next 12 months, according to the second annual B2C Content Marketing: 2014 Benchmarks, Budgets and Trends—North America report (PDF), produced by Content Marketing Institute and MarketingProfs. Fully six in ten B2C marketers (60%) plan to increase their content marketing budget over the next 12 months (compared... [...]
The latest article on HubSpot blog is titled “SEO Guru: Google Is Abusing Its Monopoly Power”. Dan Lyons says, “As we reported last week, Google is going to start encrypting all search activity except for clicks on ads. This has huge (and very bad) implications for marketers, who will no longer get valuable keyword data from searches. Google says it is making the change to protect people’s privacy when they conduct web searches. Some speculate Google also may be trying to make it harder for the NSA to spy on people“. SEO Guru: Google Is Abusing Its Monopoly Power ... [...]
The latest post on ‘Mashable’ is titled “Twitter Q3 Earnings: The Good, The Bad and The Ugly”. Seth Fiegerman says, “Twitter may not be a public company yet, but it effectively reported third quarter earnings on Tuesday — and the results were mixed.The social network updated its S-1 filing with the SEC ahead of its upcoming IPO with new numbers through the end of the September quarter. The previous S-1, which was first made public on Oct. 3, included numbers through the end of the June quarter“. Twitter Q3 Earnings: The Good, The Bad and The Ugly Mashable.comt [...]
The latest ‘Econsultancy’ blog post is titled “Five email marketing lessons from 40 online purchases”. Tink Taylor says, “Often when we think about email marketing we’re considering the proactive angle, such is email’s power as a direct marketing tool to drive sales. But it’s equally powerful as a reactive channel. How it’s used for those who are buying, or thinking about buying, is a crucial part of the purchase journey. It can be the dividing line between whether customers buy from you again, or buy from you at all. We recently purchased items from 40 of... [...]
The latest MOZ blog post is titled “A Guide to Spanish Content Marketing”. Zeph Snapp says, “Many marketers are now thinking about how they can approach international audiences. This post details how to create the right content and reach out effectively to a Spanish-speaking audience in a way that can be applied to just about any other language”. A Guide to Spanish Content Marketing MOZ Blog [...]
John Chow’s latest blog post is titled “How To Increase Your Reach with Podcasts”. Chow says, “Did you know that 45 million Americans download podcasts at least once a month? What are these amazing audio superstars? Podcasts are audio files that are created for Apple products like iPods, iPhones and iPads. They can be downloaded and added to playlists. There are stories, music, news, education, instruction and other types of podcasts”. How To Increase Your Reach with Podcasts John Chow’s Blog [...]
The latest article on ‘MarketingProfs’ is titled “Use Social Media to Create a Snowball Effect for Your Holiday Marketing”. Jed Singer says, “Believe it or not, the holidays are right around the corner. And as we gear up for holiday campaigns, analysts are predicting that this year social and mobile will play a larger role than ever. The stats are staggering: 66% of Black Friday purchases last year were the result of a social media interaction, and mobile is expected to have an impact on 87% of all holiday purchases. The stakes are now higher, and brands and retailers will need compelling,... [...]
The latest article on ‘Marketing Land’ is titled “Display Is The New Search: A Familiar Battle With Fraud”. Lionel White says, “Many industry insiders remember Google’s 2006 AdWords addition of “invalid clicks” and “invalid clicks rate” metrics, which prompted insight into the volume of fraud affecting search. Fast forward nearly ten years later, and it might seem as if history is repeating itself all over again — click fraud is invading display. In fact, fraud is an even larger concern today considering how much the Internet has grown in just a decade.... [...]