Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The Hard Truth About the Viral Potential of Facebook Sweepstakes″. Baer says, “Facebook’s early days were incredible. Companies like Zynga, who were able to take early advantage of the social network’s viral potential, grew into multi-million dollar entities over a period of weeks. We were all new; brands and common users alike saw shares and invites as the path to virality, and for a time, it seemed”. ‘The Hard Truth About the Viral Potential of Facebook Sweepstakes′ Jay Baer’s ‘Convince & Convert’... [...]

The latest article on ‘MarketingProfs’ is titled “2014 B2C Content Marketing Benchmarks, Budgets, and Trends”. MarketingProfs team says, “Business-to-consumer (B2C) content marketing adoption is on the rise, with 60% of B2C marketers planning to increase content marketing spend over the next 12 months, according to the second annual B2C Content Marketing: 2014 Benchmarks, Budgets and Trends—North America report (PDF), produced by Content Marketing Institute and MarketingProfs. Fully six in ten B2C marketers (60%) plan to increase their content marketing budget over the next 12... [...]

The latest article on  ‘Marketing Land’ is titled “Understanding & Utilizing The Right Tactics For Your Display Campaign”. Konrad Feldman says, “Since the beginning of advertising itself, attribution — the science of measuring advertising effectiveness — has challenged marketers. Digital advertising promised increased accountability, but the ability to measure every ad impression created a barrier of complexity for marketers looking to properly understand and evaluate their digital advertising investments. In our last article, we looked at the tremendous... [...]

The latest article on Business Insider is titled “Yahoo’s Earnings For Q3 2013”. Jim Edwards says, “We’re waiting for Yahoo to deliver its Q3 2013 earnings report. It’s due in the next few minutes. Refresh this page or click here for updates. Analysts are expecting earnings-per-share of 33 cents on revenues of $1.08 billion. That would mean Yahoo is basically flat or stagnant from the year before. CEO Marissa Mayer has warned us not to expect growth until next year”. Yahoo’s Earnings For Q3 2013 Business Insider  [...]

The latest article on Business Insider is titled “Twitter Reports 104% Revenue Increase”. Jim Edwards says, “Twitter’s Q3 2013 revenue was $167 million, up 104% from the year before, according to an amended S-1 filing with the SEC. Twitter’s IPO is expected on Nov. 15. The company reported $422 million in revenue for the first nine months of the year. That puts it on course to go well over $500 million in revenue for 2013″. Twitter Reports 104% Revenue Increase Business Insider  [...]

The latest article on ‘Business 2 Community’ is titled “Social Media and The Future of Advertising”. Gregory Yankelovich says, ““Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” This quote is often credited to Dr. Steuart Henderson Britt, author of Marketing Management and Administrative Action in 1973. However, there is evidence of a much earlier origin of this quote. As advertising evolved and became more accessible to a multitude of smaller businesses, its traditional methods arguably... [...]

The latest ‘Web Marketing Today’ blog post is titled “Understanding Google Authorship, Other Rich Snippets”. Kunle Campbell says, “You may have noticed that when you carry out a search on Google, some results tend to show only the page title, the page URL, and a short snippet — usually the meta description — from the page. Others, however, have something extra: rich snippets. All results from the examples above have had specific bits of their content marked-up by “micro-data” for search engines to display them on their results as “rich snippets” as well as the names of the... [...]

The latest post on ‘Mashable’ is titled “Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined”. Seth Fiegerman says, “When it comes to referral traffic from social networks, there’s Facebook and Pinterest — and then there’s everyone else.Facebook accounted for more than 10% of overall traffic to publishers in September, by far the most of any social network, according to data released Tuesday from Shareaholic, a social plugin service that collects data from 200,000 publishers reaching 250 million monthly unique visitors collectively“. ... [...]

The latest ‘Econsultancy’ blog post is titled “Google’s five questions every business should address on mobile strategy”. Christopher Ratcliff says, “Google recently launched its new mobile playbook, replacing last year’s edition, in which it gives details on how marketers can improve their mobile strategy. Here we’ll take at a look at the key points that Google raises, mainly the five questions which it believes businesses need to ask themselves in relation to mobile marketing, and provide you with Econsultancy’s own research and understanding within”. ... [...]

The latest ‘Aweber’ blog post is titled “Say Hello To The New And Improved Import Process!”. Matt Hui says, “Adding subscribers to AWeber has never been easier! If you have been on the fence about switching to AWeber, here is a little something that may give you that extra little push. How about an updated import process? If you are already an AWeber customer, keep reading because you are definitely going to love this! You provided feedback and we listened. The import process will allow you to easily import your subscribers in a clear and concise manner“. Say Hello To The New And Improved... [...]