The latest MOZ blog post is titled “A Guide to Spanish Content Marketing”. Zeph Snapp says, “Many marketers are now thinking about how they can approach international audiences. This post details how to create the right content and reach out effectively to a Spanish-speaking audience in a way that can be applied to just about any other language”. A Guide to Spanish Content Marketing MOZ Blog  [...]

John Chow’s latest blog post is titled “How To Increase Your Reach with Podcasts”. Chow says, “Did you know that 45 million Americans download podcasts at least once a month? What are these amazing audio superstars? Podcasts are audio files that are created for Apple products like iPods, iPhones and iPads. They can be downloaded and added to playlists. There are stories, music, news, education, instruction and other types of podcasts”. How To Increase Your Reach with Podcasts John Chow’s Blog  [...]

The latest article on ‘MarketingProfs’ is titled “Use Social Media to Create a Snowball Effect for Your Holiday Marketing”. Jed Singer says, “Believe it or not, the holidays are right around the corner. And as we gear up for holiday campaigns, analysts are predicting that this year social and mobile will play a larger role than ever. The stats are staggering: 66% of Black Friday purchases last year were the result of a social media interaction, and mobile is expected to have an impact on 87% of all holiday purchases. The stakes are now higher, and brands and retailers will need compelling,... [...]

The latest article on  ‘Marketing Land’ is titled “Display Is The New Search: A Familiar Battle With Fraud”. Lionel White says, “Many industry insiders remember Google’s 2006 AdWords addition of “invalid clicks” and “invalid clicks rate” metrics, which prompted insight into the volume of fraud affecting search. Fast forward nearly ten years later, and it might seem as if history is repeating itself all over again — click fraud is invading display. In fact, fraud is an even larger concern today considering how much the Internet has grown in just a decade.... [...]

The latest article on HubSpot blog is titled “How to Pick the Right Domain Name and Extension”. Alisa Meredith says, “Well, you’ve done your market research (who knew there was such demand for a kielbasa manufacturer in Cleveland?), chosen your business name (“Greg’s Kielbasa” – after your grandfather!), and perfected your product and delivery – Yum! Now you’re planning a website that’ll have your potential customers’ mouths watering and distributors lining up around the corner”. How to Pick the Right Domain Name and Extension HubSpot  [...]

The latest post on ‘Mashable’ is titled “Getting Started With Ghost”. Christina Warren says, “Ghost, the open-source blogging system that raised over $300,000 on Kickstarter, launched to the public Monday.Ghost has resonated with lots of users because of its promise of being a simple, forward-thinking publishing platform where users can just focus on writing, without all of the complications that more established platforms have in place. Although every aspect of Ghost is open source, a hosted platform of the service will also be available for users who don’t want to worry... [...]

The latest ‘Econsultancy’ blog post is titled “Four reasons why Facebook hashtags are just plain awful”. David Moth says, “Hashtags are a key part of the Twitter experience as they allow users to link together otherwise disparate tweets, thereby creating conversations and streams of information around particular themes or events. Unfortunately they have become an overused medium and are frequently used as ironic punch lines in dreadfully unfunny tweets. In fact someone put it quite aptly when describing hashtags as the digital version of the ‘not’ joke”. ... [...]

The latest MOZ blog post is titled “Growing Sales Without a Sales Team: The Power of Distribution”. Andrew Dumont says, “For as long as we’ve been selling software, Moz has never had a sales team. One of the ways we’ve really moved the needle is by building mutually beneficial relationships with other businesses. This post details how we built a distribution channel, and just how much it has helped”. Growing Sales Without a Sales Team: The Power of Distribution MOZ Blog  [...]

The latest article on ‘MarketingProfs’ is titled “A More Human Model for Product Storytelling”. Kathy Klotz-Guest says, “Humans are wired for stories; we’re storytelling animals. The resurgence in storytelling, the original social medium, is an important and welcome evolution for many reasons. Memorable stories scale in a way that facts alone cannot. And a multiplier effect is critical in marketing. Finally, stories cut through the tremendous clutter—much of it lacking context and meaning—created by the never-ending content explosion. Here’s where stories pay dividends:... [...]

The latest article on Business Insider is titled “Even Big Names Like AOL And Yahoo Could Be Selling Fraudulent Online Ads”. Aaron Taube says, “Online advertising fraud is an industry-wide epidemic, not merely the managed nuisance brands need to accept as the cost of doing business online. That’s the take-home from Adweek’s in-depth investigation into how advertisements from blue chip brands wind up on sketchy video-sharing sites and how so-called “click farms” beef up the traffic of reputable publishers by employing robots or people to click links”. ... [...]