The latest article on the ‘The Future of Ink’ blog is titled “Connect with Your Audience Through the Power of Content″. Marnie Pehrson says, “Thesingle biggest factorthat makes marketing and promotion work is content. Whether you’ve hired a marketing service to promote you or you’re doing the work yourself, you need to be putting outinformative contenton a consistent, ongoing basis. Throughthe power of quality contentyou can formbonds of connectionwith potential and existing clients… eventually transitioning them into loyal fans and repeat customers“. Connect with Your Audience... [...]

The latest article on  ‘Marketing Land’ is titled “Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking”. Ayaz Nanji says, “Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey of 217 marketing professionals by Unisphere Research and Skyword. An overwhelming majority (87%) of the organizations surveyed say they create their own original content; 24% use content written or produced by outside vendors; and only 17% are curating content... [...]

The latest article on ‘MarketingProfs’ is titled “IAB: Mobile Revenues $3 Billion In 1H, 15 Percent Of Total”. Greg Sterling says, “The IAB has just released its Q2 and first half 2013 revenue report. Total digital ad revenue in the US was roughly $20 billion. Search was the largest single category and mobile captured 15 percent of the overall total in the first six months of this year. Almost all ad formats/categories were up in real-dollar terms. However percentages were down because of the rise of mobile”. IAB: Mobile Revenues $3 Billion In 1H, 15 Percent Of Total Marketing... [...]

The latest article on ‘MarketingProfs’ is titled “Collect Email Subscribers With Landing Pages That Convert At 50%”. Chris Hexton says, “Using a dedicated landing page for an email marketing list can lift conversion rates up to 50%. That’s an impressive figure! Better yet, a landing page per list, or per campaign, gives you the power to maximize the effectiveness of each individual funnel. This means you can play with all of the elements from the moment the customer hits your landing page to the moment they receive and react to your emails. Perhaps best of all, dedicated email landing... [...]

Shawn Collins’ latest blog post is titled “KissMyAds Introduces Mobile Traffic Switch to Segment Mobile Traffic”. Collins Says, “Mobile performance marketing network KissMyAds, based in Cologne, Germany, has announced the launch of their new technology called Mobile Traffic Switch. The new feature enables publishers to segment their mobile traffic, and it provides advertisers with a new degree of traffic targeting, according to KissMyAds. The switch filters mobile traffic, according to numerous criteria like country, operator, mobile device, operating system, 3G/WiFi, and also payouts”. ... [...]

The latest article on ‘The Forrester Blog’ is titled “Technopolitics Podcast: The Future Of Web Content Management Needs To Dazzle”. Mike Gualtieri says, “Maybe it’s time to change  to your web content management strategy? Web content management (WCM) systems have been around since the dawn of the Web in the 1990’s, but have evolved and undergone significant enhancements in the past few years to support the dazzling digital experiences customers have come to expect. No one knows this better than Forrester Senior Analyst David Aponovich,  an expert on web content management... [...]

The latest article on Business Insider is titled “Microsoft, Google And Apple Now All Want The Cookie To Die”. Aaron Taube says, “A sad day for cookie fans everywhere. Not even a full month after it was revealed that Google is working on an internet tracking technology to replace the cookie, Ad Age’s Tim Peterson reports that Microsoft is considering an alternative of its own to track users across its devices, operating systems, and online The technology Microsoft is developing would track users on computers, tablets, and smartphones that run Windows operating systems,... [...]

The latest article on ‘Business 2 Community’ is titled “Social ROI is NOT Dead”. Steve Parker says, “A recent article on Business Insider revealed findings from a BI Intelligence report on Social ROI. While we aren’t one to argue data, we would like to respectfully offer our take on some of the key points made: The article begins, “many brands are moving away from metrics that purport to measure ROI on social media.” Data from the study reveals that the percentage of marketers who use a revenue-per-customer metric on social channels declined from 17% in 2010 to 9%... [...]

The latest post on ‘Mashable’ is titled “Social Advertising Tips for Your Business”. Lauren Indvik says, “For small business owners, the complex ecosystem of social media advertising can be difficult to navigate. For every success story — and there are plenty — there are hundreds, if not thousands, of small business frustrated by their attempts to attract customers throughFacebook, Twitter, Tumblr, Foursquare, Pinterest, etc.The problem, fundamentally, is that small businesses are on social media because they feel that they should be — not because it fits into some... [...]

The latest ‘Econsultancy’ blog post is titled “How to measure the effectiveness of ecommerce videos”. Melody King says, “Every ecommerce site needs video, which helps drive interest and engagement from consumers,  but how do you know if videos actually bring any money to the bottom line? As a general rule, shoppers love videos, since they show off products in a way that still images can’t. But how can site owners know if all the work they’re putting into videos is actually generating a return on investment?”. How to measure the effectiveness of ecommerce... [...]