The latest article on HubSpot blog is titled “Blog SEO for the Modern Marketer: How to Optimize Your Posts”. Meghan Keaney Anderson says, “With Google making 10 algorithm changes in the last four months and keyword data getting harder to come by, it may be ideal for marketers to take a step back and get back to SEO basics. Despite the revolving door of new algorithms and search engine policies, the fundamentals”. Blog SEO for the Modern Marketer: How to Optimize Your Posts HubSpot  [...]

The latest article on  ‘Marketing Land’ is titled “The Other C Word: Your Key to Great Content Marketing”. Doug Kessler says, “Most content marketing is intelligent and strategic and professional. But it’s also a bit… limp. Middle-of-the-road. Safe. That’s what Velocity’s recent SlideShare, “The Other C Word,” is all about. I’ve embedded it here—to save you googling—and then added some great examples of confident content marketing below. When Ann Handley of MarketingProfs (annhandley.com) read “The Other C Word,”... [...]

The latest article on ‘The Forrester Blog’ is titled “B2C or B2B? That Is So The Wrong Question”. Peter O’Neill says, “Peter O’Neill here. Today, I was just polishing off my presentation deck for my upcoming workshop, “Achieve Revenue Acceleration Through Better Content Distribution,” at DMA 2013 this weekend and was debating whether I needed a slide that set the right expectations about B2B marketing versus B2C. This is a common discussion point with clients in my experience. Many of the documented marketing stories and best practices seem unsuitable for B2B marketers, they claim.... [...]

The latest article on  ‘Marketing Land’ is titled “Focusing On “Objectives” Facebook Simplifies Ad Creation, Measurement”. Greg Sterling says, “In June of this year, Facebook announced that it would overhaul and dramatically simplify the process of buying ads on the site to eliminate confusion. Today, Facebook is taking a major step in that direction. The company is announcing a redesign of its ad creation/buying and reporting tools. Rather than asking users to select a particular an unit, the company now will provide a list of objectives and take marketers... [...]

The latest article on ‘MarketingProfs’ is titled “Seven Tools for Finding Great Content to Share”. Ian Clary says, “Not enough time to find the best content to share with your audience? Too many articles to read to keep up with on what’s going on in your industry? Many great tools are available to help you share content. Some are free or low-cost; some, with more functionality and more geared toward the enterprise market, are priced higher. In this article, I focus on seven low-cost tools that will help with you find and share great content”. Seven Tools for Finding Great... [...]

The latest article on ‘Business 2 Community’ is titled “Top 7 Tips for Video Marketing on Facebook”. Anish Patel says, “Facebook video ads are set to give brands with the available budget a new way to market on the social network. Unfortunately brands will have to wait awhile longer, as Facebook just pushed back its intended October unveiling of the new feature and has not yet provided a new launch timeframe. Regardless of the official launch date, there are many other video marketing tools that already exist which can help businesses grab the attention of Facebook fans... [...]

The latest article on HubSpot blog is titled “Meet Objective-Based Ad Buys: Facebook’s New Consultative Ad Dashboard”. Ginny Soskey says, “When I created my first Facebook ad ever, I had no clue what I was doing. I picked target demos at random (The more people who see my ad, the better!) and barely considered the difference between CPM and CPC. All I knew was that my boss asked me to make a Facebook ad — now — and it was my duty to”. Meet Objective-Based Ad Buys: Facebook’s New Consultative Ad Dashboard HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Seven simple tips for improving your B2B lead nurturing”. Ben Davis says, “If you attend any sales or B2B conference then it’s difficult to avoid hearing someone mention ‘the rules of engagement’. But, David Klanac of Pardot argues, it is actually a very relevant phrase. It’s the nature of the marketer’s job to follow the changes wrought by proliferation of media. David was talking at FUNNEL, part of the Festival of Marketing, and gave his seven tips for lead nurturing. The first step for Pardot was to actually... [...]

The latest MOZ blog post is titled “”Real Company Shit” with Nothing More than Leftover Timber”. Jon-C says, “Great feats of content marketing and SEO don’t always come from expected places. This post details the story of a woodworker in the UK who, after seeing the MozCon presentation from Wil Reynolds, set out to do some “real company shit” of his own”. “Real Company Shit” with Nothing More than Leftover Timber MOZ Blog  [...]

The latest article on  ‘Marketing Land’ is titled “Google’s Eric Schmidt & Jonathan Rosenberg To Pen Book Offering Up Google Management’s “Secret Sauce””. Amy Gesenhues says, “Publishing firm The Hatchett Groupannounced Google executive chairman Eric Schmidt and Jonathan Rosenberg, who served as Google’s senior vice president during Schmidt’s tenure as CEO, have signed a book deal with Grand Central Publishing’s imprint Business Plus. According to the announcement, No Adult Supervision Required: How To Build Successful 21st Century Companies has... [...]