The latest article on HubSpot blog is titled “The Worst PPC Mistakes Beginners Make (and How to Avoid Them)”. Larry Kim says, “I’ve reviewed a lot of Google AdWords accounts at WordStream — probably thousands — and I see the same silly mistakes over and over again. These five rookie mistakes are the difference between high-performing accounts and ones that fail. If you’re not happy with your PPC”. The Worst PPC Mistakes Beginners Make (and How to Avoid Them) HubSpot  [...]

The latest article on  ‘Marketing Land’ is titled “Forget the Funnel, Use the Sales Radar to Find the Invisible Sale”. Tom Martin says, “In my earlier days, as a vice-president of business development, I once had to call on a prospect 52 times before our agency was invited to pitch for anything. But the last client I picked up at my current firm took exactly one call and a meeting over beers. Exact same result. Far less effort and expense. So what am I doing differently today to create that streamlined, one-meeting-and-a-beer pitch? Simple, I stopped being limited... [...]

The latest ‘Econsultancy’ blog post is titled “Autotrader on integrating SEO, PPC and social”. Ben Davis says, “Organic search is pretty vital for any business, PPC ads are increasingly clicked on by a higher proportion of searchers, and with Google Hummingbird, social is likely to become more important for long tail search results. Anthony Robinson, Head of SEO at Razsor, Auto Trader’s search and web design arm, talked us through how these three disciplines should be seen in the round”. Autotrader on integrating SEO, PPC and social ‘Econsultancy’ Blog  [...]

The latest post on ‘Mashable’ is titled “Report: Twitter IPO Will Launch Nov. 15”. Kurt Wagner says, “New information from Twitter’s S-1 document has shed light on the company’s expected IPO date, reports PrivCo, a business and financial research company. Updates to the document, which was released last week to the public, mention that Twitter employees can begin to sell shares of the stock on the market beginning Feb. 15, 2014.The typical lock-up period for employees is 90 days, according to PrivCo, meaning they can’t sell stock for the first three months... [...]

The latest article on HubSpot blog is titled “10 Nonprofits That Are Totally Nailing Pinterest Marketing”. Taylor Corrado says, “There are many reasons why visual content is becoming more widely used in online marketing,including these 19 statistics. However, it’s especially important for nonprofits because every person who supports, fundraises for, donates to, and is impacted by your organization is a story worth sharing to connect others to your mission”. 10 Nonprofits That Are Totally Nailing Pinterest Marketing HubSpot  [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Use Content To Convert The Invisible Sale″. Baer says, “Prospecting for new business is a painful duty relished by very few business owners. No one likes to cold call or cold email. Because of this, far too many companies fail because they don’t keep their sales pipeline full of highly qualified prospects. In my earlier days, a VP of Biz Dev at a regional”. Use Content To Convert The Invisible Sale Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest MOZ blog post is titled “Want a Viral Hit? Here Is an Inside Look at Our Ideation Process”. Kelsey Libert says, “Viral content can lead to astounding results when the right ideas are shared with the right communities, and coming up with those ideas doesn’t have to be a daunting task. By blending the right kinds of research with some out-of-the-box thinking, you can maximize your potential for success”. Want a Viral Hit? Here Is an Inside Look at Our Ideation Process MOZ Blog  [...]

The latest article on ‘Business 2 Community’ is titled “How To Build A Comprehensive Social Media Strategy”. Angela Hausman says, “Do you have a social media strategy? Now, be honest. Do you REALLY have a social media strategy? Is it a comprehensive social media strategy or just a bunch of piecemeal tactics — SEO? content? Facebook? Did you tie metrics to your strategy to monitor and improve your ability to reach your goals?”. How To Build A Comprehensive Social Media Strategy Business2Community.com  [...]

The latest post on ‘Mashable’ is titled “Facebook Improves Tools for Measuring Brand Pages”. Kurt Wagner says, “Facebook is making it easier for brand marketers to gather insight and engagement metrics surrounding their Facebook pages.On Wednesday, the social network released a new version of Page Insights, a dashboard that allows page managers to monitor traffic and engagement. The tool’s newest version breaks down engagement metrics into individual tabs, such as check-ins, likes and the number of people engaged. Managers can also compare these metrics to previous weeks... [...]

The latest ‘Econsultancy’ blog post is titled “B2B SEO demystified: a content marketing case study”. David Moth says, “As a frequent attendee of marketing conferences I’ve lost count of the number of times I’ve heard speakers tell their audience that SEO is incredibly simple, it’s just about having great content. Not while this may be true in theory, many businesses are understandably sceptical about whether they have the necessary manpower or expertise in-house to regularly produce high quality content”. B2B SEO demystified: a content marketing case study ... [...]