The latest article on ‘Business 2 Community’ is titled “How to Know What To Write About: The Key to Successful Content Marketing”. Trent Dyrsmid says, “Are you looking for ways to achieve success with content marketing? Do you struggle to come up with ideas for things to write about? For many new content creators, figuring out what to write about can be quite a challenge. There several reasons for this. First, they don’t really understand their audience and what their audience is interested in. When you don’t know your audience, or you haven’t yet chosen an audience,... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest article on ‘MarketingProfs’ is titled “Who Do Digital Consumers Trust With Their Personal Data?”. Verónica Maria Jarski says, “In the online world, you often need to give personal data to get information from retailers, banking institutions, and healthcare organizations. So, of those three, which do online consumers trust the most with their personal data? To find out, Infosys recently studied 5,000 consumers in five countries, then created a whitepaper and an infographic from its findings. Consumers still prefer sharing personal data face to face with healthcare corporations,... [...]
The latest article on HubSpot blog is titled “How to Strategically Promote SlideShare Presentations on Your Blog”. Ginny Soskey says, “Let’s go on a little trip. Open up a new tab in your browser and search “how to use SlideShare.” Wow — over 50 million hits! They must have some valuable information. You click on a couple of the results, and after 15 minutes or so of reading, you know how to”. How to Strategically Promote SlideShare Presentations on Your Blog HubSpot [...]
The latest ‘Econsultancy’ blog post is titled “Behavioural marketing and how to get your customers to love you”. David Moth says, “How can marketers get consumers to love their brand? It’s a long and difficult process that requires a complex system of tools and tactics. Yet at Econsultancy’s Funnel event this morning Silverpop’s John Watton managed to summarise the process in just 20 minutes, succinctly laying out the basic premise of behavioural marketing and how it can benefit businesses. Watton began by describing the relationship he has with a wine merchant... [...]
MarketingSherpa has released a case study titled “Email Marketing: Online jewelry retailer grows total revenue by 51% with re-permission campaign”. Courtney Eckerle says, “Online retailer Limoges Jewelry was experiencing an unusual revenue slump in its email program. In response, the marketing team switched its ESP and implemented a re-permission campaign and welcome email. “How are we going to try and get a hold of these customers who may not be engaged with our brand anymore? What’s the right thing to say to somebody who you know hasn’t been paying attention... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to Reach Audiences and Influencers Through Their Egos″. Baer says, “Dig deep for the cause of the worst marketing and PR, and you’ll find a rich vein of ego. It comes in many forms. A creative director pushes a campaign she came up with, even though it’s far inferior to the three her colleagues suggested. A CEO is so happy with his own Klout score,”. How to Reach Audiences and Influencers Through Their Egos Jay Baer’s ‘Convince & Convert’ Blog [...]
The latest MOZ blog post is titled “What Is SEO Now that Everything Is (Not Provided)?”. Ruth Burr says, “Here at Moz, our organic traffic has already been at over 50% (not provided) for over a year, and our (not provided) numbers have been hovering around 80% for a while now, so I’ve had some time to mull this over: In a post-keyword world, what is SEO?”. What Is SEO Now that Everything Is (Not Provided)? MOZ Blog [...]
The latest article on ‘MarketingProfs’ is titled “How B2B Marketers Use Twitter: Top Content Sources, Most Retweeted Handles”. Ayaz Nanji says, “Industry media sites are the most common source of content shared by B2B marketers on Twitter, accounting for 62% of all content shares, according to a recent analysis by Leadtail and DNN Software. Mainstream media sites are the second most popular content source, accounting for 25% of Twitter shares. Social media sites are the third most popular source for content, constituting 11% of shares by business-to-business marketers”. How... [...]
The latest article on HubSpot blog is titled “Personalized Calls-to-Action Convert 42% Better [New Data]”. Anum Hussain says, “Whenever I go to Amazon, I see Harry Potter products all over the page. Why? Because I love Harry Potter. Duh. But from a business perspective … it’s because Amazon has become incredibly smart at how they understand visitors coming to their site, and catering the right information to them for their”. Personalized Calls-to-Action Convert 42% Better [New Data] HubSpot [...]
The latest article on ‘Business 2 Community’ is titled “6 Tips to Get You Started Using Twitter for Business”. Sarah Rudston says, “Twitter is a fantastic tool for small businesses but it can feel a bit daunting if you’ve never used it before. Here are six tips to help you on your way as a beginner. 1. Have a look around There’s no need to launch yourself right in to posting if you’re unsure. Try and spend around fifteen minutes a day logging in and having a look around before you launch your account. Read other people’s tweets, research topics you’re interested... [...]