The latest ‘Econsultancy’ blog post is titled “Has the impact of encrypted search been consistent by sector?”. David Towers says, “At the end of September, Google confirmed the roll-out of Secure Sockets Layer (SSL) encrypted search to all users. In short, this means that keyword-level data for organic (non-paid) Google traffic will no longer be provided. Consequently, website owners will no longer be able to view the keywords a visitor used in Google to find their website. This announcement from Google will have a huge impact on the industry, with search marketers... [...]

The latest article on  ‘Marketing Land’ is titled “Understanding Digital Enmeshment”. James Green says, “The digital industry is at a crossroads as social, mobile, display and search advertising become increasingly essential to marketing budgets. As a result, the intersection of these channels has forced marketers to view digital as less of a customer acquisition channel, and more of a platform for branding, increasing customer retention and building lasting relationships. This will forever change the way in which marketers plan their media buys and determine their... [...]

The latest article on ‘Business 2 Community’ is titled “5 SEO Fails: What You Risk by Managing SEO Internally”. Michelle Brown says, “We hear it all the time. “No thanks, we’re handling SEO internally.” And then a few months later we check back on the site’s search engine rankings and we simply sigh. If only businesses understood the complexities of search engine optimization. If only businesses understood that search engine optimization is not a “once and done” endeavor. If only businesses realized that search engine optimization is one of the least expensive... [...]

The latest article on HubSpot blog is titled “7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever”. Taylor Corrado says, “Google for Nonprofits, a membership program for nonprofits based in the U.S. and U.K. (withcountry-specific programs), is looking to amplify its online engagement. Though it has eligibility requirements, once accepted, you have access to free versions of all Google products, including tutorials for each to help you get started (not too shabby, we know)”. 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever HubSpot  [...]

The latest article on the ‘The Future of Ink’ blog is titled “Which eBook Publishing Platform is Best?″. Kristen Eckstein says, “Before we get too deep into answering this question, know upfront this is like askinga mother of threewhich child is her favorite. Each platform comes with unique benefits and drawbacks. Digital publishing is a huge all-encompassing world of everything frome-books and Kindletovideoandteleseminars. For the purposes of this article’s length and my own personal expertise, we’ll stay focused on ebook publishing platforms. There are three primary platforms to... [...]

Mark Sandquist has been building mobile software for years. Now, he just announced his Responsive Theme Machine software that will let you build your own custom WordPress themes, as many as you want, and these themes are responsive to mobile device screen size. These themes automatically conform to the screen size of the visitor’s device, whether a PC, a Mac, a tablet or a smartphone. This is Windows software that will build themes for your own use, for your clients (make each client a custom theme; impress them), or even build themes to sell. Besides the software you get: • Bonus stock... [...]

Patsi Krackoff’s latest blog post is titled “6 Easy Tips to Write a Blog Post in 30 Minutes”. Krackoff says, “Can you write a blog postand publish in under an hour? How about 20 minutes? That’s my record. But as anyone who’s ever made love knows, fast isn’t always better. And sometimes it is. There’s usually too much for small business professionals to handle. If you want to stay on schedule, you’ve got to learn to “just do it!” and do it fast“. 6 Easy Tips to Write a Blog Post in 30 Minutes Patsi Krackoff’s Blog  [...]

The latest article on ‘MarketingProfs’ is titled “How to Do Responsive Web Design Right”. Verónica Maria Jarski says, “”People have little tolerance for Websites that don’t accommodate their mobile devices: For example, 74% of mobile visitors will abandon a site if it takes more than five seconds to download, according to the research cited in the following WhoIsHostingThis? infographic. Responsive Web design is one of the best ways of ensuring that your audience’s online experience is equally viable across mobile and desktop environments, particularly if yours... [...]

The latest post on ‘Mashable’ is titled “Google, Facebook Back Effort to Make Internet Affordable for All”. Seth Fiegerman says, “Several of the biggest names in tech have signed on to a new initiative to bring down Internet costs in the developing world.Google has partnered with the U.S. Agency for International Development and the UK Department of International Development to create a new coalition called the Alliance for Affordable Internet. The group, which officially launched Monday, includes more than 30 members including Facebook, Microsoft and Yahoo and Tim Berners-Lee,... [...]

The latest ‘Econsultancy’ blog post is titled “Why the effective use of data is central to multichannel marketing”. David Moth says, “The Festival of Marketing is but a day away and the Econsultancy office is a hot bed of activity as our events team rushes around making sure to tie up all loose ends before everything kicks off. The festival was inspired by our Modern Marketing Manifesto which aims to outline why we believe marketing is increasingly valuable and to define what it is to be a modern marketer. One of the central themes running through the manifesto... [...]