The latest article on ‘MarketingProfs’ is titled “Who Uses Social Networks: Age, Race, and Income Breakdown”. Ayaz Nanji says, “Nearly three-quarters (72%) of online US adults were using social networking sites as of May 2013, up from 67% in late 2012, according to a recent report from the Pew Research Center’s Internet and American Life Project. When Pew first started asking about social networking sites in February 2005, just 8% of online adults said they used social networks. Social networking site use is prevalent for Internet users from a wide range of demographic groups.... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest post on ‘Mashable’ is titled “How to Add Special Effects to Vine and Instagram Videos”. Taylor Casti says, “Anyone can become “Instafamous” by adding a filter or a few hashtags to a cool selfie. The real pros live on video. Vine and Instagram have provided unique platforms for users to showcase their creative ability. While a few seconds with a cellphone camera seems very limiting as a way to share videos, users continue to astound these social networking communities with their unique and clever approaches“. How to Add Special Effects to Vine... [...]
The latest MOZ blog post is titled “17 Tactics for More Twitter Followers (And Two New Followerwonk Features to Help!)”. Peter Bray says, “Like it or not, you need to build a significant following on Twitter in order to take full advantage of the platform. These 17 tactics, including two brand-new Followerwonk features, will boost your efforts”. 17 Tactics for More Twitter Followers (And Two New Followerwonk Features to Help!) MOZ Blog [...]
The latest ‘Econsultancy’ blog post is titled “How to bring your PR in-house. Part one: the network”. Ryan Sommer says, “Looking to start some of your own PR or influencer relations in-house? Read up on tools of the trade and best practice in this four part series. For years PRs (or publicists) operated in specific areas of industry with little fanfare or name recognition for the field. To find a job description, one would have had to look to the fashion, publishing and entertainment industry. Large corporations kept public relations heads, but typically this role... [...]
MarketingSherpa has released a case study titled “B2B Content Marketing: Software company increases list 130% with content curation”. Allison Banko says, “Establishing trust with your audience is a delicate feat. But stir in garnering relationships within your industry while promoting your own brand, and you’ve got a real hurdle. Master these aspects, and you have a truly invaluable innovation. In this case study, we examine how an end-user experience management company did just that through the launch of a content curation campaign. Read on to see how your company can excel... [...]
The latest article on HubSpot blog is titled “How to Integrate Inbound Marketing With a Traditional Sales Team”. Todd Hockenberry says, “For those of us immersed in the world of inbound marketing, it’s easy to understand how inbound tactics can have a major impact on a company’s bottom line. However, we work with a lot of companies that are just now embracing inbound marketing principles and tactics. In these cases, the last”. How to Integrate Inbound Marketing With a Traditional Sales Team HubSpot [...]
The latest article on ‘Business 2 Community’ is titled “You Need A Social Selling Command Center!”. Gerry Moran says, “Social selling opportunities are flying toward you and past you as if you were the Starship Enterprise in the middle of an asteroid storm! If Lt. Uhura was not staffing the Enterprise’s command center, then Captain Kirk and his crew could never have survived their first season in 1966! However, with Uhura attending to a set of screens containing streams and feeds of information the Enterprise crew prospered. They were able to follow and communicate with... [...]
The latest ‘Econsultancy’ blog post is titled “Mobile commerce now accounts for 23% of online sales: report”. David Moth says, “Mobile commerce sales have doubled in the space of a year and now account for almost a quarter of total online sales, according to a new report. It again highlights the growing importance of m-commerce at a time when many retailers are still struggling to develop effective, user-friendly mobile sites and apps. The new data from IMRG and Capgemini shows that sales completed through mobile devices accounted for 23.2% of total ecommerce sales... [...]
The latest post on ‘Mashable’ is titled “Google Glass App Store Coming Next Year”. Sam Laird says, “Get ready, Glassholes: Google Glass will get its very own app store next year. The long-awaited news was first revealed rather off-handedly in a long New York Times Magazine piece this weekend, and Google has since confirmed it to the blog Marketing Land. Google did not immediately respond to a request for comment on Tuesday night. It’s expected that the Glass app store will debut next year, and as Times writer Clive Thompson notes, a 2014 launch date for the store... [...]
The latest article on HubSpot blog is titled “Adjust How You Think About Content (It Could Actually Lessen Your Workload)”. Michelle Bodnar says, “Content is one of the more important aspects of your website, but it can also be the biggest pain. Although it makes good sense for SEO and lead generation purposes to keep updating your social media sites and keep up a blog, business owners — and even some marketers — are generally not writers. Thus, having to come up with topics, read over submissions, and create original content is quite groan-worthy for many”. Adjust... [...]