The latest article on HubSpot blog is titled “Advertising Loses More Jobs Than Any Other Industry”. Dan Lyons says, “Here’s a puzzle for you: What do advertising and promotion managers have in common with construction helpers, carpenter helpers, stucco masons, typists, textile machine workers, and people who operate drilling and boring machines? Answer: They’re all working in areas where”. Advertising Loses More Jobs Than Any Other Industry HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Does Google’s authorship integration affect search rankings?”. Marcus Tober says, “It would not be a big surprise if Google was using information from Google author profiles to influence how pages rank in searches., but as yet there is no evidence to show a correlation between author profiles and better ranking URLs.  Google’s authorship markup feature allows news, other online publications and blogs to use the rel=”author” tag to connect their authors’ online articles to official author profiles on... [...]

The latest article on ‘The Forrester Blog’ is titled “The Magic Behind A Well Designed Mobile Experience”. John Dalton says, “Recently I witnessed a bit of design magic. I was reviewing some research with a customer experience colleague who suddenly realized that he’d left some notes on his laptop, which was tethered to his desk. Knowing that he just started using Evernote, I suggested he sign into his account on his iPhone (which never leaves his side) and get his notes there. Voilà. For seasoned Evernote users there’s nothing magical about this. But for my coworker, something... [...]

The latest article on  ‘Marketing Land’ is titled “Is Your Email Program Experiencing That 2:30 Feeling?”. Clint Kaiser says, “That 2:30 feeling doesn’t just hit people. Think about your email program and how energized it is. If email marketers are honest with themselves, many would admit their programs have hit a lull. They’ve become sluggish, struggling to make it over the afternoon hump and burst with life again. Fatigue has set in and productivity has plateaued. The program needs an energy boost, and fortunately there are a lot of flavors to choose from”. Is... [...]

The latest article on ‘MarketingProfs’ is titled “Who Uses Social Networks: Age, Race, and Income Breakdown”. Ayaz Nanji says, “Nearly three-quarters (72%) of online US adults were using social networking sites as of May 2013, up from 67% in late 2012, according to a recent report from the Pew Research Center’s Internet and American Life Project. When Pew first started asking about social networking sites in February 2005, just 8% of online adults said they used social networks. Social networking site use is prevalent for Internet users from a wide range of demographic groups.... [...]

The latest post on ‘Mashable’ is titled “How to Add Special Effects to Vine and Instagram Videos”. Taylor Casti says, “Anyone can become “Instafamous” by adding a filter or a few hashtags to a cool selfie. The real pros live on video. Vine and Instagram have provided unique platforms for users to showcase their creative ability. While a few seconds with a cellphone camera seems very limiting as a way to share videos, users continue to astound these social networking communities with their unique and clever approaches“. How to Add Special Effects to Vine... [...]

The latest MOZ blog post is titled “17 Tactics for More Twitter Followers (And Two New Followerwonk Features to Help!)”. Peter Bray says, “Like it or not, you need to build a significant following on Twitter in order to take full advantage of the platform. These 17 tactics, including two brand-new Followerwonk features, will boost your efforts”. 17 Tactics for More Twitter Followers (And Two New Followerwonk Features to Help!) MOZ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “How to bring your PR in-house. Part one: the network”. Ryan Sommer says, “Looking to start some of your own PR or influencer relations in-house? Read up on tools of the trade and best practice in this four part series. For years PRs (or publicists) operated in specific areas of industry with little fanfare or name recognition for the field. To find a job description, one would have had to look to the fashion, publishing and entertainment industry. Large corporations kept public relations heads, but typically this role... [...]

MarketingSherpa has released a case study titled “B2B Content Marketing: Software company increases list 130% with content curation”. Allison Banko says, “Establishing trust with your audience is a delicate feat. But stir in garnering relationships within your industry while promoting your own brand, and you’ve got a real hurdle. Master these aspects, and you have a truly invaluable innovation. In this case study, we examine how an end-user experience management company did just that through the launch of a content curation campaign. Read on to see how your company can excel... [...]

The latest article on HubSpot blog is titled “How to Integrate Inbound Marketing With a Traditional Sales Team”. Todd Hockenberry says, “For those of us immersed in the world of inbound marketing, it’s easy to understand how inbound tactics can have a major impact on a company’s bottom line. However, we work with a lot of companies that are just now embracing inbound marketing principles and tactics. In these cases, the last”. How to Integrate Inbound Marketing With a Traditional Sales Team HubSpot  [...]