The latest article on ‘Business 2 Community’ is titled “Content Marketing: How To Measure Its Effectiveness”. Pam Dyer says, “Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. Brands must provide a steady stream of articles, photos, videos, and other resources to demonstrate their relevancy and bring in new customers. While some large companies like Sears, Coca-Cola, and Kraft have quickly caught on to content marketing and are able to accurately measure and leverage their results, it’s not always easy to quantify... [...]

The latest article on ‘MarketingProfs’ is titled “How to Build an Effective Conversion Rate Optimization Plan: Article 1 of 4”. Sean Ellis says, “A/B testing and optimization offer the potential of big rewards for businesses. Too often, though, testing falls short, yielding few insights or performance gains. Often, at the heart of the problem is a flawed testing strategy that focuses on testing the wrong things at the expense of optimizations that would matter. But how do you know where to start when jumping into optimization? As easy as crossing the street, building a testing strategy... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook’s Latest News Feed Change Aims To Reward High-Quality Content”. Matt McGee says, “Continuing its promise to be more transparent about how the News Feed works, Facebook has announced another tweak to how it decides what stories show up there. Facebook says it has developed a new algorithm that’s aimed at identifying and showing “high quality content,” and it’ll be rolling out to all users in the next few weeks. The changes are based on user feedback to a number of questions, such as “Is this... [...]

The latest article on HubSpot blog is titled “Why Do Mobile Banner Ads Stink So Much?”. Ari Jacoby says, “When it comes to mobile advertising, less is more. We’ve all seen a barrage of under-pixelated, tiny banner ads — there’s nothing useful or valuable about that. In fact, they infuriate consumers who would rather not be yanked out of their mobile experience when they accidentally click on one”. Why Do Mobile Banner Ads Stink So Much? HubSpot  [...]

The latest post on ‘Mashable’ is titled “63% of Brands Have Multiple Twitter Accounts”. Zoe Fox says, “For top brands, one presence on Twitter isn’t enough. In 2013, 63% of brands have multiple Twitter accounts, according to a report by Brandwatch. This trend represents an 800% increase from two years ago, when just 7% of brands had multiple Twitter accounts. Statista‘s chart, below, breaks down the number of brands with multiple, single and zero Twitter accounts, measured over the past three years“. 63% of Brands Have Multiple Twitter Accounts Mashable.com  [...]

The latest ‘Econsultancy’ blog post is titled “Two ways to post blogs on LinkedIn that could get you banned”. Jeff Molander says, “Group discussion posts are part of any good LinkedIn content strategy. Yet most posts (and authors) pushing blogs are being labeled as spam by moderators, or moved to the Promotions tab. In response marketers are posting full articles within the Group discussion itself! Is posting blog updates (in general) a LinkedIn content strategy best practice? Or is it dangerous a waste of time?”. Two ways to post blogs on LinkedIn that could... [...]

The latest article on ‘Business 2 Community’ is titled “Make Your Content Marketing Strategy Sizzle”. Jeff Bullas says, “We all know CONTENT IS KING! But, does your content marketing strategy inspire awe or awwww? Barry Feldman has some advice to pump up that boring content and drive more traffic to your site. Why? First, let’s take a brief look at why having an inspired content marketing strategy matters. 1. Google now emphasizes fresh, high quality content much more in determining your ranking — which impacts the amount of organic search traffic you get”. Make... [...]

The latest article on ‘MarketingProfs’ is titled “Marketing Operations: Pit Crew or Service Station?”. Laura Patterson says, “A Marketing Operations (Ops) function can serve as the choreographer and conductor for helping Marketing realize the expected return on investment (ROI) from investments on data, analytics, technology, processes, and talent resources. Many organizations are using their marketing ops to help the CMO run marketing like a business and to transform and maintain Marketing as a center of excellence. Organizations invest in marketing operations to help… Ensure... [...]

The latest article on  ‘Marketing Land’ is titled “Google Glass Won’t Cost $299 & Won’t Be Sold at Best Buy Next Year”. Matt McGee says, “With the final stretch of 2013 staring us straight in the eyes, there’s been a lot of speculation lately about when Google will start selling Google Glass to the public, where it’ll be sold and how much it’ll cost. Google’s Chris Dale, part of the Google Glass communications team, put at least some of the speculation to rest today on Twitter. He didn’t reveal how much Glass will cost or how Google will sell it;... [...]

The latest article on HubSpot blog is titled “Google Hates Your Mobile Website (Here’s How to Fix It)”. Rosalia Cefalu says, “You have a mobile optimized site. Woo hoo! That means you probably recognize that 67% of mobile users who land on a mobile optimized site are more likely to convert than if the page wasn’t mobile optimized, and that 61% of mobile users are likely to move onto a competitor’s site if the page they landed on isn’t mobile optimized“. Google Hates Your Mobile Website (Here’s How to Fix It) HubSpot  [...]