The latest article on Business Insider is titled “Social Media Strategy Is Now All About ‘Earned Media,’ Generating Free Exposure For Campaigns”. Marcelo Ballve says, “Earned media is really just the digital-age term for word-of-mouth advertising. It’s an idea that has grown hand-in-hand with content and social media marketing and the notion that a viral success can translate to mega-exposure on the cheap. Everyone wants earned media. Marketing agencies know this, and they routinely pitch their ability to generate it. Most brands and businesses, even small ones,... [...]

The latest article on  ‘Marketing Land’ is titled “5 Mobile Trends Marketers Need To Know About”. Aaron Strout says, “Given that we are a little more than halfway through the year, it feels like it’s the right time to take a step back and look at some of the key trends happening in the mobile space. In particular, these are trends that marketers should care about, especially as this channel continues to grow in both numbers and usage (see stats below). Some Key Mobile Stats Below are some stats that marketers should pay attention to”. 5 Mobile Trends Marketers... [...]

The latest post on ‘Mashable’ is titled “Amazon Offers 25% Discount on Kindle Fire”. Lauren Indvik says, “Here’s more evidence that Amazon may soon unveil its next-generation Kindle e-reader and Kindle Fire tablet devices: All day on Thursday, Amazon will offer flash discounts on variousKindle Fire devices and accessories. Currently, Amazon is selling refurbished Kindle Fire HD tablets discounted about 30% from $169 (with 16GB of storage) and $199 (with 32GB of storage) to $119 and $149, respectively“. Amazon Offers 25% Discount on Kindle Fire Mashable.com  [...]

The latest article on ‘MarketingProfs’ is titled “Five Tips for Painting a Clearer Marketing Ops Picture With Data Visualization”. Vince Stuntebeck & Trevor Jones say, “As the father of exploratory data analysis John Tukey once said, “The greatest value of a picture is when it forces us to notice what we never expected to see.” That quote rings true in many aspects of business life, and especially within marketing operations. The technical, disciplined, and process-driven approach that marketing analysts attempt to drive into the marketing organization can clash with... [...]

The latest ‘Econsultancy’ blog post is titled “Pre-roll video ads: is it any wonder why we hate them?”. Chris Lake says, “Is there anybody on the planet who actually enjoys pre-roll video advertising? Research has shown that 94% of people skip pre-roll ads, though I can’t believe the number is that low (presumably the other 6% are masochists).  Pre-roll ads are as loathed as pop-ups, which studies found to be damaging to both advertiser and publisher. I imagine that the same applies to pre-rolls. Have you ever watched one and wanted to buy the product or service... [...]

The latest article on HubSpot blog is titled “Why Context Is the Future of Inbound”. Meghan Keaney Anderson says, “Two goldfish go out swimming. They come across an older fish headed in the other direction who waves a fin at them and says, “Morning fellas. How’s the water?” Both nod in response, swim away and then turn to each other and question aloud: “What the hell is water?””. Why Context Is the Future of Inbound HubSpot  [...]

The latest article on ‘Business 2 Community’ is titled “3 Ways Images Are Changing The Role Of Social Media Marketers”. Brendan Lowry says, “With the rapid emergence of visual social media platforms like Pinterest and Instagram, brands and consumers have drastically changed the way they interact online. Conversations that were previously held with text are now driven by images, creating valuable opportunities for social media marketers to engage with their fans. It’s no surprise that images evoke stronger emotional connections, which is why these visual engagement opportunities... [...]

The latest article on  ‘Marketing Land’ is titled “Deeper Dive On A Facebook Marketing Case Study”. Ric Dragon says, “In last month’s article about how great community management is beginning to emerge in smaller organizations, I used an example from Seagull Outfitters, courtesy of Marty Weintraub at aimClear. For this post, I went back to Weintraub for some additional information. Seagull Outfitters is a regionally dominant Minnesota Canoe Area Boundary Waters outfitter. Located at the end of the rugged Gunflint Trail, Seagull Outfitters spend their days... [...]

The latest article on ‘MarketingProfs’ is titled “Email Marketers, Start Thanking Google for the New Gmail Interface”. Kevin Senne says, “In recent weeks, email marketers have been criticizing Gmail for its new interface. Some are saying that it’s delivering a “spammy” experience for users, while others are sounding the alert that Gmail open rates have already started to decline. Yes, it is the annual rite of over-reaction to changes made by one of the major email providers. I actually think Gmail’s new interface is a great thing for the email marketing industry.... [...]

The latest article on Business Insider is titled “How Mobile Marketing Is Finally Solving Its Measurement And Tracking Problems”. BI team says, “The effectiveness of any advertising campaign rests on a brand’s ability to effectively deliver their message to a target audience. As advertisers look to follow consumers across screen, brands need to know how and on what devices target audiences are consuming content. They need to track and measure a single individual’s responses to ads and campaigns across multiple screens and attribute any results — such as conversions... [...]