The latest article on  ‘Marketing Land’ is titled “Deeper Dive On A Facebook Marketing Case Study”. Ric Dragon says, “In last month’s article about how great community management is beginning to emerge in smaller organizations, I used an example from Seagull Outfitters, courtesy of Marty Weintraub at aimClear. For this post, I went back to Weintraub for some additional information. Seagull Outfitters is a regionally dominant Minnesota Canoe Area Boundary Waters outfitter. Located at the end of the rugged Gunflint Trail, Seagull Outfitters spend their days... [...]

The latest article on ‘MarketingProfs’ is titled “Email Marketers, Start Thanking Google for the New Gmail Interface”. Kevin Senne says, “In recent weeks, email marketers have been criticizing Gmail for its new interface. Some are saying that it’s delivering a “spammy” experience for users, while others are sounding the alert that Gmail open rates have already started to decline. Yes, it is the annual rite of over-reaction to changes made by one of the major email providers. I actually think Gmail’s new interface is a great thing for the email marketing industry.... [...]

The latest article on Business Insider is titled “How Mobile Marketing Is Finally Solving Its Measurement And Tracking Problems”. BI team says, “The effectiveness of any advertising campaign rests on a brand’s ability to effectively deliver their message to a target audience. As advertisers look to follow consumers across screen, brands need to know how and on what devices target audiences are consuming content. They need to track and measure a single individual’s responses to ads and campaigns across multiple screens and attribute any results — such as conversions... [...]

The latest article on ‘Business 2 Community’ is titled “8 Tips To Conquer Content Marketing”. Kevin Goldberg says, “What’s the best way to really dominate your content marketing? How should you try to get your blog off the ground. It’s vital to understand the intricacies of content marketing. This is especially important for B2B companies, startups, and small businesses. Content marketing in today’s world is very tricky if you approach it from the traditional angles of marketing. Approaching it with a preconceived mindset is going to slow things down and hurt you in... [...]

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “Online Marketing Essentials For Affiliate Success”. Simon Slade says, “Over here at Affilorama, we are all about affiliate marketing. For the uninitiated, affiliate marketing is a type of online marketing in which you, through your compelling content, promote the products of a company in exchange for a commission for each product bought. By doing so, you become an “affiliate” of that company, helping them secure sales. Head on over to our lesson detailing the practice for a brief primer. Affiliate marketing... [...]

The latest article on HubSpot blog is titled “Announcing the Next Generation of HubSpot’s Inbound Marketing Platform”. Dharmesh Shah says, “About a year ago, we asked marketers for the primary motivation behind their most recent website redesign. The top response was … well, it was boredom. A third of marketers said they redesigned because it was time for a change. Another third were undergoing a corporate rebranding. Some had seen a change in”. Announcing the Next Generation of HubSpot’s Inbound Marketing Platform HubSpot  [...]

The latest post on ‘Mashable’ is titled “7 Hot Social Media Marketing Positions”. Elisha Hartwig says, “Whether you’re unemployed, underemployed or looking for something more challenging, the Mashable Job Board is full of listings that will help take your career to the next level. Since 2005, Mashable has been committed to bringing the top digital, social and tech news and resources to our readers. Over time, we’ve built a readership of 20 million people who are well versed in digital trends, social media and all the hottest technologies. So when the world’s... [...]

The latest ‘Econsultancy’ blog post is titled “How to rank on Baidu in four easy steps”. Andrew Warren-Payne says, “Here at Econsultancy, we’ve covered the search engine Baidu on our blog before through one of our guest bloggers Eddie Choi. With around 600 million internet users and an economy that despite the slowdown continues to strengthen, China represents a huge potential market for companies willing to invest there. However, there are differences in best practice between search marketing in China and for the rest of the world. To cover that, we’ve just... [...]

The latest article on ‘MarketingProfs’ is titled “Google Is Rewriting the Rules of Email Marketing in Its War With Facebook. What Can Marketers Do?”. Dela Quist says, “Email marketing works on the principal that your inbox is like your house and that marketing emails are like salesmen. It’s your house, your rules. You alone decide which salesmen have permission to enter, which ones should stay outside, and which should never even try to grace your doorstep again. In the last two months, Google has trampled on the rulebook with the introduction of its Promotions tab in Gmail and... [...]

The latest MOZ blog post is titled “The Day the Knowledge Graph Exploded (+50.4%)”. Dr. Pete says, “On July 19th, there was a major Google update that almost all of us missed. Overnight, the number of queries with Knowledge Graph entries jumped 50% to just over a quarter (26.7%) of the searches we track”. The Day the Knowledge Graph Exploded (+50.4%) MOZ Blog  [...]