The latest ‘Econsultancy’ blog post is titled “The future of SEO was PR, is it CRO now?”. Chris Bishop says, “Staying ahead of the Google curve can be a feat in itself if you spend all day analysing keyword saturation rates and anchor text diversity. All SEOs need to remember it’s important sometimes to go back to basics to see the bigger picture.  Are we sculpting keywords and orchestrating anchor text to give Google-bot an easier job? No!We’re trying to make the internet a more productive and valued place, where users are able to locate worthy content easily... [...]

Jeremy Schoemaker’s latest blog post is titled “Why Google should put their money into better AdWords reps and not upsell reps”. Schoemaker says, “Now, I’m not a newbie when it comes to pay per click advertising. I’ve been doing it for years on a variety of platforms, and have a pretty good instinct when it comes to what works and what doesn’t, and when I’m not sure, that’s what A/B testing is for. That said, great AdWords reps are worth their weight in gold. If I know my AdWords rep is giving me get information, and is helping me improve my ROI, and not solely helping Google... [...]

The latest article on ‘The Forrester Blog’ is titled “Build Your B2B Brand With A Little Help From The Stars”. Sheryl Pattek says, “I was fortunate to take an extended vacation this summer to visit my daughter who is serving in the Peace Corps in Madagascar, with a stop in South Africa and Victoria Falls on the way. Although you see amazing animals while on safari, experience the incredible power of Victoria Falls, and find the undiscovered treasures of Madagascar, it was the beauty of the night that really struck me. Without city light pollution, you find yourself immersed... [...]

The latest article on ‘Business 2 Community’ is titled “Top 3 Alternatives to Google’s Keyword Research Tool”. Sam Lowe says, “Unfortunately for everyone doing keyword research, Google is taking down their Adwords Keyword Tool, which many of us have been using and loving for quite a while. It’s unclear exactly when this is happening, but as of this writing it will be “in the coming months.” Arguably one of the biggest downfalls of losing Google Adwords’ Keyword Tool is that the tool is currently the best available free tool for keyword research out there. We’ll... [...]

The latest article on ‘MarketingProfs’ is titled “Email Newsletter Benchmarks: Open Rates, CTRs, Subject Lines”. Ayaz Nanji says, “Email newsletters with short subject lines (4-15 characters) had the highest average open rate (15.8%) last year, according to MailerMailer‘s annual Email Marketing Metrics Report. Longer subject lines resulted in lower open rates, though the effect on open rates diminished as the lengths increased. Click rates also peaked when subject lines were kept short“. Email Newsletter Benchmarks: Open Rates, CTRs, Subject Lines MarketingProfs  [...]

The latest article on  ‘Marketing Land’ is titled “Facebook Ad Clicks Rose 16.4 Percent, Conversions Up 56.9 Percent In Q2 [Study]”. Ginny Marvin says, “Facebook advertising is continuing to show strong results for advertisers. That’s according toKenshoo Social which released its Q2 review of Facebook advertising this week. The stats  show substantial performance increases across all key metrics. Analyzing more than 75 billion Facebook ad impressions from advertisers using the Kenshoo Social platform, the company saw click through rates rise 18.5 percent with... [...]

Grabbing and keeping the attention of your visitors isn’t easy. You have just a few seconds (not minutes; seconds) to make a favorable impress so the visitor will decide to stay a while. Adam Jackson known as “ajacko”, has just released a new WordPress plugin to create pop-ups with a difference: • They are unblockable by pop-up blockers and • They come with sound; it could be music, a recording of your message, any other sound you want. WP Sonic Impact gets people’s attention and holds it because it’s unlike what they normally see; it’s a “pattern... [...]

The latest post on ‘Mashable’ is titled “Twitter OAuth: Everything You Need to Know”. Denise Lu says, “A hacker allegedly leaked the login information of 15,000 Twitter accounts Tuesday, but not by obtaining the passwords. Instead, the hacker reportedly accessed the tokens from third-party accounts. Immediately, Twitter and media outlets encouraged users to head to their Twitter accounts and lock down security. Twitter OAuth: Everything You Need to Know Mashable.com  [...]

The latest ‘Econsultancy’ blog post is titled “Showrooming is on the rise: stats”. Graham Charlton says, “More are more consumers are using their mobiles for ‘showrooming’, checking prices and product information while shopping in stores.  According to JiWire’s Mobile Audience Insights Report for Q2 2013, there has been a 25% increase in the use of mobiles in retail stores, which has significant implications for retailers. The report also looks at the use of wi-fi by smartphone users, finding that more and more are online via public wi-fi”. ... [...]

The latest article on HubSpot blog is titled “The Go-to Guide to Creating Email Newsletters People Actually Read”. Ginny Soskey says, “Most marketers have been there — you’re sitting around a conference room, trying to figure out how to best engage leads and customers, sell more product, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! And then suddenly it’s you that’s been chosen to”. The Go-to Guide to Creating Email Newsletters People Actually... [...]