The latest MOZ blog post is titled “Amazing Correlation Between Google +1s and Higher Search Rankings”. Cyrus Shepard says, “This year’s Search Ranking Factors Study showed a very strong correlation between Google +1s and higher rankings, and there’s a compelling reason why. Google+ was built for SEO, and is far better optimized for search than other platforms”. Amazing Correlation Between Google +1s and Higher Search Rankings MOZ Blog  [...]

MarketingSherpa has released a case study titled “Email Marketing: 7% repurchase rate for brick-and-mortar store welcome email”. Adam Sutton says, “Email marketing typically supports online sales and occasionally helps brick-and-mortar stores. However, as companies push to integrate channels into a seamless experience, some are using email to turn in-store customers into repeat customers. In this case study, the marketers at a retail chain launched a welcome email for customers who provided an email address in person. The email was not promotional, but convinced 7% of recipients... [...]

The latest article on  ‘Marketing Land’ is titled “Mobile Internet Time Now Exceeds PC — comScore”. Greg Sterling says, “StatCounter will tell you that in the US, at this moment, 15.8 percent of web traffic is coming from mobile devices. Given that there are roughly 150 million smartphones in the country that seems like a relatively small percentage of overall traffic. While the aggregate number may still be small, when one looks more closely at particular sites and categories, as well as other metrics, a very different picture emerges. Mobile is rapidly becoming... [...]

The latest article on ‘MarketingProfs’ is titled “An Email Marketing Conundrum: Permission vs. Forgiveness”. Karen Talavera says, “You’ve probably heard the saying, “It’s better to ask for forgiveness than permission.” All too often I hear from marketers and business owners—those either just starting their email marketing programs or trying to build their lists—who find themselves considering such an unfortunate choice. This month’s email marketing conundrum explores the problem of how to begin sending to a “never been emailed” list, especially... [...]

The latest article on ‘Business 2 Community’ is titled “Would Facebook Users Pay For An Ad-Free Experience?”. Rachel Parker says, “If you’ve ever seen the movie Idiocracy, you get a sense for how I see Facebook these days. In Mike Judge’s 2006 peek at a dystopian future, advertising has literally taken over every facet of life. Everything that can be seen, heard, felt, smelled or tasted involves a product promotion of some kind; even the President of the United States and other high-ranking officials are decked out in head-to-toe branding like NASCAR drivers. Would Facebook... [...]

The latest post on ‘Mashable’ is titled “17.4% of Global Web Traffic Comes Through Mobile”. Zoe Fox says, “People around the globe are accessing the web via their smartphones more often than ever. So far in 2013, 17.4% of web traffic has come through mobile, representing more than a 6% increase since 2012 when 11.1% of traffic came from mobile. Statista‘s chart below shows the increase in mobile web traffic over the last year, broken down by continent”. 17.4% of Global Web Traffic Comes Through Mobile Mashable.com  [...]

The latest article on the ‘The Future of Ink’ blog is titled “How To Test A New Idea or Concept? Experiment!″. Laura West says, “Do you want toexplore a new concept, idea or philosophybut you aren’t sure if it will fly? Maybe you have this “crazy thought” that youcan’t get out of your headbut you keep stopping in your tracks? Do you havea great business ideabut the energy is heavy and you know you want to move forward but it feels like you are walking in quicksand?“. How To Test A New Idea or Concept? Experiment! ‘The Future of Ink’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “30+ powerful adjectives and verbs for eye-catching headlines”. Chris Lake says, “It has been a long-standing belief of mine that writers need to create headlines that sell, in order to persuade people to click.  A descriptive headline isn’t good enough, despite what the SEO Class Of 2006 might tell you, and neither is a clever pun, which will no doubt horrify traditional sports journalists all over the world. Adding a punchy or emotive word to a headline is absolutely vital to enticing that all-important click, and... [...]

The latest article on HubSpot blog is titled “Why Sales Is Going Inbound: Introducing Signals”. Brian Halligan says, “I started my sales career back in the 90s, and to this day, I still consider myself a salesperson. It’s in my blood. And I still enjoy working with prospects, or just jumping in to give a hand on an occasional demo with our team at HubSpot. One thing I’m constantly amazed by is just how much has changed from when I started my”. Why Sales Is Going Inbound: Introducing Signals HubSpot  [...]

Jeremy Schoemaker’s latest blog post is titled “FTC becoming more aggressive on misleading advertising practices”. Schoemaker says, “Chances are you have never heard of the “Undertaking Spam, Spyware, And Fraud Enforcement With Enforcers Beyond Borders Act of 2006,” an addition to the Federal Trade Commission’s (FTC) enforcement statute known as the “SAFE WEB Act.” If you’re selling to consumers abroad via the Internet, however, or own foreign companies that are selling in the U.S., or have assets overseas that were derived from U.S. sales, then it’s time you and the SAFE... [...]