The latest article on ‘MarketingProfs’ is titled “How Do You Measure Content Marketing? [Infographic]”. Verónica Maria Jarski says, “You’re a content marketing whirlwind. Blog posts, short videos, infographics, articles, Pinterest boards… You do everything, but is everything worth doing? How do you know which pieces of content are working well for your business? The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and explains why each step is necessary. The first step is awareness. Say you’ve created a... [...]

The latest article on  ‘Marketing Land’ is titled “The Essential Three-Pronged Approach To Content Promotion”. Jordan Kasteler says, “When it comes to social media, any promotion of your content can be good. One of the basic concepts of classic advertising is that brand awareness (e.g., hearing a brand’s name over and over) can help customers keep you top of mind the next time they need a specific product or service that you offer. Content is one of the best tactics to help you get more exposure. But, no matter how well-written a blog may be, it will not be successful... [...]

The latest post on ‘Mashable’ is titled “Vine Tops 40 Million Users”. Seth Fiegerman says, “Instagram hasn’t hurt Vine’s user growth much, if the latest numbers from the 6-second video sharing app are any indication. Vine revealed in a tweet Tuesday that it now has more than 40 million registered users, up from 13 million users in early June — about six weeks before Instagram launched its own video sharing feature”. Vine Tops 40 Million Users Mashable.com  [...]

The latest ‘Econsultancy’ blog post is titled “Five ways to boost conversions this summer”. Ian McCaig says, “Britain is renowned for its hit and miss weather, so to help online retailers react to the ever-changing forecast this summer I’ve pulled together five top tips for boosting conversions, whether it’s rain or shine“. Five ways to boost conversions this summer ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “What Is CRM? [FAQs]”. Dan Lyons says, “We talk a lot about using your blog to answer questions your customers have. And in that spirit, we’ve been using our blog to answer some of the questions that people ask most frequently when they call in to our sales and customer service representatives. Today’s question of the day: What is CRM?”. What Is CRM? [FAQs] HubSpot  [...]

The latest article on ‘Business 2 Community’ is titled “Manage Your Marketing: Social Media and the Intern Issue”. Margie Clayman says, “Quite often, when we talk to companies about beginning to use social media marketing, we are told that they would really love to, but they just don’t see how they can incorporate that much extra time into what they are already doing. From there, regularly, we hear, “Maybe at some point we could hire an intern to do social media for us.” Unfortunately, this seems to be a common sentiment among businesses. Twitter and Facebook especially... [...]

The latest post on ‘Mashable’ is titled “Upgrade Your Digital Marketing Strategy With #Mashies Twitter Chat”. Ryan Lytle says, “Digital marketing is a field that’s constantly evolving. With each new social platform, mobile device or website redesign, a brand’s strategy for reaching new audiences while engaging current ones changes. As the digital marketing field evolves, some agencies, brands and individuals stand out from the group with innovative campaigns and best practices. This is why we want to celebrate digital marketing pioneers at our inaugural Mashies... [...]

The latest ‘Econsultancy’ blog post is titled “Three major benefits of using personalisation in marketing”. Andrew Davies says, “Who doesn’t enjoy that feeling of walking into a shop and being recognized, welcomed and treated as an individual? We appreciate the familiarity when the sommelier remembers our favourite grape or a regular supplier unexpectedly sends a little extra on our birthday. We all relish the personal touch, and this is no less the case when it comes to the marketing we are subjected to online”. Three major benefits of using personalisation... [...]

The latest article on HubSpot blog is titled “How One Social Media Marketer Can Manage Millions of Fans and Followers”. Lisa Toner says, “There are many challenges that a social media manager has to face head on in today’s world. Not only do you need to educate, respond, monitor, and engage your followers, but there’s also often an expectation that you will be switched on 24/7. That’s why many of our fans are surprised when they hear that HubSpot’s social presence all”. How One Social Media Marketer Can Manage Millions of Fans and Followers HubSpot  [...]

The latest MOZ blog post is titled “Online Marketing Tips for Nonprofits”. Steve Ollington says, “Here are some useful ways for charities and non-profits to increase their online exposure, without draining too much of their already limited resources. I include tips to increase brand awareness and donations at no cost (except for a little time and effort)”. Online Marketing Tips for Nonprofits MOZ Blog  [...]