The latest ‘Econsultancy’ blog post is titled “Five ways niche ecommerce sites can beat Amazon”. Charity Stebbins says, “Fans of feel-good 90s movies will recall Meg Ryan’s valiant but doomed struggle to save her corner bookstore from Tom Hanks’s big box rival. Ecommerce niche sites have found themselves in a similar drama, battling to hold their place in the market and the SERPs against mammoth retailers like Amazon, Staples, and Walmart. While these larger sites certainly have both marketing and SEO advantages: fast delivery, aggressive pricing, enormous SEO... [...]
Archive for the 'Internet Marketing Blogs' Category
Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “The 6-Step Path to Creating Inherently Useful Marketing″. Baer says, “Youtility is marketing so useful, people would pay for it (if you asked them). It’s marketing customers actually want, instead of marketing that companies think they need. I first started thinking about Youtility in 2009, when I heard a speech by Robert Stephens, the founder of GeekSquad. Since then, companies of all sizes and shapes ”. The 6-Step Path to Creating Inherently Useful Marketing Jay Baer’s ‘Convince & Convert’ Blog [...]
“Banner blindness” is something that must be confronted by every marketer. People can ignore banners and not even notice they are doing it. Now, Craig Sowerby has released EWS Top bar, a WordPress plugin to place a “ribbon” or “bar” across the top of your WordPress pages so capture the attention of your visitors so they will see your opt-in or other message. With the ribbon, you can create a message as subtle or as glaring as you choose. With this plugin, you can: ■ Add links to any content you want your readers to see ■ Choose the color and the text style... [...]
The latest post on ‘Mashable’ is titled “Facebook’s Worst-Case Scenario: Becoming the Next Yahoo”. Todd Wasserman says, “It’s 2020 and you’re 13 years old. There is very little delineation between real life and the Internet. Your face computer ensures that an IM, text, photo or video is only a blink away. Your friends are nearly always accessible and you can hang out virtually just as easily as you can IRL. You have no need to engage in a public forum, except on your terms. Social networking is baked into your everyday experience the way the web was synonymous... [...]
The latest article on the ‘The Future of Ink’ blog is titled “How to Re-Write Your Copy to Instantly Attract And Engage Your Readers″. Sue Painter says, “It’s as true for digitally published content as it is for printed content – you have an extremely short time frame to hook and engage your readers. Whether you are creating an e-book, an information product, a video, or a podcast, your challenge is to engage end users so well that they will go out of the way to consume all of your content. If you don’t do this successfully, they will lose attention and disengage“. Read the... [...]
The latest article on ‘MarketingProfs’ is titled “10 Ways to Stretch Your Marketing Budget”. Ardi Kolah says, “All marketing practitioners are seeking ways to save money and get a bigger bang for their budget buck. How to do that isn’t at all obvious. But, sometimes, the answer can be staring you in the face! No. 1: Seek opportunity in adversity Inertia, complacency, and overconfidence are your inner demons. Get rid of them. They’ll cost you money. Reading the writing on the wall, on the other hand, is a great place to start to save money“. 10 Ways to Stretch Your Marketing... [...]
Some people have been panicking over losing the Google Keyword Tool, and it could indeed be a problem if there were no replacement. But visionary marketers and their programmers have developed new solutions to fill the void without skipping a beat. One of these new SEO research tools is Apex SEO, created by Dylan Kingsbury and Aaron Sammon, gives you the keyword information you need to choose keywords that you can optimize for. For example, this tool is ideal for local keywords that offline merchants need., so if you are a consultant, this tool will be your solution for your clients’ marketing... [...]
John Chow’s latest blog post is titled “How To Beat The Competition In Your Niche”. Chow says, “Are you so scared of competition? The truth is that competition can actually discourage you from moving forward in your blogging business. But all hope is not lost. Or is it? In this post, I want to share a quick action tip which you can use to beat competition in your niche right now. No matter the huge number of blogs out there and the number of people starting up new businesses online”. How To Beat The Competition In Your Niche John Chow’s Blog [...]
The latest article on HubSpot blog is titled “8 Ways to Instantly Improve the Social Shareability of Your Visual Blog Content”. Pamela Vaughan says, “As you may have picked up by now, visual content is a fantastic marketing weapon. People are naturally attracted to images more than text, it’s highly shareable, and social networks are increasingly jumping on the visual content bandwagon. In fact, social networks are cropping up solely to take advantage of this visual craze. (Pinterest”. 8 Ways to Instantly Improve the Social Shareability of Your Visual Blog Content ... [...]
The latest MOZ blog post is titled “Custom Segments to Increase Sales”. Craig Bradford says, “One of the things that I like most about Google Analytics is that it can be as simple or as complex as you like. Out of the box it’s very easy to use. Without much experience, you can quickly see the basics, like the amount of traffic you receive as well as the medium and source of traffic. But: We have a problem. The problem is that that’s where most people stop. Too many people are making bad decisions by looking at Google Analytics data from a 30,000-foot view. With a little more... [...]